NBC PRIMETIME SCHEDULE FOR FALL 2007-2008

nbc-logo-rgb-pos2.jpgSummary: If 4th-place NBC thinks it’s going to get to No. 1 with this schedule, it’s delusional. For the most part, these shows are way too safe — especially when CBS’ Nancy Tellem has been developing edgy programming to keep her network on top. The very idea that there’s no new comedy this fall, and only one midseason, demonstrates NBC’s reluctance to roll the dice. Which is suicide considering all the cheap shlock at the 8 pm hour (soon, a Singing Bee crapfest) per Jeff Zucker’s orders. Instead of new shows, NBC is stockpiling episodes of familiar shows: 30 episodes of The Office, 25 eps of My Name Is Earl, 30 eps Heroes and its new spinoff. seinfeldbee.jpgThis is partly out of strike fears and partly to reduce the number of audience-losing repeats which is at least a solid strategy to fix this past season’s biggest beef among viewers. Meanwhile, NBC pacts with alum Jerry Seinfeld and DreamWorks to air 20 “minisode” shorts about his experience making the upcoming ’toon Bee Movie. Hmm, for promos masquerading as entertainment and NBC presumably has to pay for them?

MONDAY
8-9 p.m. Deal or No Deal
9-10 p.m. Heroes
10-11 p.m. JOURNEYMAN (new show): From 20th Century Fox TV; writer/executive producer Kevin Falls (formerly West Wing); starring Kevin McKidd as the lead; sci-fi romantic fantasy about a man who travels back in time to alter and fix the lives of people in trouble and sometimes affect the future.

TUESDAY
8-9 p.m. The Biggest Loser
9-10 p.m. CHUCK (new show): Warner Bros TV; writers/executive producers Josh Schwartz (The O.C.), Chris Fedak, director McG; starring Zachary Levi as the title character; an action comedy-drama about spies and twentysomethings in the vein of Grosse Pointe Blank.
10-11 p.m. Law & Order: Special Victims Unit

bionic.JPGWEDNESDAY
8-9 p.m. Deal or No Deal
9-10 p.m. BIONIC WOMAN (new show): NBC Universal TV; writers/executive producers Laeta Kalogridies, David Eick and director Michael Dinner; starring Michelle Ryan; redo of 1970s series about  Jaime Sommers rebuilt “better, stronger, faster”.
10-11 p.m. LIFE (new show): NBC Universal TV; writer/executive producer Far Shariat, Rand Ravich; Damien Lewis (Band Of Brothers) plays the lead; quirky drama about a former cop who rejoins the force after having spent years wrongly imprisoned.

THURSDAY
8-8:30 p.m. My Name Is Earl
8:30-9 p.m. 30 Rock
9-9:30 p.m. The Office
9:30-10 p.m. Scrubs
10-11 p.m. ER

FRIDAY
8-9 p.m. 1 vs 100/THE SINGING BEE (new show): Executive producers Phil Gurin (Weakest Link) and Bob Horowitz (Battle of the Network Reality Stars). A “sing in the blanks” game show.
9-10 p.m. Las Vegas
10-11 p.m. Friday Night Lights

SATURDAY
8-9 p.m. Dateline NBC
9-11 p.m. Drama Series Encores

SUNDAY (Fall 2007)
7-8 p.m. Football Night in America
8-11 p.m. NBC Sunday Night Football

brookeshields_150-c.jpgSUNDAY (January 2008)
7-8 p.m. Dateline NBC
8-9 p.m. Law & Order
9-10 p.m. Medium
10-11 p.m. LIPSTICK JUNGLE (new show): From NBC Universal TV; writers/executive producers: Eileen Heisler, DeAnn Heline, Candace Bushnell (based on her book); starring Brooke Shields, Lindsay Price, Kim Raver; Sex In The City author looks behind the lives of trio on “New York’s 50 Most Powerful Women” list.

MIDSEASON
THE IT CROWD (new show): NBC Universal TV/Freemantle; writers/executive producers Joe Port, Joe Wiseman, Moses Port, David Guarascio (Just Shoot Me); ; based on the British series, this hour looks at the lives of the Information Technology geeks vs the fashionable and popular elite.
HEROES: ORIGINS (new show): NBC Universal Television; spinoff of NBC’s hottest show will air in Heroes Monday night time slot when flagship takes a hiatus. Features characters not yet seen on the original show. Viewers will pick their favorites to join cast of Heroes.

Editor-in-Chief Nikki Finke - tip her here.

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