comicon.JPGI don’t do geek. But that doesn’t matter because this weekend most Hollywood studios are pushing ALL their movie and other entertainment product at Comic-Con in San Diego. It’s like, let’s throw mud against the wall and see what sticks. (Which explains why Owen Wilson’s latest comedy Drillbit Taylor to the Get Smart remake are poised for convention traction.) The result is that the true Comic-Con oriented product gets lost in the orgy of all the other stuff being promo-ed. On the other hand, the 120,000+ fans are incredibly grateful since they don’t get out much. (Just kidding.) Said one Warner’s insider to me, “So cool to see fans respond to content. There’s a great energy and makes me proud that I work in this biz. Some days it can feel like I’m just in insurance.” Check out my sister paper OC Weekly‘s Comic-Con blog. In the meantime, here’s my studio-by-studio roundup:

SONY
sony_pictures_logo.jpgThere’s a hot ticket screening of Superbad tonight followed by a Q&A with Judd Apatow, Greg Mottola, Seth Rogen, etc. The trailer for Walk Hard will be shown beforehand. On Saturday, Sony’s panel starts with footage of Resident Evil: Extinction, with a special appearance by Milla Jovovich as well as the world premiere of the trailer. Sony is also showing footage of 30 Days Of Night with an appearance by producer Sam Raimi. Sony’s home entertainment division is hosting a “Blu-ray Experience” event including director Eli Roth and Ray Harryhausen (his legendary 20 Million Miles To Earth is being released on Blu-ray). Imageworks and Sony Online Entertainment divisions hold a panel discussion and screening of special footage of Spider-Man 3. Also, Sony will preview its hottest upcoming games.

DISNEY
disney-logo2.jpgWalt Disney Pictures is presenting The Chronicles of Narnia: Prince Caspian and Disney / Pixar’s WALL•E in Hall H on Saturday. The Caspian filmmakers will present never-before-seen footage of the second installment of the epic fantasy-adventure series, with appearances by director Andrew Adamson, producer Mark Johnson, WETA Workshop’s Richard Taylor, creature supervisor Howard Berger, visual effects supervisor Dean Wright, and costume designer Isis Mussenden. For WALL•E , Academy Award-winning director Andrew Stanton (Finding Nemo) and Academy Award-winning sound designer Ben Burtt (Star Wars, ET) present exclusive footage of Disney / Pixar’s next adventure.

WARNER
warnerbroslogo-200.jpgSome people don’t realize that Warner Bros owns DC Comics, the ground zero of Comic-Con. So tons of panels and activities around the DC Comics’ books and projects are planned. On the movie side, the studio held its theatrical preview featuring The Invasion, One Missed Call, 10,000 BC, Whiteout, Speed Racer, Get Smart, Trick R Treat and Watchman.  Steve Carell and The Rock from Get Smart were huge hits there. Clips played great. (But the studio made the decision early on not to use Comic-Con to present The Dark Knight or its highly anticipated I Am Legend.) Other promos include TV previews of some of Warner’s new and returning shows as well as DVD pushes (300 includes a huge screening at Petco Park), animation series and games previews.

PARAMOUNT
paramount-logo.jpgParamount’s slate totally killed at Comic-Con. The studio pulled out all the stops promoting its J.J. Abrams’ reimagined Star Trek with surprise star Leonard Nimoy as one of two Mr. Spocks (the other is Zachary Quinto, who plays Sylar on Heroes) appearing to wild surprise, Iron Man, and Indy 4 complete via satellite with Harrison Ford and Steven Spielberg who intro’ed Karen Allen with much fanfare. Altogether, Paramount, DreamWorks and Nickolodeon unveiled exclusive movie footage and major casting announcements. First scenes of Iron Man was shown by director John Favreau as was the world premiere trailers for Beowulf and Drillbit Taylor. The afternoon panel included appearances by Hot Rod director Akiva Schaffer and actors Andy Samberg and Jorma Taccone, Neil Gaiman with a clip from the film version of his graphic novel Stardust screened Thursday. A trailer from The Spiderwick Chronicles was followed by a Q&A with the film’s director Mark Waters, Oscar-winning special effects whiz Phil Tippett and authors of the books. And the first poster art for Tim Burton’s Sweeney Todd starring Johnny Depp was revealed.

MGM
mgmlogosmall.jpgMGM is bringing down talent from Pathology for a panel on Sunday with a sizzle reel and Q-&-A. The film stars Milo Ventimiglia, Alyssa Milano, Michael Weston, Lauren Lee Smith, was written and directed by the writers of Crank, Mark Neveldine and Brian Taylor and directed by Marc Schoelermann. There’ll be a lot of promotion around Stargate and its various series and titles.

UNIVERSAL
universal_logo12.jpgThe studio is staying low-key. There’s just a Q&A panel with the cast and filmmakers of The Incredible Hulk including Edward Norton, Liv Tyler, director Louis Leterrier and producers Avi Arad and Gale Anne Hurd as well as Kevin Feige of Marvel.

20TH CENTURY FOX
chicagocritics1.jpgThere were “aw’s” when fans heard that 20th cancelled its big theatrical preview without giving a reason to the assembled masses. But Hollywood had already been told one week before the confab kickoff. Problem was the footage Fox wanted to show for several of its pics just wasn’t ready or else too violent. So no studio push for Alien vs. Predator 2, Hitman, Jumper, Babylon A.D., The Dark Is Rising and City of Ember. Also no planned Fox montages for R-rated AVP and Hitman. Instead, 20th’s home video division, Fox TV, Fox Atomic and Fox Searchlight are presenting.

Editor-in-Chief Nikki Finke - tip her here.