The presidents of the Writers Guild West and East just sent this joint letter to their memberships:
To Our Fellow Members:
Yesterday, the WGAE and WGAW presented to the AMPTP a response to its proposal on streaming television programs.We accepted the framework in their proposal of last Thursday for a fixed residual in the first year.
But rather than basing the residual for the entire first year on a small percentage of the applicable minimum, we proposed that the fixed residual be paid on a higher percentage of applicable minimum for each 100,000 streams per quarter.
This is a readily ascertainable number. In fact, the companies are already keeping records of streams for their advertisers. Both the advertisers and the companies are already using these numbers as the basis for their business model.
We believe these formulas will protect the writer even if all television reuse migrates to new media. This is our real goal – we simply want to make sure that writers keep up if reuse moves to the Internet. If new media reuse turns out to be additive, both partners will benefit.
After the first year, following the companies’ proposal, reuse is paid on a percentage formula. We held to our proposal that the appropriate rate for that payment is 2.5% of distributor’s gross and the same rate should also apply to streaming of theatrical motion pictures.
Finally, we modified our position to move closer to the companies on determining fair market value and ensuring our ability to obtain documents to enforce these revenue-based residual formulas.
Our fixed residual proposal is based on thorough analysis. To reach our formula, we looked at the value to writers under existing fixed television residuals and blended those residuals to the scale of new media. Our proposal protects the interests of both parties. We look forward to the AMPTP’s response as we continue to pursue a discussion of all the issues important to writers.
We recommend you might want to read an article from today's Wall Street Journal entitled, "Cracks in Producers' United Front” found here.
Thank you for your continuing involvement and resolve as this process moves forward. We are all in this together.
Best,
Michael Winship
President
Writers Guild of America, East
&
Patric M. Verrone
President
Writer Guild of America, West
per WGA President Patrick Verrone: Finally, we modified our position to move closer to the companies on determining fair market value and ensuring our ability to obtain documents to enforce these revenue-based residual formulas.
Good. Now how about modifying your position to move closer to your members on determining fair residuals for DVDs?
First all the WGA back-biters said that Verrone & Young were “out of their league” and “didn’t know how to negotiate” and “need to come back to the table and deal” and “need to modify their positions” — now that all of these stupid beliefs have been proven wrong, the complainers have shifted their target to DVD residuals, it seems.
The Home Video (i.e. DVD) fight was lost forever in 1985 when we gave it away, thinking the AMPTP would be reasonable enough to give us a fair share later. -These- negotiations are about making sure the exact same thing doesn’t happen to the delivery medium of the future, the internet. DVD sales are declining every year, while internet streaming & sell-through are picking up speed. Neither Blu-Ray nor HD-DVD has caught on with consumers, and most everyone understands that digital delivery via internet is what will replace the winner of that format war.
Refighting an already-lost battle with the AMPTP over the 23-years-ago-surrendered DVD residual is pointless. In 10 years, DVD’s won’t even exist — they’re essentially videotape at this point, with their 720 lines of resolution in a 1080 lines of high-def TV world, and as more American consumers purchase high-def TVs, the fewer and fewer sub-par DVDs they’re going to be purchasing… replaced with 1080p downloads from the internet.
The WGA Negotiating Committee is focusing on the future, not the past. It’s a pity you can’t see that and join your fellow writers on the picket lines, instead of whining about the Guild’s negotiating strategy on a public forum, and sowing the seeds of discontent amongst your fellow writers. I mean, if you ARE a writer, and not just another AMPTP plant.
“In 10 years, DVDs won’t even exist.”
True. But 10 years is a very long time. With tons of money at stake for us. Which we just gave up on.
And by the way, it was given up on WITHOUT asking us. When we were asked, we put improving the DVD formula as our FIRST concern. New media was second.
This is worth hundreds of millions of dollars. Which we now won’t get.
I support Young and Verrone whole-heartedly and resent being called a back-biter. But I disagree that home-video residuals were lost forever in 1985 and can’t be revisited. I disagree further that home-video sales are as dead as you say. Catalog titles are in an inevitable decline, but sales of new titles are still good.
The WGA Negotiating Committee valued the DVD proposal we took off the table at $57 million. And we should just give that up?
Not according to every other writer I’ve talked to on the picket lines and beyond. Every one. Not a single writer in my well-traveled picketing supports giving up DVDs.
The internet may be the future, but DVDs are still the lucrative present.
– Fly on WGA Wall
“In 10 years, DVD’s won’t even exist.”
True. But 10 years is a LOOONG friggin’ time. The internet may be the future, but the present is DVD. And that represents millions and millions of dollars to writers, that our leadership just walked away from.
And without asking us.
When we WERE asked, we listed the “hated DVD formula” as our FIRST concern. New media was second.