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UPDATE: Sources say Quarterlife will move from NBC to NBC Universal-owned Bravo.

The announcement that Ed Zwick and Marshall Herskovitz had sold their 36-episode Internet show Quarterlife to NBC for a network series caused a lot of talk during the writers strike. (See my previous, Zwick/Herskovitz: WGA Friends Or Foes?) The show was seen as the first wave of an independent production future on the Internet for writers. But when NBC bought Quarterlife during the strike (after ABC passed years earlier on it as a TV series), striking writers questioned whether it was morally right for Herskovitz and Zwick, both WGA members, to help a network. But bad news: Quarterlife debuted last night and it bombed big-time. The team behind thirtysomething and My So-Called Life recorded NBC’s worst time-period performance in at least 17 years despite The Biggest Loser as a lead-in. Agents are telling me that as a result the show may only get one or two airings on NBC.

Editor-in-Chief Nikki Finke - tip her here.

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