News reports say attendance at the Hong Kong Disneyland has dropped a whopping 23% percent during its 2nd year of operation. And one local lawmaker wants to cut public financing for “the big failure” even though Disney has also asked the Hong Kong government, the majority owner, to help finance an expansion of the theme park. Bloomberg reports that Disney is responding to these, uh, challenges, by trying to make the park more Chinese — “Miqi” instead of Mickey when his name is put into Chinese characters — and promoting the Chinese Year of the Rat as the “Year of the Mouse”. Also, during Lunar New Year celebrations in February, Mickey wore a Mao jacket. In addition, Chinese music and Chinese menus helped turnaround attendance which went up for the 3 months through December.
Editor-in-Chief Nikki Finke - tip her here.