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SUNDAY AM: Sony and Fox dominated a modest weekend box office populated by mostly mediocre movies. The Friday-through Sunday domestic gross crowned Sony/Screen Gems’ horror flick Prom Night as the box office king with $22.7 million from 2,700 theaters. That’s exactly what rival studios thought the pic would earn, even though Sony execs were trying to lower expectations to high teens. The PG-13 young-skewing slasher film, a contemporary remake of a cult classic, cost a dirt cheap $20M and was critic proof. For 47% of females under age 25, Prom Night was their first choice. ”That’s who drives those PG-13 horror movies. Plus, it’s prom season,” noted a rival studio marketing maven who praised the P&A campaign orchestrated by Screen Gems’ head of marketing Mark Weinstock for such a disgusting film. The marketing campaign included interactive in-theater promotional standees that were so novel, they were the subject of a feature in The New York Times.
That other newcomer, Fox Searchlight’s Street Kings, based on the James Ellroy dirty cop story/script, was a distant #2 with $12 million this weekend from 2,467 venues, even though the R-rated drama starred Keanu Reeves, Forest Whitaker and Hugh Laurie. But they were wasted in this poorly reviewed film (only 31% positive on Rotten Tomatoes). Its gross was decidedly less than the mid-to-high teens my box office gurus had predicted.
A three-week holdover, Sony’s casino caper pic 21 is showing some legs by clinging to 3rd place with $11 million this weekend from 2,736 sites. Its new cume totals $62.2 mil.
Fox’s week-old family fare Nim’s Island grabbed No. 4 with $9 million this weekend from 3,518 plays, only down 32% without yet taking into account big Saturday kid matinees. Its cume is $25.2M.
Still stumbling is Universal’s Leatherheads, starring George Clooney who fumbled this screwball comedy’s direction and script with moviegoers. It mustered only #5, after a week in theaters, earning a paltry $6.2 million its second weekend in release in 2,771 runs (down 51% from its lackluster opening). Its new cume totals $21.9. Time to punt.
Fox’s Horton Hears A Who! clinched #6 starting its 5th week in release, earning $6 mil this weekend from 3,209 runs for a hefty new cume of nearly $139.6M.
That little Sundance movie Smart People was put in limited release by Miramax in 1,106 theaters because of a good cast consisting of Dennis Quaid (unfortunately, with a beard), Ellen Page and Sarah Jessica Parker in a so-so reviewed dark comedy. It made $4.2 mil this weekend from 1,106 dates.
Rounding out the Top 10, DreamWorks’ thriller The Ruins was 8th ($3.3M for the weekend, cume of $13.5M), The Weinstein Co’s spoof Superhero Movie was 9th ($3.1M for the weekend, cume of $21.2M), and Paramount’s Judd Apatow-produced comedy Drillbit Taylor ($2M for the weekend, cume of $28.4M)) took 10th.
(FYI: Comments on this website are monitored. If you left a comment and it didn’t post immediately, it’s likely that NF is away from the computer. Please be patient. Also, DHD wants to cut down on redundant box office comments. So be original.)
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PG-13 Horror genre, still going strong.
R-rated Action, still suffers from teens having to sneak in.
The only kid movie still holds very well on it’s 2nd wkd.
Clooney’s bomb still continues to bomb.
Quick! Everybody act surprised.
For all you blue staters who hate us red state folks, when WE decide not to pay 10 bucks a pop for a limo liberal like Clooney, his movies bomb.
Learn to love your country first and watch your pockets get deeper and depper.
Well said Josh!
I agree 100% with Josh. These people in Hollywood don’t get it that we won’t see their movies because of their constant bashing of our country either here or abroad.
Yeah dude, “Prom Night” is pretty patriotic. It doesn’t get more American than stalking underage women and killing indiscriminately.
Liberals like Clooney are losing touch.
when uninformed liberals pontificate they pay the price. this is the end of self loving clooney. he won’t be missed.
I don’t go to the movies anymore. Everytime there is a movie out and it stars one of the America bashing liberals, I simply cannot but think about their anti-American “give your money to the governemnt but not mine” desparaging attitude, so I spend my money in other way. Also, all the nepothism in Hollywood is creating a lot of no-talents who think too much of their uneducated unsofisticated selfs. I am amazed when they start preaching to America about politics, sience, etc. Most of these people don’t have a college degree and some did not finish high school. Gimme a break.
I’ve read in a number of places that Street Kings is based on an Ellroy novel. What novel? I believe he came up with the story and wrote the first passes on the screenplay, which was originally titled The Night Watchman.
I saw Leatherheads in a weekday matinee, and it was surprisingly full – especially with older folks.
I wonder if this is one of those movies that will have legs with the 40+ crowd, even if it bombs in the opening weekend numbers.
Oh hey, Drudge linked again. Time for the DHD comments to become Fox News again.
Yeah, Josh, that makes sense. Goodness knows the “red states” are where the majority of the population lives.
Good job on turning the hillbilly thugs out to go see “Prom Night,” a sure-fire bet after the tractor-pull and the pig wrestling.
Must be linked to Drudge — understimulated mouthbreathers like “Josh” come out of the woodwork.
Yeah Josh, I’m sure Clooney hates America. That’s why he’s not conservative like you. You nailed it.
I’m with Josh. I’m tired of all the filth. There has to be good comedies, good action packed films and good mysteries without the filth and with actors who don’t have political agendas. I’ll be back in theaters when that happens
“For all you blue staters who hate us red state folks, when WE decide not to pay 10 bucks a pop for a limo liberal like Clooney, his movies bomb.
Learn to love your country first and watch your pockets get deeper and depper.”
….they must give them internet access at the weekend.
and, by the way, nice spelling.
I think Clooney was a liberal when Oceans 11, 12 and 13 came out too, and somehow those made money. Perfect Storm was a perfectly fine hit too. I don’t think Leatherheads is being generally ignored because of Clooney’s politics. I think it’s because most people do not have respect or interest in quality, well made entertainment. They would rather see slasher films or relatively mindless “fast food” films. Clooney has proven with his three directorial efforts that he is not overly concerned with box office, but is consistent in his search for quality and originality.
@Josh
No one hates you Josh, and yet you sound pretty angry. I hop everything works out for you. Make sure to turn the channel when O’ Brother Where Art Thou comes on CMT – Clooney’s in that too.
Agreed, Josh. The contempt Hollywood (i.e.: liberals) show for middle America is breathtaking. And their excuses for America-bashing films — or films starring America-haters like Clooney — that tank are hysterical. Keep it up Hollywood, and watch your house of cards fall.
Right Josh….It’s always about what your TV and AM radio buddies say and you parrot it back. You’re a real good free thinking American. Maybe its much simpler and the movie is no good?
Hey Josh -
So you red staters will pay to see a bunch of teenagers have sex and then get carved up with a knife, but you won’t see a movie because you don’t like the lead actor’s politics?
Hey, Josh – yes politics really kept red staters away from Oceans 11, 12, 13, perfect storm, michael clayton, etc etc…it was the film, Josh, it fell between too many demographics so no-one was quite sure what it was…
And, by the way, we liberals don’t hate like you, Josh, Ever heard of a liberal lynchmob stringing up a black or a jew? Or a liberal bookburning? Or a liberal dragging a queer behind his Prius?
Just dont happen, bud.
Actors need to learn to stay away from prolitics, it only makes us want someone else to watch.
Josh, I’m not sure what it is you’re saying. Do I, as a liberal, have a vested interest in seeing Clooney successful? Not really. I’m interested in seeing good movies, that’s all. I didn’t realize my political stance had anything to do with that one way or another.
are there any posters who are literate and do not depend on the Fox News Channel for information?
george clooney should expect no less for his movie..
he has lost his appeal to me since he felt that it was his god-given right to publicly demean Hillary Clinton…every woman friend i know is boycotting his movie and with good reason! oops there goes another one…his appeal is to women and yet he has the arrogance to openly display his unabashed mysogyny..i call that plain stupidity!