
SUNDAY AM: Here are the official blockbuster numbers — Paramount Pictures release of Marvel Studios’ Iron Man, in 4,105 theaters, made an estimated $35,125,000 on Friday 5/2, an estimated $37,500,000 on Saturday 5/3, for an estimated 3-day weekend box office of $100,750,000. Advance screenings in select locations, about 2,500 venues, from 8:00 PM to midnight on Thursday 5/1 contributed an additional $3,500,000. With this addition, the total estimated box office is $104,250,000. The estimated international box office for the weekend is $96,750,000 from 57 territories. The total combined estimated global box office for Marvel Studios’ Iron Man is $201,000,000.
“It beat Will Smith and Jesus!” gushed a Paramount insider referring to the openings of I Am Legend and The Passion Of The Christ. “It’s just mind-blowing. Internally, some people were going into high 80sM and low 90sM but people were laughing at them. We had our own box office poll and maybe one person thought $100M.” The monster numbers now make Iron Man the second biggest 3-day release for a non-sequel in the history of Hollywood, behind only Sony’s first Spider-Man. It’s also the No. 10 movie opening weekend and the No. 4 superhero movie weekend of all time. The $140 million production self-financed by Marvel was also distibutor Paramount’s biggest live action opening of all time. I understand that, at first, Paramount thought Thursday’s advance screenings generated $5 million, but then discovered that $1.7 million ended up being for 12:01 AM shows so that money went towards Friday gross.
The other major movie opening, Sony’s Made Of Honor starring Patrick Dempsey, did respectably for 2nd place: it opened to $5.6M Friday and $6M Saturday from 2,729 venues for a $15.5M weekend. Audiences were skewed female (68%) and older (62% were ages 25+). “Given the competition with Iron Man, we are very pleased with the results of our counter programming,” a Sony Pictures spokesman said. ”The movie was produced for under $40 million and is another in a string of moderately-budgeted, commercial films that will perform well for the studio.”
The rest of the Top 10:
No. 3 — Baby Mama/Universal, $10.3M weekend, $33.2M cume
No. 4 — Forgetting Sarah Marshall/Universal, $6.1M weekend, $44.8M cume
No. 5 — Harold & Kumar Guantanamo Bay/Warner, $6M weekend, $25.2M cume
No. 6 — The Forbidden Kingdom/Lionsgate, $4.2M weekend, $45.1M cume
No. 7 — Nim’s Island/Fox, $2.7M weekend, $42.5M cume
No. 8 — Prom Night/Sony, $2.5M weekend, $41.4M cume
No. 9 — 21/Sony, $2.1M weekend, $79M cume
No. 10 — 88 Minutes/Sony, $1.6M weekend, $15.4M cume
SATURDAY PM: An insider just told me that Marvel’s Iron Man has made at least $100 million for the 3 1/2 days of its opening release in North America. “We’re having a fantastic Saturday,” a source relays. “Most movies in this genre fall Friday to Saturday. Not this one!!!” The total wildly exceeded what Marvel, which self-financed the $140 million production cost, and distributor Paramount thought would be the comic book movie’s realistic take from 4,105 theaters during its debut. I’m told the PG-13 pic also took in a monster $50 million overseas from nearly 50 foreign territories.
For my main story with all the background and analysis, go here.
Editor-in-Chief Nikki Finke - tip her here.






Just got back from seeing Iron Man in a packed theater in Orange County. Every show was a sellout well in advance tonight, and audience reaction was great. Can’t say I’m surprised that the numbers went up from Friday. Good for Robert Downey Jr.–he really carries the show.
Damn.
“Uh. Yeah. I can fly.”
When I saw that moment the first time in the trailer, I knew that movie was going to be huge, and that Robert Downey Jr. would be exactly where he has been supposed to be for years.
The man IS Tony Stark the way Harrison Ford WAS Indiana Jones in 1981, and he comes on the screen fully formed, with flaws, with a fun attitude, and thank the gods that finally there is a superhero who isn’t an angsty teen, a one-facial expression revenge-driven ex-ninja with bat issues of an alien gay Jesus substitute (I am looking at YOU, Singer)
Word of mouth is EVERYTHING IMHO……I’ve shouted wide and loud about this pic…..it’s that good…….
I even read one thing online throwing Downey Jr’s name out there for award season, the first to be able to do so in a superhero role….
what a great movie for everyone. wished it was an hour longer
I’m sure folks at Marvel are doing the “Happy Dance” right now with this news.
I think Downey’s presence has a lot to do with the film’s success. His struggle to get and stay sober, his hard work, and his charm and talent as an actor has people rooting for him. Folks want to see him succeed, and they are rewarding him for his hard work.
Good for him.
Notice if you take the power away from the studios they make a movie true to the comic. If Paramount or Warner Bros would have been in charge, it would have been watered down crap geared to selling Iron Man Dolls to 10 year olds. One word—Avengers!
Iron Man is a fun movie, but it is not as good as people are making it out to be. The last act superhero vs. guy with superhero’s power fight was so by the book it was silly. To get 4 stars, this movie needed to be a bit more original than that.
If anyone other than Robert Downey Jr had been cast in the lead, it would have been a C- movie at best.
Nikki can you do at least one post a day that doesn’t cover frickin’ Iron Man? Enough already!
So much for GTA4 hurting the movies. I guess all those console players managed to get away from the TV for a full 3 hours during the weekend.
Robert finally gets his day! Good for him…
so many reactions…
1.yes, but how’s it tracking with women?
2. does this mean we won’t get another TOLDJA!?
3. “If anyone other than Robert Downey Jr had been cast in the lead, it would have been a C- movie at best.”
great call, mike b. of course, citizen kane might’ve stunk too if orson welles hadn’t made it.
The only ones who can say “Toldja” are the few of us who saw Zodiac & Kiss Kiss Bang Bang and knew RDJ was on his way to a massive comeback.
I cannot even fathom going to see this or any other super power movie. Yuck.
not that iron man is citizen kane. but if a frog had wings… ah, you know the rest.
I just knew Ironman would do excellent at the box office. Marvel and DC comic superheroes always do extremely better during the summer months. Personally I’d like to the graphic comic movie adaption of Ironman. I’m betting that Indiana Jones and the Crystal Skull has a real strong summer opening too.
http://www.deadlinehollywooddaily.com/tracking-iron-man-crazy-talk/
Ha….and might I add….HA!
Tirin’ Man, this is a Box Office post, and guess what, Iron Man is #1. At $100 million. At the start of summer. Hearing about anything ELSE would be weird.
Nikki, I had my legal viewing today at The Ziegfeld in NYC. Sunday at 4PM — and I was behind a *hundred* people already lined up before 3:30 for it! And these were *not* kids, either. Geezers like me: 30s, 40s, 50s!
Iron Man: The Legal Viewing
It cost me $12(!) to see it.
Worth it? Hell yeah!
@Comment by Tirin’ Man — May 4, 2008 @ 9:09 am
uhhhh…this is Hollywood, Chief. We like to talk about our tentpole pictures.
Also, the thing just had the 10th biggest opening of an movie…EVER. As in OF ALL TIME.
If that’s not lead news on a Hollywood related blog then Ms. Finke should probably just shut this whole operation down right now.
“Iron Man” is the first comic book movie to actually IMPROVE on the source material, and now the trend is officially a movement. More sci-fi films with usable budgets, wide demo appeal and careful scripts. Many more comics movies, resulting in a return to quality for the artform of comics. Non-teen, non-male audiences were growing ravenous the superhero concept before the movies were good (Mike B excluded), and now they’ll be no stopping them. It’s what all this FX development has been leading up to since “A Trip To The Moon.” Even my grandmother knows what it means to “teleport.” This means something (spake Dreyfuss)…
What a goofy comparison, Iron Man to Will Smith and Passion of the Christ. Odd. Talk about picking names out of a hat. Something tells me Jesus will have the last laugh in overall box office on this one.
Happy, happy dance. Great summer movie with brilliant work from RDJ. Good for him.
good
I don’t get why people were looking so hard for excuses why this would not open big – “weak with women”, hurt by GTA.
Those turned out to be wrong in a huge way. Wasn’t it obvious that this thing was going to have a great opening, I can’t imagine how it would open poorly with great reviews, a great trailer, and great word of mouth. The question wasn’t whether it would open big, just HOW big.