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I’m hearing across the board from Hollywood marketing mavens that, while Marvel’s Iron Man should kick off the summer movie season with a great 3-day weekend opening (not counting tonight’s haul), there’s also an asterisk: Will women turn out in big numbers? “It’s getting better, but it’s still weak with women,” a source at Paramount, the distributor, acknowledges to me. Said a rival studio’s box office guru: “It’s the one weak spot. If Iron Man can get any traction with females, then the sky’s the limit. It’s not going to be a Spider-Man. But it could be a significant title nevertheless, and one of this summer’s Top 4 grossing pics. If it can’t get female traction, then its total is going to be low $200 million.”
For more estimates listed by title, see box office results here...Editor-in-Chief Nikki Finke - tip her here.
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While I’m willing to concede that whatever tracking system they are using may be correct, something about it tells me they are not taking into account the “Downey Goatee Factor.”
If we assume it doesn’t interest women, and low 200M range is worst case scenario, who cares if it’s “weak with women”?
It’s not like it’s something so guy centric that girlfriends and wives would stay home on a friday or saturday night instead of just tagging along with their guy who’s psyched for it?
WOMEN, DO NOT SEE THIS MOVIE.
UNTIL STUDIOS START MAKING MOVIES WITH FEMALE HEROES, DO NOT SUPPORT THE STATUS QUO. UNTIL STUDIOS STOP EXPLOITING WOMEN WITH SEXIST CRAP, DON’T SEE THOSE MOVIES.
MAKE YOUR IMPACT FELT AND BE HEARD.
THEY’LL MAKE A MIDDLE AGED GUY A SUPER HERO, BUT THEY WON’T MAKE A WOMAN A SUPER HERO.
DON’T SEE THIS MOVIE.
(let the sexist porn addicts who haunt this site commence their weak defensive mudslinging, IT WON’T CHANGE THE TRUTH)
One plus in Iron Man’s favour is the goodwill Downey’s built up with the audience with his hard work as a actor, and his ongoing success with fighting his addictions. Most Americans love a comeback story and might go see it because they feel Downey deserves it.
He’s one of the few actors in Hollywood these days that folks like to see succeed. Which can’t be said for most celebrities in the tabloids these days.
Nikki continues to bang away at Iron Man for some unknown reason. This is another in a string of snarky comments from her trying to drag down what looks to be a decent film. Next she’s going to tell us that Robert Downey Jr doesn’t track well with dog psychics. When the movie performs well, can we all send you e-mails using your annoying TOLDJA?
THis whole SUMMER is weak for women. It’s great for single geeks and those lucky few women who have girlfriends/wives who happen to be comic book store types, but the rest of us geeks, who date like, “normal” women, and like going to movies with women, are out of luck, because there doesn’t seem to be a decent movie for men AND women til sometime after the fourth. Either it’s pandering b level romcom crap, or ubergeek marketing to those of us in the Harry Knowles set.
And the hooker-raping cop-killing GTA IV is?
I have practically zero interest in this film, but I don’t think it’s because I’m a woman.
Hmmm….in my completely unscientific survey, a group of thirtysomething women that I had over at my house Monday night all said they couldn’t wait to see it.
Something about having a crush on Robert Downey Jr. since ‘Less Than Zero’ days…
Wow, I had no idea there were so many women who want to destroy anything and anyone that doesn’t kowtow to a feminist agenda…we men have sat through some of the most soul-numbing mindless romantic offal that humanity can come up with,just for our dates/girlfriends/wives..and you want to hurt iron man, for fuck’s sake..GAH!I’m gonna go see it today, TWICE. Fuck it.
Just like Star Wars didn’t appeal to women. Not too sure if this argument holds up well.
As a thirtysomething woman, I am psyched to see this movie. It will be the first one I see in the theater this year. I do admit to getting the Harry Knowles reference, however and know that most women won’t. I think the movie would have been helped by having a little more Paltrow in the trailers.
When my girlfriend and I saw something a few weeks ago an Ironman trailer came on and she was more excited than I was to see it.
I don’t see how women would be any less interested in this than, say, Spiderman or X-Men, which both did really good box office numbers.
I have to side with Nikki that this thing’s only competition will be Grand Theft Auto.
“THEY’LL MAKE A MIDDLE AGED GUY A SUPER HERO, BUT THEY WON’T MAKE A WOMAN A SUPER HERO.”
Have we already forgotten CATWOMAN? AEON FLUX? FANTASTIC FOUR?
I know I have.
In related news, “Sex and the City” is tracking weak with men and is therefore expected to tank.
I don’t know about “Aeon Flux” but “Fantastic Four” was ok at the box office. As for “Catwoman,” that film was poorly received by both critics and the box office that Halle Berry wishes that “Norbit” was released in 2004 instead of 2007 so that she didn’t have to accept her worst actress award, which she did.
Back to the topic at hand. For those of you that are calling Nikki sexist for saying that Ironman is tracking weak with women, she is just reporting what she knows. Personally, I am not going to see the movie (I’m a man), but a lot of men are going to do so, along with a fair amount of women. FYI, like another poster said, some women don’t really care about Ironman, but they do care about Robert Downey Jr. and they know that he is starring in a new movie this weekend.
A good comparison was the TV show Ally McBeal which had RDJ (Robert Downey Jr.) as a guest star from time to time. Let’s say that Ally McBeal got 10-12 million viewers weekly during the height of its run. If just 10% of women that loved RDJ on that show see Ironman, it will be a hit at the Box Office.
Gwyneth Paltrow just ruined it for me. I will wait for the dvd, I can’t imagine paying money to see her annoying face on the big screen, of all the actresses that could have been chosen, I wonder why her. I know the movie will still do very well without my $10. I will wait for Wanted in June and Dark Night.
I don’t know why there are so many negative comments from others here about the film’s quality itself. Obviously, I have yet to see it, but last I checked, it’s got 95% on Rotten Tomatoes and it just looks like a lot of fun. Isn’t that what summer is for?
I’m just as interested in high art as the next cinephile, but I’m also fully willing to admit that the first two Spider-Man movies and Batman Begins are three of the best films we’ve gotten all decade.
I think it’ll do fine with females 12-34, tracking notwithstanding.
I normally don’t do fiskings, but this sort of comment demands one.
Point of presentation: Using ALL CAPS does make you sound more intelligent, or even forceful. It just makes you look like you’re desperate for attention.
Point of logic: Studios make lots of movies for female audiences every year, they’re even making a Sex & the City movie from a show I found boring, but I am not demanding that people outside of the film’s target audience boycott it, that would be rather childish. And there’s more than just romantic comedies, many thrillers, horror films, and even other comic book & action movies have or had heroines instead of heroes.
Point of logic: If women really don’t want to see Iron Man, they don’t have to, and since they’re not the target audience, their impact may not be all that dramatic.
Now if you’re upset about the foot-dragging over the making of the Wonder Woman movie, take it up with DC comics and the family that actually owns the rights to the character. They are often blamed for the painfully slow process and rotating door of filmmakers working on the project. Send them an e-mail in ALL CAPS, it’ll be sure to catch their attention.
Point of Logic: Your attempt to immunize yourself from criticism with childish name calling pretty much destroys your argument, and calls into question your intelligence and maturity. In fact, I’m not even sure where you get your association with a business news and opinion site, and porn.
Now I could well call you a bitter frigid harridan who shares her rickety backwoods house with 50 feral cats, all called Lionel, but I won’t, because that would be childish.
I am not here to sling mud. In fact, I am here to help. If you are sincerely upset about the alleged dearth of female heroes in Hollywood movies, then do your research, present a calm, reasoned argument, without name-calling and grand-standing.
Then maybe a mature and intelligent discussion may arise.
And who knows, if people talk like adults, then something intelligent may actually happen.
Unless of course you are just a comment troll, then you really don’t have a cause, just an excuse to be annoying.
Thank you.
Just make a decent summer flick. Male or female, we’ll all go see it.
Footnote- a multitude of CGI explosions ? decent summer flick.
Baby Mama is going down…to #2.
“And the hooker-raping cop-killing GTA IV is?”
Yet another ignorant comment from someone who knows nothing about the game, much less has played any of it. Really, “hooker raping”?
Would it be so much trouble to actually find out what’s in the game before spewing your knee jerk reaction (where it’s completely off-topic, no less).
And to get back on topic, to those bemoaning the lack of good movies, Iron Man is currently at a pretty spectacular 94% at rotten tomatoes. Looks like this may be one of the good ones, I’ll be finding out tomorrow morning.
Mad props, Ella.
And I’m convinced that the individuals monitoring these boards have given us crackpots like ‘Studios need female dollars’ as a gift so we can all enjoy our smug senses of superiority. Thanks, DHD!!!
I’d also like to point out that by avoiding ‘Iron Man’ simply on the basis that it stars a man, it’s ignorantly depriving half the population what could prove to be a thoroughly enjoyable and occasionally relevant, novel… aww screw it, let’s just accept that ‘Studios need female dollars’ is a crackpot. Agreed?
Made of Honor will finish at #2, not Baby Mama.
Female superhero movies always bomb at the box office, which is why the studios don’t want to make them. My Super Ex-Girlfriend. Catwoman. Aeon Flux. Elektra. Supergirl. The list goes on and on. It doesn’t help that all of those movies sucked, either.
Iron Man will be huge. More men will see it than women. Big deal. Life goes on. I will be taking my fiancee to see it with me this Saturday. I am very excited; she’s moderately excited.
Bring on The Dark Knight already.