SUNDAY AM: Here are the official box office numbers — Sex And The City finished its opening weekend No. 1 with North American domestic gross of $55.7 million in 3,285 theaters. The R-rated female romantic comedy posted a great $16,968 per screen average even though many multiplexes had it playing on 7+ screens.
But after a female phenomenal Friday opening of $26.9M, the pic plunged 34% to make only $17.7 million on Saturday. And Sunday estimates expect another 37% downturn for $11.1 million. So on both Saturday and Sunday, the romantic comedy will be beaten by Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull which playing in 4,264 venues earned $12.2M on Friday, $19.8M Saturday and an estimated $13.9M Sun for a weekend total of $46M, which was -54% from its Memorial Weekend debut. But because of steady business, it’s made a cumulative $216.8M. That’s exactly what Hollywood pros had been warning about: that Sex And The City would be a one-day, and one-weekend, wonder with no legs. But it still opened as the biggest R-rated comedy motion picture (beating American Pie 2‘s $45.1M) and the 5th biggest R-rated film ever released (behind The Matrix, The Passion Of The Christ, 300, and Hannibal). The only female-driven movie to come close to SATC in box office was the Hannah Montana movie, but there’s no comparable R-rated chick flick.
So I’ve just heard that Warner Bros is already planning the Sex And The City sequel! “It’s the only female movie that’s created a frenzy,” a top Warner Bros exec told me this morning. “To me, this is a cultural phenomenon. Hats off to Michael Patrick King and Sarah Jessica Parker and their team because they dug in their hooks and knew how to make it work.” According to the exit polling I’ve obtained, an incredible 85% of the audience for the movie’s opening Friday were women, and of those 80% were over the age of 25. Warner Bros claims to be seeing repeat business already. On Saturday, the audience was 75% females, who came back with boyfriends and husbands in tow. That’s why the studio feels the pic is “extremely well positioned” to keep making money. Only the numbers will tell.
Thanks to counter-programming against Sex, the 3rd-place shocker this weekend was Rogue Pictures/ Universal’s horror pic The Strangers which opened with $20.7 million from 2,466 theatres for a big per theatre average of $8,397. That’s far above industry expectations and the biggest opening gross ever for a Rogue Pictures film, and its negative cost is only $9M. Amazingly, this flick also posted Universal Pictures highest opener of 2008 (more than Forgetting Sarah Marshall’s $17.7M). According to exit stats, the audience was about evenly divided male and female (49% male vs. 51% female); under 25 yrs of age = 62%; 25 yrs of age and older = 38%; ethnically diverse, with slightly less than half Caucasian (47%), followed by Hispanic, African American, Asian, and “other.”
Here’s the Top 10 chart as of Sunday AM:
1. Sex And The City (HBO Films/New Line/WB) — 3-day Wkd: $55.7M, Cume: $55.7M
2. Indiana Jones 4 (Paramount) — 3-Day Wkd: $46M, Cume: $216.8M
3. The Strangers (Universal) — 3-day Wkd $20.7M, Cume: $20.7M
4. Iron Man (Paramount) — 3-Day Wkd: $140M, Cume: $276.6M
5. Chronicles of Narnia 2 (Disney) — 3-Day Wkd: $13M, Cume: $115.6M
6. What Happens In Vegas (Fox) — 3-Day Wkd: $6.8M, Cume: $66M
7. Baby Mama (Universal) — 3-Day Wkd: $2.2M, Cume: $56.1M
8. Speed Racer (Warner Bros) — 3-Day Wkd: $2.1M, Cume: $40.5M
9. Made Of Honor (Sony) — 3-Day Wkd: $2M, Cume: $42.9M
10. Forgetting Sarah Marshall (Universal) — 3-Day Wkd: $1M, Cume: $60.4M
SATURDAY 10:30 PM: Sources tell me that Sex And The City is pacing to be down 30% today from Friday.
This is exactly what Hollywood pros were warning during yesterday’s frenzied female-driven opening that produced phenomenonal box office numbers. The result is that the HBO Films/ New Line/ Warner Bros film about fortysomething women may reign at No. 1 only one day. Because Saturday’s North American gross from Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull will be up 60% to 65% from Friday. So both SATC and Indy 4 are looking at right around $20 million for today. Still, with a huge $15.7M disparity in Friday’s numbers, Sex And The City seems a sure thing to win this weekend: it’s already hauled in a big $46.9M compared with $32.2M for Indiana Jones. So it did in 2 days when movie analysts didn’t even think it could do in 3. But hopes that the pic could break $75M or even $70M this weekend now look more realistic at $60M-$65M. It comes down to Sunday’s real #s. Nevertheless, SATC will wear the crown for the biggest romantic comedy debut ever and bear the title of The Ultimate Chick Flick.
SATURDAY AM: It turns out SEX sells, according to Friday’s official numbers for the biggest romantic comedy debut. No. 1 Sex And The City truly shocked Hollywood pros by opening with a hanging-from-the-chandeliers $26.9 million from 3,285 theaters.
The big question now is whether this staggering wanna-see among women for the HBO Films/New Line/Warner Bros female froth sustains through Saturday and Sunday showings so the weekend total can soar past $70M and maybe even $75M. I’m already hearing that studio moguls are looking through their film and TV libraries to see what else they can produce for the fortysomething-and-older female — a demographic that the entertainment industry generally ignores. Not any more — or is SATC a once-in-a-generation phenomenon? But younger women are also seeing the pic. As one tipster told me, “I saw the throngs of women waiting in line — starting at 9ish and still there at midnight when we got out of the movie. The thing I noticed: the women were all early 20s, not in their 30s or 40s at all. They were 18 to 25. So I’m not sure where people are getting this over-40 demo but I am pretty sure it’s the young girls who are the most excited for this flick.”
Paramount’s megahit Indiana Jones And The Kingdom Of The Crystal Skull fell a slightly more than expected 59% for $12.2 million from 4,264 venues for No. 2. Then again, when it opened a week ago, most people had the Friday off, or half-day off, before the Memorial Weekend. The Spielberg/Lucas actioner should finish the weekend with another $40M-$42M for a new cume of $212M. A real surprise was the No. 3 finish of The Strangers with $7.5M. The horror pic, distributed by Universal, is the highest grossing Rogue Picture to date from 2,466 plays. It cost only $9 million and it should gross around $20 million for the weekend — a successful bit of SATC counter-programming.
FRIDAY 11 PM UPDATE: Talk about great Sex! Friday’s opening was a sold-out blow-out! Really early North American box office numbers for Sex And The City could be as high as $26 million to $28 million and for the weekend $65 million to $75 million. That’s stunning the Hollywood pros. “It could reach or exceed the high end if the final West Coast numbers match the East Coast’s. Those totals are huge,” one rival studio exec exclaimed to me. ”It’s a true sensation. People thought it would do well. But nothing like this. The top end expected was $40M.” Still, some experts wonder if this HBO Films/New Line/Warner Bros pic is a front-loaded phenomenon and the numbers won’t hold on Saturday. But Sex And The City will beat last weekend’s No. 1 blockbuster from Paramount and Spielberg/Lucas, Indiana Jones And The Kingdom Of The Crystal Skull, which made $12M today and should finish by Sunday around $37M-$39M: that’s -60% but last Friday kicked off Memorial Weekend.
Friday night is date night at the movies. But in Los Angeles, Sex And The City female fans from as far away as Phoenix paid $60 for an opening night movie ticket and Cosmopolitan cocktails Friday in the bar of the Arclight theaters.
Outside the cineplex, groups of girlfriends organized private pre-screening “Manolos only” parties at nearby restaurants. (Photos, above and left, by Jim Stevenson) The computer fix-it company Geek Squad is handing out quarters at movie theaters in New York, Chicago and Los Angeles so guys dragged to the pic by their girlfriends or wives can play arcade games in the lobby.
In major U.S. cities, reports reaching me are that the R-rated follow-up to the HBO series about the now fortysomething gal pals sold out today because of the buying power of older women. ”Remains to be seen how it does in the flyover states, but it’s maxing out in the big cities. Absolutely crazy per-theatre averages in NY, LA, Houston,” one insider just informed. “Early Friday returns are huge. If this holds, it has a good shot of beating Indy this weekend, with a total well above $40M. As of today alone, it’s earned over $20M — although that does include some presales.”
Before Friday, movie analysts were steadily upping their domestic box office gross predictions for this HBO Films/New Line/Warner Bros’ female phenom day by day based on the huge awareness and pent-up wanna-see by women who want still more of their favorite TV show that went off HBO in 2004 but lives on in syndication. My own box office gurus began raising their projected numbers from mid-$20sM to mid $40sM from 3,285 North American theaters in just one weeks’ time period. And online ticket retailer Fandango reported that Sex And The City was accounting for an “extraordinary” 90% of its advance sales, with tickets being snapped up at the rate of 7 per second. An online survey of more than 10,000 moviegoers buying tickets from Fandango found that 94% were women, and that 67% planned to attend the movie this weekend with a group of female friends. ”This is the wildest, most abnormal, movie of alltime,” one rival studio marketing mogul exclaimed to me. “But it’s hard to say how it will play through the weekend.” Indeed, analysts expect Sex And The City to be a one-day wonder with a big drop-off for Saturday’s and Sunday’s shows, and a humongous fall-off for next weekend. That will depend on whether the pic can live up to its hype. And hyped it has been — so much so that even overseas where the TV series plays in many foreign territories Sex And The City already has grossed nearly $12 million in overseas business since mid-week, including more than $7 million in Britain, nearly $3 million in Germany and $1.3 million in France, according to studio figures.
Paramount’s No. 1 blockbuster Indiana Jones And The Kingdom Of The Crystal Skull is still playing in a massive 4,264 venues and should take in another $40M-$45M this Friday, Saturday and Sunday to add to its one week cume of $170.8M. Also competing is Rogue Pictures / Universal’s genre thriller The Strangers which has positioned itself as counter programming in 2,466 runs. Tracking suggests the film could do $8+M, which would be a solid opening for a film with a negative cost of only $9M. Also, for a horror flick, this one is better than the usual swill that either dumbs down or gorifies the genre.
Editor-in-Chief Nikki Finke - tip her here.






Oh please, by the end of 08, you moronic “Sex” fans will be wishing you’d saved your money to buy gas and food….what a waste of money….to watch a bunch of no talent Ho’s. If you want to watch sluts, just head down to a local bar, you can observe for free.
Get a life.
What bunk!
THis movies like the series has nothing in common with real life. Women like it for the fashion and later able to fantasize about what if?
Bumme! Crapola!
Hated the money I spent on it…only because of my wife wanting to\see the fashions.
Our film was defective and we kept seeing the sound microphones used while filming at the top of the screen. This happened a LOT. The film was playing in 4 theaters at the cinema I went to today, and the manager said all 4 of their films were like this. He said they had telephoned the studio to see if all the films were like this. Anyone else experience this?
One female friend saw a 12:01 am showing last night – and took her 16-year-old daughter (on a school and work night).
When a mutual friend heard she’d seen the film without her, she left work early to catch a showing today so they could discuss it.
Tonight, they were both online raving about it to each other in a chat room.
While the guys were just oblivious.
Nikki
Its crazy I tell ya. I have been reading reports all over the net about this movie and I can tell ya, it’s like a must-see for the woman. ( I am sure Lu-ee will be in the line too:-)
They have done well to inform the masses of this movie and reckon it will be huge (not huge-like Spidey of course, silly me)
I guess it will gross in the highs of 40M to low 55M. I sure would be disappointed if it gross lesser than 40M cause of all the complaints I’ve heard of there being not enough movies catering to the female viewers. So it’s time for them to prove this point and make SITC a blockbuster (a final 200M gross)
Indy 4 is sure to get a big spank from Samantha. Given its already huge 1st week gross, 45M for 2nd weekend is a consolation.
Cheers
went to arclight hollywood this afternoon specifically to check out the strangers, just expecting it might be on one screen. it wasn’t there – choked out by at least seven sex and the cities, which looks really bad, and may indiana joneses, which was…
Just as the pendulum was swinging back in New Line’s court with film like this, Bewkes pulled the rug out from under Bob and Michael.
Bewkes is a douchebag and he is the one that should be fired instead of the 500+ New Liners who were nothing but loyal and hardworking. Well most were hardworking
I can think of one who landed solidly in the new Warner’s order that should have been castrated in the middle of the plaza at 116 n. robertson. At least then we could have proven to the world that Toby has no balls.
New Line has always been capable of hits like Sex and the City. And their upcoming slate looks solid, actually. Winding down the company will ultimately cost a fortune and Bewkes’ game plan is nothing but another failed act of corporate hubris to show wall street that he has a firm hand on the company. Right. Two words, dude: Speed Racer. You would have been better off firing Jeff Robinov, instead of all the good people at New Line that you had zero regard to help.
We had fun!!! Men use to call SAC girls “sluts” because they hate to see real female frienship! It is like having an extra mother-in-law.
Proof positive that men and women are different. I would have a hard time choosing between sitting through this numbskull piece of ka-ka and sticking needles in my eyes.
If the opening sequence doesn’t involve someone crawling into a lead-lined refrigerator that moments later gets hurled a mile by a nuclear blast then rolls to a safe landing to spill out an un-irradiated protagonist, then Sex And The City will be a bigger movie, and deservedly so.
I saw it tonight with girlfriends from work and it defintely lived up to it’s hype. It was a blast and I can’t wait to see it again.
As a woman I have no desire to watch this movie. I couldn’t stand the series, why would I pay $10.00 for this movie.
If I want to watch something about sex, there is always porn.
actually Armand here is one we agree on: i expect this move will have “legs” this weekend, and possibly next weekend as well, ratings notwithstanding.
cheers & enjoy the “plot.” wink wink
We loved it. It’s the first movie we’ve gone to the theater for in ages. It will be the only one this summer. Who wants to watch a bunch of old men prancing around as action heroes? LOL, give us a break already.
Why do men hate the series and now, this movie? Many women are dying to see it….just like many men were dying to see the new Raiders. What’s the diff?
Finally, a movie for women and gay men…LOL! If I take my girlfriend will I be labeled a wuss???
I’m a heterosexual guy so even when my wife *rents* this movie I’m not wasting my time. (Among other things, watching Chris Noth seemingly convinced he’s channeling Cary Grant is more than irritating on the best of days. And that’s just seeing the Trailer on TV.)
BUT…the fact that the movie is going to do very well says something so important and obvious that few studio execs will ever understand it. That is: There actually *is* an adult audience out there (i.e. older than 30) that have a lot of disposable income and who will pay for and see films in the multiplex if they aren’t “Speed Racer” or the latest slasher porn.
One of the reasons that attendance continues to drop at the movies (revenues are only up because ticket prices are up) is because the studios are chasing the same young demographic everyone else is.
So even if you despise “Sex And The (Very White, Rich, Irritating, Almost Totally Unrecognizable New York) City” its success may mean some studios get back to making more “Graduates” and fewer isolated-love-nests-in-the-woods-haunted-by-sociopathic
-slasher films. And, more to the point, films you can actually go see with your kids and not be blasted with 110dB, gruesome violence or an over abundance of vulgar language.
I thought the movie was cute, but SJP has done better. For instance her none speaking part in ” The Godfather ” when the sheets were thrown back and exposed her head ! Now that was real acting ! ( and you all thought it was a horse…silly you )
Our film print was defective too. Boom mic got abut 30 min of total screen time. I’m not talking a glimpse… I am talking the mic and the boom itself. Very distracting. Saw some lights and deflecter boards too.
Movie was cute.
Why such hostility from some who have commented? I simply do not understand it and to be honest, it is tedious.
For those that love SATC, as I do..and who had a husband surprise me with two tickets inside the lastest edition of Vogue (not corny, romantic after 20 years of marriage!) it was the the perfect movie.
I am so tired of the real life, nitty gritty, woe is the world, death to the plant if we don’t follow the mantra of global warming horror..crap that is out there. For once and for all, there is nothing, I repeat nothing wrong with some fantasy and fun. In fact, this world needs a bit more happily ever afters and less slit your wrist the world is going to hell!
Ladies..the movie is wonderful. Granted I am a 40 something woman who ‘grew’ up with Carrie and the gals. Some younger are not quite there yet, but you will be and once you see that expectations are not exactly what you wished for – realizing that having it all can mean so much more than what we were thought it did.
Happy weekend friends. Grab your cosmos and ignore those dissing the film. Let them see the latest docudrama from Michael Moore, you go and dream awhile..it’s okay to be happy, and it is certainly okay to love this movie.
Oh and one more thing. I don’t consider saving for two weeks a bit there and here out of our very strict budget to make his wife happy a ‘waste of money’. I consider it priceless. Deal with it!
I like how SEX IN THE CITY will make more in its first weekend than SPEED RACER will stand to make in its entire run — at about 1/3 of the latter’s cost. Nice set of priorities you have there, Jeff Bewkes. I like how Robinov will somehow walk away from this debacle with a big bonus, while everyone at New Line isn’t getting any sort of golden wristwatch (or golden compass for that matter), but rather, the proverbial golden shower.
I went to the movies tonight to see The Strangers with some friends.
I didn’t buy into all of the “sex and the city will flop” stuff because I was sure this thing had a big enough audience to atleast put up decent numbers, but I was amazed by what I saw.
Three different screens showing the movie, all sold out and a line to wait for the current screen to finish showing the movie that came out of the building and wrapped halfway around. It was like a female version of Star Wars.
Surprisingly, The Strangers showtime I had been hoping to make was sold out (possibly people turned down for Sex & the City making a second choice or planning to sneak in?) and I had to wait for the next screening.
“Sex and the City” should surprise a lot of people, though I’m curious to see if the audience keeps up for the rest of the weekend.
I saw this movie tonight with a large group of women and really enjoyed it from beginning to end. Although it is fashion and shopping and sex and everything women supposedly chat about. For me it was the interaction of the characters. So, be it in your flip flops or your heels go and see this movie. I promise it will make you smile.
The fact that you are seeing the mic and boom in the frame are not a defect in the film. They are a mistake in the production of the film. They should not have been seen in the shot, but they are, and they are permanent.
Dear “Whatever,”
You’re making the same idiotic point the men on here are and you’re no more right than them. Both of these movies are mediocre to crappy and neither “deserve” much of anything. It’s simply that this swill appeals to you more than Indy. Sure, the fridge gag is over the top. Indy is a cartoon, you see? Samantha Jones is overtop. Samantha is a cartoon, you see? But please don’t make the mistake of thinking this garbage is art or anything worthwhile beyond being fluffy eye candy (which is precisely what Indy is as well).