SUNDAY AM: Here are the official box office numbers — Sex And The City finished its opening weekend No. 1 with North American domestic gross of $55.7 million in 3,285 theaters. The R-rated female romantic comedy posted a great $16,968 per screen average even though many multiplexes had it playing on 7+ screens.
But after a female phenomenal Friday opening of $26.9M, the pic plunged 34% to make only $17.7 million on Saturday. And Sunday estimates expect another 37% downturn for $11.1 million. So on both Saturday and Sunday, the romantic comedy will be beaten by Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull which playing in 4,264 venues earned $12.2M on Friday, $19.8M Saturday and an estimated $13.9M Sun for a weekend total of $46M, which was -54% from its Memorial Weekend debut. But because of steady business, it’s made a cumulative $216.8M. That’s exactly what Hollywood pros had been warning about: that Sex And The City would be a one-day, and one-weekend, wonder with no legs. But it still opened as the biggest R-rated comedy motion picture (beating American Pie 2‘s $45.1M) and the 5th biggest R-rated film ever released (behind The Matrix, The Passion Of The Christ, 300, and Hannibal). The only female-driven movie to come close to SATC in box office was the Hannah Montana movie, but there’s no comparable R-rated chick flick.
So I’ve just heard that Warner Bros is already planning the Sex And The City sequel! “It’s the only female movie that’s created a frenzy,” a top Warner Bros exec told me this morning. “To me, this is a cultural phenomenon. Hats off to Michael Patrick King and Sarah Jessica Parker and their team because they dug in their hooks and knew how to make it work.” According to the exit polling I’ve obtained, an incredible 85% of the audience for the movie’s opening Friday were women, and of those 80% were over the age of 25. Warner Bros claims to be seeing repeat business already. On Saturday, the audience was 75% females, who came back with boyfriends and husbands in tow. That’s why the studio feels the pic is “extremely well positioned” to keep making money. Only the numbers will tell.
Thanks to counter-programming against Sex, the 3rd-place shocker this weekend was Rogue Pictures/ Universal’s horror pic The Strangers which opened with $20.7 million from 2,466 theatres for a big per theatre average of $8,397. That’s far above industry expectations and the biggest opening gross ever for a Rogue Pictures film, and its negative cost is only $9M. Amazingly, this flick also posted Universal Pictures highest opener of 2008 (more than Forgetting Sarah Marshall’s $17.7M). According to exit stats, the audience was about evenly divided male and female (49% male vs. 51% female); under 25 yrs of age = 62%; 25 yrs of age and older = 38%; ethnically diverse, with slightly less than half Caucasian (47%), followed by Hispanic, African American, Asian, and “other.”
Here’s the Top 10 chart as of Sunday AM:
1. Sex And The City (HBO Films/New Line/WB) — 3-day Wkd: $55.7M, Cume: $55.7M
2. Indiana Jones 4 (Paramount) — 3-Day Wkd: $46M, Cume: $216.8M
3. The Strangers (Universal) — 3-day Wkd $20.7M, Cume: $20.7M
4. Iron Man (Paramount) — 3-Day Wkd: $140M, Cume: $276.6M
5. Chronicles of Narnia 2 (Disney) — 3-Day Wkd: $13M, Cume: $115.6M
6. What Happens In Vegas (Fox) — 3-Day Wkd: $6.8M, Cume: $66M
7. Baby Mama (Universal) — 3-Day Wkd: $2.2M, Cume: $56.1M
8. Speed Racer (Warner Bros) — 3-Day Wkd: $2.1M, Cume: $40.5M
9. Made Of Honor (Sony) — 3-Day Wkd: $2M, Cume: $42.9M
10. Forgetting Sarah Marshall (Universal) — 3-Day Wkd: $1M, Cume: $60.4M
SATURDAY 10:30 PM: Sources tell me that Sex And The City is pacing to be down 30% today from Friday.
This is exactly what Hollywood pros were warning during yesterday’s frenzied female-driven opening that produced phenomenonal box office numbers. The result is that the HBO Films/ New Line/ Warner Bros film about fortysomething women may reign at No. 1 only one day. Because Saturday’s North American gross from Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull will be up 60% to 65% from Friday. So both SATC and Indy 4 are looking at right around $20 million for today. Still, with a huge $15.7M disparity in Friday’s numbers, Sex And The City seems a sure thing to win this weekend: it’s already hauled in a big $46.9M compared with $32.2M for Indiana Jones. So it did in 2 days when movie analysts didn’t even think it could do in 3. But hopes that the pic could break $75M or even $70M this weekend now look more realistic at $60M-$65M. It comes down to Sunday’s real #s. Nevertheless, SATC will wear the crown for the biggest romantic comedy debut ever and bear the title of The Ultimate Chick Flick.
SATURDAY AM: It turns out SEX sells, according to Friday’s official numbers for the biggest romantic comedy debut. No. 1 Sex And The City truly shocked Hollywood pros by opening with a hanging-from-the-chandeliers $26.9 million from 3,285 theaters.
The big question now is whether this staggering wanna-see among women for the HBO Films/New Line/Warner Bros female froth sustains through Saturday and Sunday showings so the weekend total can soar past $70M and maybe even $75M. I’m already hearing that studio moguls are looking through their film and TV libraries to see what else they can produce for the fortysomething-and-older female — a demographic that the entertainment industry generally ignores. Not any more — or is SATC a once-in-a-generation phenomenon? But younger women are also seeing the pic. As one tipster told me, “I saw the throngs of women waiting in line — starting at 9ish and still there at midnight when we got out of the movie. The thing I noticed: the women were all early 20s, not in their 30s or 40s at all. They were 18 to 25. So I’m not sure where people are getting this over-40 demo but I am pretty sure it’s the young girls who are the most excited for this flick.”
Paramount’s megahit Indiana Jones And The Kingdom Of The Crystal Skull fell a slightly more than expected 59% for $12.2 million from 4,264 venues for No. 2. Then again, when it opened a week ago, most people had the Friday off, or half-day off, before the Memorial Weekend. The Spielberg/Lucas actioner should finish the weekend with another $40M-$42M for a new cume of $212M. A real surprise was the No. 3 finish of The Strangers with $7.5M. The horror pic, distributed by Universal, is the highest grossing Rogue Picture to date from 2,466 plays. It cost only $9 million and it should gross around $20 million for the weekend — a successful bit of SATC counter-programming.
FRIDAY 11 PM UPDATE: Talk about great Sex! Friday’s opening was a sold-out blow-out! Really early North American box office numbers for Sex And The City could be as high as $26 million to $28 million and for the weekend $65 million to $75 million. That’s stunning the Hollywood pros. “It could reach or exceed the high end if the final West Coast numbers match the East Coast’s. Those totals are huge,” one rival studio exec exclaimed to me. ”It’s a true sensation. People thought it would do well. But nothing like this. The top end expected was $40M.” Still, some experts wonder if this HBO Films/New Line/Warner Bros pic is a front-loaded phenomenon and the numbers won’t hold on Saturday. But Sex And The City will beat last weekend’s No. 1 blockbuster from Paramount and Spielberg/Lucas, Indiana Jones And The Kingdom Of The Crystal Skull, which made $12M today and should finish by Sunday around $37M-$39M: that’s -60% but last Friday kicked off Memorial Weekend.
Friday night is date night at the movies. But in Los Angeles, Sex And The City female fans from as far away as Phoenix paid $60 for an opening night movie ticket and Cosmopolitan cocktails Friday in the bar of the Arclight theaters.
Outside the cineplex, groups of girlfriends organized private pre-screening “Manolos only” parties at nearby restaurants. (Photos, above and left, by Jim Stevenson) The computer fix-it company Geek Squad is handing out quarters at movie theaters in New York, Chicago and Los Angeles so guys dragged to the pic by their girlfriends or wives can play arcade games in the lobby.
In major U.S. cities, reports reaching me are that the R-rated follow-up to the HBO series about the now fortysomething gal pals sold out today because of the buying power of older women. ”Remains to be seen how it does in the flyover states, but it’s maxing out in the big cities. Absolutely crazy per-theatre averages in NY, LA, Houston,” one insider just informed. “Early Friday returns are huge. If this holds, it has a good shot of beating Indy this weekend, with a total well above $40M. As of today alone, it’s earned over $20M — although that does include some presales.”
Before Friday, movie analysts were steadily upping their domestic box office gross predictions for this HBO Films/New Line/Warner Bros’ female phenom day by day based on the huge awareness and pent-up wanna-see by women who want still more of their favorite TV show that went off HBO in 2004 but lives on in syndication. My own box office gurus began raising their projected numbers from mid-$20sM to mid $40sM from 3,285 North American theaters in just one weeks’ time period. And online ticket retailer Fandango reported that Sex And The City was accounting for an “extraordinary” 90% of its advance sales, with tickets being snapped up at the rate of 7 per second. An online survey of more than 10,000 moviegoers buying tickets from Fandango found that 94% were women, and that 67% planned to attend the movie this weekend with a group of female friends. ”This is the wildest, most abnormal, movie of alltime,” one rival studio marketing mogul exclaimed to me. “But it’s hard to say how it will play through the weekend.” Indeed, analysts expect Sex And The City to be a one-day wonder with a big drop-off for Saturday’s and Sunday’s shows, and a humongous fall-off for next weekend. That will depend on whether the pic can live up to its hype. And hyped it has been — so much so that even overseas where the TV series plays in many foreign territories Sex And The City already has grossed nearly $12 million in overseas business since mid-week, including more than $7 million in Britain, nearly $3 million in Germany and $1.3 million in France, according to studio figures.
Paramount’s No. 1 blockbuster Indiana Jones And The Kingdom Of The Crystal Skull is still playing in a massive 4,264 venues and should take in another $40M-$45M this Friday, Saturday and Sunday to add to its one week cume of $170.8M. Also competing is Rogue Pictures / Universal’s genre thriller The Strangers which has positioned itself as counter programming in 2,466 runs. Tracking suggests the film could do $8+M, which would be a solid opening for a film with a negative cost of only $9M. Also, for a horror flick, this one is better than the usual swill that either dumbs down or gorifies the genre.
Editor-in-Chief Nikki Finke - tip her here.







Wow, do men vehemently hate this piece of fluff.
are box office hits only for guy dominated action movies with a single model/actress under 25 delivering a total of eight insipid lines?
This fantasy fluff is such a hit because finally women get to see a ridiculous film where women get to say and do anything (just like we’ve been watching you boys say and do in your ridiculous movies for decades).
Had to comment because the male reaction to this movie has been so extreme that it made me laugh. Guys: there is truly nothing so threatening in this fluff that it should draw you to your computer to vent.
My personal thoughts: finally a non-mellow drama chick-flick starring fun women in their 30s-50s… now if only the SAC girls weren’t all white and straight.
Rachel, if you’re 40-ish, still reading Vogue and Cosmo, and didn’t ‘grow up’ till you watched a television show, then you need to seriously reevaluate your life. I mean really, if it took 2 weeks of saving to buy a Vogue and two movie tickets, then you and your hubby need to spend time working, not going to the movies.
Dudes, if you’re single then you need to get down there and check out the chicks, they’re everywhere! And dressed to kill. I have never seen so many attractive women in one place. It was amazing. I was just one of ten guys in the theatre. Or, take your girl, she’ll thank you for it good. Mine did! Funny, funny movie too.
I think this goes to prove that America is sick of left wing political preaching when it goes to see a movie. Where are the films about patriotic, brave soldiers Hollywood? Or does that not fit with your hateful, proto-marxist agenda?
Oh, sorry. I came here via Drudge, I just tap out the standard response.
There was an addition of a black female actor, who had an important role in the movie, so it wasn’t an exclusively white cast.
I think the main point about this movie for me was that it differed from the series in the way that the edginess was removed. But with all that it still had an important moral to the story about the wedding having dwarfed the participants.
I liked the series. I didn’t hate this film. I think it will remain a classic precisely because of the fashions shown in it. I am sure that the boom mikes were left in on purpose as tongue in cheek statements.
Sarah Jessica Parker is sooooooo ugly!!
Why are men hating it? Because it bores them to death. The whole premise of the show was incredibly boring to most straight men and the end of it was cause for celebration. The movie is just a longer does of it.
Men and women are different and the movies we are willing to pay money to see are different as well. Women, don’t force you man to go see this and you won’t get drug off to see Das Boot II or other guys only flick.
So much bile for people who want to see a movie? Surely there are worse things in the cinema (or in life). Grow up. Let people watch what they want. It’s not hurting anyone.
Wow! Priceless hilarity. Whats with the boom mike? An insider joke. Anyway we all enjoyed it. This is a keeper.
Van: This is ample demonstration that women have their collctive brains (or lack thereof) in the clouds.
Mellow-Drama? Try Melodrama and be correct.
Have fun ladies. OK guys you now have a few hours of peace.
As a huge SATC fan who also owns all of the DVDs, I couldn’t wait to see this movie. When I went to the theatre last night with my 16-year-old daughter I was surprised to see that I wasn’t alone. The auditorium was packed which just added to the excitement of the film. As for the SATC the Movie…OUTSTANDING!!!! I just loved it and feel Michael Patrick King has been unfairly maligned in reviews, particularly the New York Times.
People who have NEVER watched the series have no right criticizing something they know little about.
I never want the series to end. I’m waiting for the next installment of these wonderful characters and their lives.
Oh Please!!! I’ve never seen so many Big City Lesbo Loser Sluts on the movie screen as well as inside the movie theater lobby….don’t worry it will soon become a movie regular on TBS…SJP can now upgrade her New York apartment and have some left over for needed cosmetic repairs.
I went to see SATC with my wife deliberately, knowing that it was a chick flick. I don’t know what is wrong with most of the other guys, because I went because I expected to see a lot of gratuitous nudity (because of the R rating) and wouldn’t get any grief from my wife about it!! The well-endowed partner of the dude next door to Samantha’s place was more than even I had expected!
Tired of the folks who say the show/movie isn’t real. The storylines, the loads of money for the clothes & shoes and parties ’til 4am every single night are way out there many times, but the reason I came back every week was because of the friendships between the four of them. Oh, and by the way—–it’s not just for women and gay men. I’m a straight guy that’s Charlotte’s age that has always loved the show and I think it’s because everyone would love to have a group of friends like that, that they could depend on through thick and thin—male or female. Take care all, Scott
The liberation of women was a big mistake. Looking back we can see once women got the vote we have lost our position of power. When these women and their psychologically castrated men wake up one day they will be living under either Chinese rule or Sharia Law or both. Thank god for the Second Amendment and real men. Whoo Yeah.
For those of you who just don’t get it. its too late.
This TV show and movie are AWESOME.
Those four women are seasoned , theatrically, trained
actresses, with lots of work behind them. They
may not have all had break through movies or shows
till now, but they are talented and no nonsense women
The series was awesome and so is the movie.
with the woes of the world, its nice for some
escapism. Grow up and stop being so judgmental
it might not be for everyone….but anyone can see
its a hit….the woman are beautiful in there own ways
just relax…sit back and get away for a while
it hurts no one….and enriches your well rounded life.
with just some good old fashion FUN…its not serious .. its FUN
Haven’t seen the film, but it’s common to see boom microphones and the like in a theatrically screened version of a film. This happens in a lot of films, it’s just that we’re usually not aware of it.
Why? It’s because all film shots are framed in camera using what’s known as an “action safe” area. Anything that happens onscreen should take place in this “action safe” area. Anything that happens outside of this area has the possbility of being cropped out when being projected on the theatre screen.
Film projectionists know this and are supposed to project the film in a way that centres the image and crops out the unnecessary edges. So 95% of the time we don’t see the edges of the image, since they “bleed” off the edges of the screen. So no boom microphones, lights or deflector screens that were safely out of the “action safe” area.
Occasionally though, a sloppy projectionist will screen a film improperly, and you’ll see things you’re not supposed to see. When films finally make it to home video, the production company will crop this stuff out, so it won’t appear within your TV screen frame.
People!
The fact that you see the boom mic in the shot is NOT the fault of the crew on the set – it’s the fault of your lousy projectionist who can’t operate his equipment. in MANY films, the boom mic is in the shot – because the film frame is square, and then it gets cropped by the projectionist to make it the rectangle you see (aside in the case of anamorphic – yes, yes, yes, I KNOW!) – so that all that gear is NOT seen. Pretend you are watching a widescreen movie on your square TV, and suddenly you could lift the black bars away – VIOLA – you would see boom mics, cables, people on the floor flagging off lights – all sorts of crap.
However, many theaters are lousy – they hire fools who don’t know how to crop their gates in the projector. And then they blame the sound guy or the director. (as if they even know what that means – “yeah, it must have been the director who allowed the boom to get in the shot”)
I’m tired of everyone blaming us for seeing the boom. It’s not us. Believe me.
Thanks for your time.
Dudes-
Listen, we need to CELEBRATE not hate this TV series and film.
Basically, it promotes promiscuity and rando sex, which is a good thing.
It validates the masculine instinct women have to nail strangers and then move on which is a total bonus for us.
So stop the hate and go to a bar near an Arclight or theater near you and nail some randos.
Have fun a be safe, this opening weekend is like slut lube, don’t miss out.
What a joke and too many are not getting it. This is a Hollywood attempt to continue a TV show that pandered to those who think cheap free sex is moral. Sorry I wasted money, but had to see as I am a reviewer. Gag me with a spoon. Women I know, real woemn, feel the same way. After watching this I will happily tell all I contact as a professional reviewer to avoid it. No wonder certain radical anti Christian religious groups consider us an immoral and sick nation. My wife, daughter and I had to rewatch The Perfect Stranger and Another Perfect Stranger to purge our minds of the filth in this film. A Five Yuck rating for this piece of trash.
“Unreal Yentas and the City”
Would Big even date someone w a horseface?
-Another hetero male who’d rather stay home and smell my own farts.
One reason there might be so many boom mikes and such is — outside of poor framing by projectionists — that Warner Bros. cut everyone in quality control and print-checking in post at New Line. There are only a handful of people still there and those are the ones being kept to work on preexisting projects through the end of the year. Again, great forethought from Nikki’s favorite fella, “ballsy” Jeff Bewkes.
Boy, how men hate to see women enjoying something they just don’t get! Yeah, we have something out there that is just for us. Isn’t that too bad. Go to ye local bar and suck it up! I am a die hard fan and SO WHAT? Love the show, LOVE the movie. It’s about something you just don’t understand. The ultimate bonding between women.
I took a vacation day to see it in Salisbury NC Friday at 11:15 a.m. there were 8 in the audience and we all loved it ( one was a man ) There were four female ( 60 ish ) seated alone. This pix crosses all age boundaries and was fab! . I do not know any women in this town who watched the series nor do I know any who watched sopranos, pray for me living in this southern “culture”!