Usually the success or failure of one film doesn't affect the Big Media parent company of a major movie studio's value on Wall Street. But Marvel Entertainment is small enough to feel the impact. So today its stock price soared over 9.42% as its Marvel Studios' first self-financed production, Iron Man, became 2008's first record-breaking rocketman and the second biggest 3-day release for a non-sequel in the history of Hollywood.
Capitalizing on that great news, Marvel Studios today unveiled its 2010-2011 complete slate of developed, produced and financed feature films. Expectedly, it contains immediate plans for Iron Man 2 in 2010. And in 2011, Marvel will present an “Avengers Themed Summer”, introducing a Captain America film and then uniting heroes Iron Man, Hulk, Captain America and Thor in a single film. Meanwhile, Marvel has a library with over 5,000 high-profile characters, so stay tuned for more announcements. Most immediately, Marvel's The Incredible Hulk is scheduled for a June 13th release by distributor Universal, but, unlike Iron Man, this next film has been troubled creatively. (See my previous, Ed Norton And Marvel In 'Hulk'-ing Feud and Edward Norton vs Marvel, 'Hulk' Round 2.)
Here's the list of 2010-1011 releases:
2010
IRON MAN 2 (scheduled for April 30, 2010 release)
THOR (scheduled for June 4, 2010 release)
2011
THE FIRST AVENGER: CAPTAIN AMERICA (scheduled for May 6, 2011 release)
THE AVENGERS (scheduled for July 2011 release)
ANT-MAN (in development, writer/director engaged)
Carl Icahn Now Wants ALL Of Lionsgate
The Box Office gives, the Box Office takes away. I hope Marvel isn’t counting on big money from Hulk. I’ve seen a few online clips plus the trailer before Iron Man yesterday.
The CGI of Hulk is poor. It looks like a videogame figure. Bruce Banner bopping around the poorest slums in South America has the stench of the Ugly American about it.
Besides, everyone still recalls how the other Hulk movie stank. This doesn’t look like any improvement.
It’s too bad Marvel is following up the awesome Iron Man with the weak Hulk. I would have loved to buy some MVL but with Hulk coming in a few weeks I don’t think the stock is going to hold up.
i wouldn’t concentrate so much on the hulk. i think marvel has already identified when it will jump the shark with ant man in the pipeline (wtf?).
Final numbers in, overestimated a bit.
About 98M for the weekend, 102 including thursday.
Still extremely good, I can’t imagine anyone being disappointed with those numbers.
Every time I see Marvel trot out that “5,000 characters in our library” line, I want to hurl. Granted, they’ve had the occasional hit with a minor character such Blade, but get past the top 40 (half of whom are X-Men) and you’d be hard-pressed to find a character to build a movie around.
I wish the Marvel folks well, though I am not sure about The Incredible Hulk’s performance, and I’m confused about picking Ant-Man when they could do Nick Fury, Dr. Strange, or other characters.
I guess that what Marvel must do is find a balance between striking while the iron is hot, and pacing themselves to avoid over-saturation.
I hope they leave Captain A’s codpiece in the movie version.
Isn’t Ant-Man supposed to be an Edgar Wright thing? I know they said it’s not supposed to be a spoof, but I’d imagine it’s not really a mainstream action pic either. More likely sci fi/comedy… more niche.
the sequel hints dropped in Iron Man were pretty obvious, the next one should be awesome