I’m told that Oprah is talking to MTV Networks chairman/CEO Judy McGrath about running Winfrey’s new cable network for “empowerment programming” — the latest pop culture-speak for self-help guidance. Called OWN (Oprah Winfrey Network), it launches in 2010. Judy has been at MTV 27 years. Maybe it is time for a change. Then again, no one moves from aop a $7 billion-a-year media powerhouse to an entertainment start-up without a big equity position.
Will MTV Boss Go To Work For Oprah TV?
By NIKKI FINKE | Tuesday June 10, 2008 @ 4:43pm PDTTags: Agents, Art, Cable, Hollywood, iTunes, MTV, Studios, TV
This article was printed from http://www.deadline.com/2008/06/will-mtv-boss-go-to-work-for-oprah-tv/
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Yeah, you are up and running! The day just doesn’t feel normal without your blogs : )
Any news on the SAG front. Deal or No Deal? Strike or No Strike? Any insight, any gossip?
Victoria
Hmmm…
Isn’t Oprah a tad over-exposed as it is?
Her ratings are slipping, have been for a couple of years, and I’m not sure how a channel that will no doubt end up being all-Oprah-all-the time will sell when she’s literally everywhere, everyday.
Oprah is over. Oprah lost her way and believes she is the Messiah.
Her numbers have started to decline but it is only the beginning. She has betrayed her audience numerous times, lost credibility, and broke the cardinal rule of celebrity/influence – don’t abuse your influence, i.e. don’t decide political elections.
Thankfully, Americans have the good sense to not want celebrities deciding their leaders. Things can change on a dime, no matter who you are.
People are getting Oprah weary.
It’s all about the $$$$$$.
Oh God! Enough already.
Leave them alone Oprah! You have your money, go and paint yourself with Gold with it. Leave us all alone.
The last thing we need is another Harpo productions.
It’s naive to think that TV ratings are an indication of Oprah’s influence and business savvy.
The woman is a PRODUCER. The “personality” part of her empire is like a hamburger to McDonald’s — integral to the plan, but not nearly as profitable as the sodas.
Oprah is wise to slowly let go of her show and segue into a much bigger media strategy. After all, there’s only one of her, and networks (especially if they’re tech-savvy) can live forever.
Oprah’s not going ANYWHERE.
MTV is yesterday’s fish wrap. By resting on her laurels, Judy let the network become a has been. Just look at the ratings of their silly movie awards last week to see how far MTV has slipped. Its practically a relic that lost its relevancy as the barometer of pop culture a long, long time ago. Oprah, careful what you wish for. Judy is old and busted and you deserve better.
Oprah’s heart is in the right place but she’s spreading her brand out like it’s some one-dollar cigar. But then again, that’s just the opinion of this failed writer who covers that other side of the spectrum known as the ‘embarrasingly unexposed.’
Instead of letting her brand sparkle like a diamond beckoning everyone, she’s following the Stalinist propaganda model of hitting everyone over the head with the big Oprah Hammer. Forget brand dissolution. Let’s just call it a cash-grab horror show a la some gut-punch Orwellian script. That’s not to say I wouldn’t like to make love to her.
If McGrath moves there no doubt she’s getting the dough.
Let’s keep in mind that once you reach a certain positions you only fail upwards.
LEAVE OPRAH ALONE!! (SNIFFLE-SNIFFLE) LEAVE OPRAH ALONE!!
Someone should do a Leave Oprah alone video like they did the Leave Britney Alone video. That would be so funny.
“s”
ha ha, that funny.
if tv ratings are useless, then why does the biz live and die by them.
tv ratings are THE single most measure of someone’s influence and savvy.
O is for OVER. Oprah blew it.
Deal with it. Clearly you work for Harpo or CAA.
Sick of Oprah’s self-importance and hissy fits. That stunt she pulled at Hermes was an embarrassment. Her Presidential candidate is equally self-important – after one partial and unremarkable term as Senator, Obama thinks he should be Pres. What unmitigated arrogance and vanity these two have —
Kudos to Oprah for once again daring to infringe on the white male dominated world of network ownership. Empowerment programming is here to stay, dominating non-scripted reality shows (in case you have not been watching them, including those on MTV). Oprah was relevant when she pioneered in talk-show, she is relevant today, and will be relevant with her own OWN. Smart move, Judy.
Oprah does not need anyone’s blessings to expand her business dealings. Nobody is telling Steve Jobs, Bob Johnson, Bill Gates or any other billionaire to give it a rest. It is her right as a businesswoman to expand her interests in any reasonable manner she sees fit. Give it a rest? Last time I checked, her brand is doing just fine.