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I’ve learned that SAG has just hired Sitrick and Company, the big strategic communications firm, to help with media relations for its AMPTP negotiations. Whereas AFTRA has had the small strategic communications firm 42West working for it for months and months. So, depending on your POV, the screen actors guild either saved a bundle of dough or should have spent a bundle of dough much earlier. That said, both PR firms are located in Los Angeles. And, like SAG and AFTRA, they have a history with one other. 42West’s Allan Mayer worked for Sitrick and Company for 9 years, five of them as a partner. 
Sitrick’s firm has long specialized in worldwide crisis PR, but Mayer became tired of the oops-we’ve-got-to-quickly-clean-up-this-mess stuff that sends major moolah Sitrick’s way. It was an amicable parting: though Sitrick wasn’t thrilled at losing Mayer, the boss did let Allan out of his contract in October 2006. And then Mayer started the LA-based strategic communications outpost of NYC showbiz flackery 42West founded by Leslee Dart. Sitrick then went on a hiring binge, and now a lot of ex-journalists work on his showbiz-related accounts. Though Sitrick and Company has a much bigger strategic communications business, 42West is an entertainment powerhouse. This’ll be the Olympics of union PR games!
(See my two SAG/AFTRA/AMPTP articles in LA Weekly: here and here.)
Editor-in-Chief Nikki Finke - tip her here.
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Jenius-
Well boo hoo. You comments are full of just “beliefs”. Whereas mine are full of facts. You call facts arrogant and condescending? Where did I say I was better than you? I just know how money works in this town, i.e… bond issues and I have research the gains made in every sag contract. You think my name is condescending? Well maybe i should call myself JENIUS!(change one letter to play the word-but come on) now that would be a name not to be confused with someone’s “having or revealing an exaggerated sense of one’s own importance or abilities”. Isn’t that the direct definition of arrogance?
Well blog, Jenius, you say things like, ” I don’t buy for a second that it’s the best deal SAG’s ever been offered” What do you mean you don’t BUY it? Its a fact. Look it up. Do you often not BUY facts? 2 plus 2 is 4, but you don’t BUY it. That’s the height of arrogance, touting your beliefs over facts. Bush did the same thing with global warming. He didn’t buy it either. Also WMDs. “I know every report states Iraq doesn’t have them but I don’t BUY it, we’re gonna attack anyway.”
Let’s take another example from your blog and see if arrogance can be combined with hypocracy. You say, “I’m not diverting the issues with character assassination”, yet you start your blog by calling me “NotgoingtoTHINK”. Let me guess you don’t BUY that you could have said those things in the SAME blog, directly contradicting your phypocrisyoint.
Oh, and this is NOT the first deal presented. Everyone including SAG is referring to the current offer as, “Last Best Final Offer”, not First Best Final Offer.
If you can Jenius, dispute my blogs based on facts, so at least you can gain some credibility. Choosing charactor assasinations instead of doing some research is really hurting your position. What is your position by the way? Just to attack?
So why wont SAG put it to a vote? The deal points have been posted. You don’t have to be a Jenius to read them. You don’t have to be a Jenius to figure out if it’s a good deal or not. You don’t have to be a Jenius to research deal histories either.