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UPDATE: So Gerry Rich isn’t retiring from the biz and wasn’t fired. What happened is that Rich wasn’t thrilled when Josh Greenstein and Megan Colligan were upped. And when he complained to the Paramount bigwigs, they told him he could always ask to be let out of his contract. Which he did. Now the studio is denying any other moves in the department right now. Here’s what the studio said about Rich:
“Gerry Rich, the president of worldwide motion picture marketing at Paramount, is leaving the company. Rich requested to be let out of his contract and will depart the studio at the close of this month. His position will not be replaced and his duties at the studio will be assumed by Megan Colligan and Josh Greenstein, who were promoted this June to co-presidents of marketing for the Paramount Motion Picture Group. Colligan and Greenstein will report directly to Paramount Vice Chairman Rob Moore.”
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Rich is a very cool guy. I’m sure he’s on to something better.
It’s the end of the line now for Amy Powell.
“Won’t be replaced” yeah right. M will be out soon enough.
I wonder if this has anything to do with tropics lowered expectations?
Down with #47.
What Paramount needs is some young blood in their Marketing Dept.
Forget the old stand-by Presidents and EVPS, they need new people NOT from other studios. I think Josh is a maverick and has the ability to shake things up, lets hope he just doesn’t fill his department with a bunch or trailer editors who know nothing about “marketing”.. Its a different world out there on how movies get marketed.. hope they can get with the times.
Long overdue, Paramount marketing has been atrocious in recent years, Variety’s sycophantic article notwithstanding.
I agree with the comment that Paramount needs some new
younger blood– and not only in marketing but in PR too. Paramount should steal Sean Duda and his team which includes Natalie Johnson from Fox. Sean and Natalie are go-getters and are brainstorming some very cool, untraditional marketing approaches for Fox Films.
Actually, a good trailer editor knows quite a bit about marketing. To watch a good cutter and producer in action is an eye-opener. The ideas great editors/producers sometimes come up with can be impressive. Unfortunately, most lack the fervor for inter-office politics which is the norm at a studio. Josh is a smart guy and will hire from the trailer industry(if he hasn’t already). Let’s just hope he actually hires people who have experience and talent. Unlike New Line who hired editors who never edited anything besides home video TV spots and made them VPs of Theatrical Marketing. But from the studio that made THE LAST MIMZY, it isn’t completely shocking…
feels like a lot of marketing changes of late on the studio front. I’m sure Rich balked at the idea of inheriting two people that led Vantage by spending, spending, spending. Why would he want them on his turf? Why would he stay?
I don’t know if it has to do with tropics not meeting expectations. From everything I have heard it is very funny.
WHY IS MEGAN COLLIGAN BEING PROMOTED? Her ineptitude at Vantage is well-documented … she’ll be sure and do as much damage as possible.
They need to cut her loose ASAP.
And so Josh stumbles upward yet again…
I wonder how much longer before he kicks Nancy to the curb now that he hired that Ant Farm chick. Anyone?
Funny.
Tropic is fantastic, not that Josh knew what to do with it.
Rob Moore is doing the best thing with changing the marketing department status quo. Gerry Rich’s departure will open new marketing vendor relationships and fresh marketing approaches. I agree with the above post that Sean Dudas would be an amazing hire. I also think Wendy Lightbourne would be the best hire, who Moore worked closely with at Sony when he was at Revolution. She is vastly experienced and such a talented woman in what is exactly the studio needs…
“new marketing vendor relationships and fresh marketing approaches” – thats funny.
You have no idea what you are talking about, please stop.
What about the folks at searchlight? Melissa Hollaway, Angela Johnson, Russell Nelson are all stars.
Josh is a “Maverick?” Is this a joke? He’s a short, fat, backstabber who screwed over his boss and his only skill is kissing butt and spending millions of dollars hiring vendors to cut trailers for him
yes I heard Josh hired Amanda Edwards. great another producer of trailers who knows NOTHING of integrated marketing approaches.. when will someone wake up and realize that trailers do not sell movies anymore, hi impact print and online campaigns sell a movie.. trailer and tv spotsof course are important but are no longer THE only sell.
time to get with what other studios are realizing…..
Josh is a cool guy though, I’ve worked with him for a long time and never found him to be anything but creative and hardworking..
I’m sorry, but did kickstart just say print campaigns sell a movie? JESUS, what world are you living in!? Don’t waste the money … cherry-pick a handful of niche magazines and forget the major dailies, ‘lest you’d like to the 60+ crowd. Strategic online and TV are the best weapons in any marketing arsenal, period.
Wow, I can’t believe someone is actually advocating print. Wow.
High Impact Print…. there is a difference Krang..
do I need to give you a definition..
This industry needs a Reality Check. Every studio now seems to have 2 co-heads of Marketing because no one person seems to envelop what complexity marketing really brings to the consumer. Creative is a driving force and a great creative vendor can kick start that process but a head of marketing needs to be able to look at the bigger picture both domestic and internationally. Creative, Publicity, Promotions, Media, New Media, On-Line, Licensing, Merchandising, Interactive, Digital Platforms, Home Video, PPV etc. The “Comment by marketing — August 15, 2008″ I would trust the likes of Russell Schwartz – Ex-NewLine, Dawn
Taubin – Ex-Warner Brothers, Terry Press, Ex-Dreamworks, Gerry Rich Ex-Paramount to run my studio if I had one. Do not discount the EVP’s that are still looking for jobs in this crowded marketplace and put someone in place that actually understands the big picture. After all we are a 3 day shelf life and after that the film better be great. This comment is from an EVP of Marketing who actually did the work.
Josh is a lot of man in a little package.
Look, Josh may not be perfect, but at least he’s a warm, caring individual.