UPDATE: ‘Mummy 3′ Matinees Mediocre?

COMMENTS (9)

• WOW, I find it hard to believe that TDK will slip less than 35% from last weekend from your 1st posting update if it’s to remain #1 with a high 40′s take but I could be wrong seeing how this movie have exceeded all expectations even the most optimistic thus far…Let’s see how your update of Friday numbers comes in tonight.

  Comment by MK — Friday August 1, 2008 @ 12:53pm PDT  Reply to this post

• I must be missing something because I don’t understand how this is surprising news. Weekday matinees usually don’t sell well anyway, not unless it’s an “event” movie where people will take time off work to go stand in line. I would imagine that most people who want to see the Mummy will do it after they get off work and go to the evening and night shows. I suppose teenagers who are still out of school could be free to catch the matinee shows, but even they would probably prefer the later shows since Friday/Saturday are date nights. Hence the matinees shouldn’t be all that full…right?

  But yes, I don’t know what to make of The Dark Knight selling a higher percentage of tickets than The Mummy. I do still think Mummy will win the weekend, but probably not by a large margin.

  Comment by shelly — Friday August 1, 2008 @ 1:09pm PDT  Reply to this post

• Take care of that virus-thingie, Nikki. We want you in fighting form.

  Comment by jh — Friday August 1, 2008 @ 1:21pm PDT  Reply to this post

• I saw it today at the first showing (I have the day off and have seen everything else). There were about 20 people. That’s actually not all that bad considering it was 11:40 am. I think it will pull in about 42-45 million. It’s got the brand name and it’s the only thing out there for those that have already seen TDK. It will drop like a stone however after the first weekend.

  Comment by steve wright — Friday August 1, 2008 @ 1:26pm PDT  Reply to this post

• I am SO not surprised.

  Comment by Reader — Friday August 1, 2008 @ 1:30pm PDT  Reply to this post

• What are examples of recent movies that had weak matinees but had strong nights?

  Comment by Sandy — Friday August 1, 2008 @ 1:56pm PDT  Reply to this post

• the matinees look like a high forty million dollar opening which is perfectly respectable.

  Comment by you are so easily spun — Friday August 1, 2008 @ 4:59pm PDT  Reply to this post

• From all reports, Mummy 3 sounds like utter garbage on all fronts. And the screenwriters should be flogged for some of that dialogue.

  Comment by Michael Dobrofsky — Friday August 1, 2008 @ 6:56pm PDT  Reply to this post

• Oh my God. Haven’t walked out of a movie in a couple of years but this thing was such horribly coma-inducing MST3K fodder that I just had to leave. Save your money. I wouldn’t usually comment but for the love of Weinstein, save your cash.

  Comment by Josh — Friday August 1, 2008 @ 10:39pm PDT  Reply to this post