EXCLUSIVE: I’ve just been told that Emanuel “Manny” Nuñez, a motion picture tenpercenter at Creative Artists Agency who’s a pioneer in structuring deals for India-based production entities to invest in U.S. film projects, was the unsung hero of the Dreamworks/Reliance pact.
His role from start to finish (he even arranged for Reliance to approve the final press release) also highlights the increasingly vital role that a Hollywood agency’s indie division, often referred to as the “packaging” or “financing” department, plays these days. They’re not only there to help the tenpercentery’s clients get passion projects made; they increasingly serve as gateways for the ongoing influx of financiers looking to invest in movies. As a member of CAA’s 16-year-old department, Nuñez is accustomed to finding funding and distribution for individual films and even companies. But this was certainly the biggest indie deal of his career.
Months ago, when DreamWorks decided to exit owner Paramount, the company founded by Steven Spielberg, David Geffen, and Jeffrey Katzenberg was expected to pact with Universal. But that’s when Nuñez phoned up DreamWorks and said he had “someone who’s interested in putting up money. He then facilitated the meeting,” sources inform me. That “someone” turned out to be India’s Anil Ambani, chairman of Reliance Anil Dhirubhai Ambani Group and one of the world’s richest men. And the rest is, well, history. Now DreamWorks is the best funded indie with $1.2 billion. And CAA pockets what insiders tell me is $2.5 million for its part. (I’m told claims it was $17M are untrue…) Nuñez, whose role has been kept quiet, has been at CAA since 1991, before that ICM, and before that an entertainment law firm. I say it’s guaranteed he can expect a fat end-of-year bonus for 2008.
3RD UPDATE
DreamWorks Tells Owner Paramount Friday AM That Reliance Deal Signed
Then Paramount Tells Biggest Indie To Leave “Without Delay”
Two Studios Still Have 200 Active Projects
Editor-in-Chief Nikki Finke - tip her here.


That’s good news that Manny is getting recognized, because he’s one of the good guys. He really is the guy responsible for setting this up, while the other guys in the indie packaging unit were busy conning wealthy equity financiers, corrupt fund managers, Nu Image, or dentists who want to get laid, to finance the independent crap that they are forced to peddle, which intern dilutes the marketplace with junk (middle of the road dramas with really bad scripts but have stars attached) that no one will buy a ticket to see and investors eventually lose their shirts on.
Way to go Manny.
If I could read about something thing like this every week in the industry, no matter how trivial, it absolutely would make all the wankery completely tolerable.
yeah that’s great. I’m an Indian American screenwriter. I’ll be more than happy to accept donations from rich American folks eager to invest in Bollywood….. *cough*
“Wealthy equity financiers, corrupt fund managers, Nu Image, or dentists who want to get laid, to finance the independent crap that they are forced to peddle, which intern dilutes the marketplace with junk (middle of the road dramas with really bad scripts but have stars attached)”
Let’s not forget moronic foreign distributors who were willing to fork over absurd minimum guarantees for the independents to use as collateral based strictly off the perceived territorial marketing value of those attached stars. Please god can we put this business model to rest.
Matt – would you rather try to stay awake for bloated amusement park rides like Iron Man. YAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaaaaaaaaaaaawwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn! At least the indies are trying to tell a story.
Thank you.
There were enough indies trying to tell stories before they started peddling them out strictly based on foreign pre-sale money. I’ll talk bloated yet entertaining tent poles over those any day of the week and twice on Sundays.