News out of Japan is that CAA has signed an artist cooperation agreement with Japan’s largest talent agency and leading production company, Yoshimoto Kogyo.
Yoshimoto has none of the restrictions like the U.S. used to have when the Hollywood guilds prevented talent agencies from producing. But the guilds and the agencies have let their agreements lapse although there are threats from the unions to enforce the rules again. On the other hand, U.S. talent these days seem less worried about the potential for conflicts of interest and more about the lack of work. Clients may actually want agencies to package and produce. But the tenpercenteries are being careful about jumping in lest the guilds come after them.
Yoshimoto boasts 800 clients and produces upwards of 5,000 hours of terrestrial and commercial satellite programming annually, most of it satisfying Japan’s huge small-screen comedy boom. (It reps most of that country’s biggest comedy acts and developed a farm system for constantly developing new talent.) It also operates 5 legit theaters, owns TV recording studios, and does motion picture production. The 98-year-old firm has been a publicly traded company for 50 years as well as the majority shareholder (65%) in the nation’s largest domestic broadband network, Fandango, which recently went public.
It’s also the principal shareholder in one of the region’s most prominent music imprints, Rojam. And, most recently, Yoshimoto Kogyo and the Santa Monica-based Bellrock Media are producing New Media content designed for delivery via mobile and broadband platforms and invested in the recently granted mobile license “e-mobile”. All these expansions will figure prominently in Yoshimoto’s plans to further exploit its talent pool and focus on branded entertainment (whereby corporate advertising is incorporated into showbiz content). Little wonder that the company is forecast to have 19% average annual operating profit growth over the next three years.
This has the potential to become a very big deal for CAA — Yoshimoto even has a financing arm — but also one that Hollywood guilds should intently scrutinize.
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CAA is like the GOP… they don’t give a shit what others think and act with impunity because who’s going to stop them?
Anonymous,
Your ideology is showing, my young friend.
What’s so horrible about packaging anyway? My (big enough to be mentioned on Entourage) talent agency is quietly packaging as we speak. I can’t imagine any actor who wouldn’t be perfectly happy to have work handed to him/her in-house instead of having to run all over town scrounging up the next gig. It’s not like us non-celebrities are getting our quotes anymore. Sure, there’s a conflict of interest if our agent becomes our employer, but I trust my agent to get me the most he can within the deal, and I’ll take the work. Yippee ki-freakin’ yay! Bring it on.
Remember that scene in Lost in Translation where Bill Murray’s washed-up actor gets trapped into doing that incomprehensible Japanese comedy show??? Synergy!
Ummm, an agency with a production company arm?
Dear Hollywood,
The business landscape is more global than ever and company business models are being transformed, if not torn down to accomodate the changes.
This is unfortunate for the many people who rely on an organization to represent them. They have put their faith, efforts and money into institutions with an exclusive attitude. Doesn’t matter if it’s a guild, union or congress, when you benefit the few at the expense of many, sooner or later, the majority demand change.
Will we see the guilds, unions and congress make the changes that benefit everyone, or just their own club?
Time to be inclusive. We have to take care of ourselves and each other. It can be done, but the greed hogs will have to be watched carefully and kept under control.
This will mean being responsible members. You know, taking action, instead of talking about it.
How’s that SAG situation coming along? Contract by Christmas?
Like the political situation, maybe it’s time for a third guild. A super-guild that encompasses all the trades and crafts.
One that would have the clout to get the attention of the biggest moguls and companies.
It’s all about product, they don’t have any if you don’t produce it.
Enjoy the rollercoaster ride!
@ Anonymous
CAA is like the GOP… except that it’s run by a bunch of liberals.
Nice analogy.
The Guild has absolutely no authority over CAA. SAG has no agreement with them, thanks to Membership First.
What “Guild Scrutiny?”
Once again someone wants to blaim Membership First instead of the AMPTP or in this case the ATA.
This is the exact thing MF was against agents doing and which AFTRA took a $500,000 bribe from the ATA to allow them to do. Otherwise where is the outcry from AFTRA.