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NBC Universal and Google entered into a multi-year partnership in which Google will broker TV advertising on some NBC cable channels. The deal, set to go into effect in coming months, covers advertising inventory through Google TV Ads service on Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, and maybe more. Google and NBC will split the revenue and collaborate on marketing and research. The Google TV Ads service can report second-by-second TV usage data allowing more precise measurement of ad viewership. For NBC, this pact is a way to target ads at specific audiences and attract new advertisers.
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Just another reason why the Nielsen TV ratings are so 1999.
Good move for NBC/Universal. Anytime you can be in business with Google, you’re going to be ahead of the curve.
More evidence that Google will own NBC/Universal after the 2012 olympics.
Ummm…How are NBCU’s cable operators going to feel about Google? Not happy is what I am thinking. Time to comb over the contracts again!
Yes, get ready for GE to sell off Universal to Google. It was a strong rumor on Wall Street two years ago and might be a better match overall. Google would be a media powerhouse. GE has never really understood Universal or the entertainment industry as a whole. As a lot driver I went to a GE employee orientation a while back and was amazed to hear that GE calls Universal one of it’s “Plants” as in manufacturing plant. MC to Seagrams to Vivendi to GE to Google sounds like HUGE improvement to me….