I've confirmed that Seth Matlins has told CAA he'll be exiting. (Who departs an agency before bonuses are handed out?) Matlins is oft described as "Co-Head of Marketing And Entertainment" at the agency. (Though a CAA spokesman denied to me that Matlins was co-head of anything...) A brand agent, Matlins' job has been to provide corporate clients with marketing
strategies that leverage the power of entertainment to build brands and drive business results. Matlins joined CAA in 2000 when the tenpercentery created a marketing consultancy with Coke as its first client under him as team leader. Before that, Matlins founded Dirt Road Consulting, a marketing and strategic services company advising clients including both business-to business and business-to-consumer businesses in the financial services, publishing, and entertainment industries as well as New Media start-ups. Previously, Matlins served as the president of the political and entertainment-rooted nonprofit organization Rock the Vote. Matlins was responsible for establishing the strategic direction of the organization and running all aspects of its business, including operations, strategic planning, marketing, sales, and industry relations.
Senior Marketing Agent To Leave CAA
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Seth:
My advice – don’t go to WMA Consulting. It is a joke.
Oy vey! Tremendous loss. Not. These jobs are ridiculous. It is musical chairs. Everyone know the same people and there is very little to do. The job is being able to keep your job long enough and to save up while you have.
such a jerk- only in a place like that could he have survived so long.
How did CAA keep this guy? Did he pay them to have the business card? Wsa his office so far removed that no one noticed him? Steve Heyer couldn’t find anything to pay him to not do? Did he have pictures of Richard? He must’ve done it for free, and made an overhead contribution. Word on the street is that Evian wants him back to hang signage at events!!
What goes around comes around
I spoke to Seth Matlins and refused to ever take a call from him again – he was such a shmuck.