The Screen Actors Guild tonight sent this email to its members:

Dear Screen Actors Guild Member,

In an “open letter” full-page ad published today in the Los Angeles Times, eight entertainment industry CEO’s whose annual salaries and bonuses exceed the amount needed to achieve labor peace for our industry asked why SAG wants a better deal than the other Hollywood guilds.

What they conveniently left out is the fact that the deal they are offering includes rollbacks no other guilds had to accept. Those other deals also included new media loopholes that would prevent SAG actors from sharing in the studios’ success in any meaningful way when this technology inevitably explodes. To find out how our proposals are different — not better or worse — but simply different than other unions’ deals, go to http://www.sag.org/tvtheatrical-negotiations and download “Questions and Answers Regarding Negotiations” and “Fact Checking the AMPTP.”

A generation ago we cut the AMPTP slack in crafting a video deal under the assumption that it would be revisited and made fair once the technology took off. But for more than two decades the AMPTP continued to give us only a tiny sliver of the billions of dollars of windfall revenue they made selling videocassettes and DVDs.

For SAG members, the question is this: Do you trust the AMPTP?  As our colleagues at the Writers Guild of America are learning, the AMPTP has its own interpretation of the deals it makes.

SAG does not want a strike. We made the decision to seek a strike authorization only after the AMPTP continued to stonewall through negotiations and mediation.

Now, the AMPTP is attempting to use today’s economic uncertainty to intimidate us into signing away our future for decades to come. Meanwhile, they spent $100,000 on an ad!

Obviously, we have their attention. Send the AMPTP a message by approving a strike authorization to empower SAG’s national board, so the AMPTP knows that we mean business.

Editor-in-Chief Nikki Finke - tip her here.

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