Throwing $9 Million Down The Drain

COMMENTS (11)

• Nowadays, we call that “stimulus”.

  Comment by Scot Boyd — Monday February 2, 2009 @ 5:51pm PST  Reply to this post

• The problem is, people watched that commercial with the lame 2-tone color version of 3-D (which, by the way looked horrible) and I wonder how many viewers think that’s how the movie will look in theaters? That commercial probably did more harm than good. Anyone who has seen a full-color polarized-version 3-D film knows it can look amazing, but since they cant do that with television, converting it to two-tone is gonna turn more people off than on.

  Comment by Brian M — Monday February 2, 2009 @ 7:09pm PST  Reply to this post

• $9M for a trailer that actually made me want to see the movie *less*. HAHA poop jokes! COMEDY GOLD!

  Comment by Blurg — Monday February 2, 2009 @ 7:15pm PST  Reply to this post

• Since the idea was to hang on to your glasses and watch an episode in 3D of “Chuck” tonight on NBC, I bet there is a deeper deal somewhere….but it was a stupid idea..beer, chicken wings, 7 layer dip and 3D glasses…yea, there’s an idea!!

  Comment by John — Monday February 2, 2009 @ 9:35pm PST  Reply to this post

• How horribly irresponsible…

  Comment by Leland — Monday February 2, 2009 @ 9:35pm PST  Reply to this post

• I had the glasses. I thought it was pretty sweet. I’m MORE inclined to see it now… but only because I had the glasses.

  Comment by Adam — Monday February 2, 2009 @ 9:58pm PST  Reply to this post

• Quite possibly the biggest dud of a promotion in recent years. With or without glasses the trailer was a mess and that Sobe tie-in afterwards was just creepy. Who the hell approved this? The only thing going for them is that kids will drag all those parents who thought the trailer was crass and in bad taste.

  Comment by Jeffrey — Monday February 2, 2009 @ 11:28pm PST  Reply to this post

• I didn’t see any promo in the weeks prior telling me where to get any 3D glasses. No one has a disposable pair of 3D glasses just lying around the house. And since Dreamworks didn’t spend another few mil to get every home in America ready in advance (and generate significant interest to get people to bother to participate)… you bet, Nikki, $9M down the drain… plus more from people who will never go to that movie now because – holy crap – did that ad ever look freakin’ HORRIBLE in 60″ Hi-def without 3D glasses.

  Comment by Where were the glasses? — Tuesday February 3, 2009 @ 1:56am PST  Reply to this post

• That money could have been better spent paying the salaries of about 100-150 artists at Dreamworks Animation for a year. Would have stimulated the local economy and maybe produced something worthwhile. Instead Jeffrey chose to throw it away on a useless and likely harmful commercial for a film that frankly looks like crap. Great call Jeffrey, maybe that’s why the DWA stock is down almost 11 dollars from its 52 week high.

  Comment by Anno Kidd — Tuesday February 3, 2009 @ 10:06am PST  Reply to this post

• What a colossal waste of our hard earned tax dollars.
  When is enough, ENOUGH!

  Comment by Paula Justen — Thursday March 19, 2009 @ 4:20pm PDT  Reply to this post

• I thought it was beautiful. 9 million dollars is still cheaper than a Pelosi makeover would cost!!

  Comment by BlessedBee — Friday March 20, 2009 @ 9:00am PDT  Reply to this post