WANNA SEE IT AGAIN? Why ‘G.I. Joe’ Isn’t Online With NBC Super Bowl Ads

COMMENTS (19)

• Looks awful. So did Transformers, two traliers that didn’t seem ready. Who is in charge of marketing over there. Ugghh, and I had such high hopes.

  Comment by Oh my Gawd — Sunday February 1, 2009 @ 9:24pm PST  Reply to this post

• It might “look awful” as one poster said, but the 200 strong crowd of non-industry types that I watched the game with went wild when that trailer was over. And, perhaps unfortunately from your perspective, that means asses in seats, which is what keeps us working.

  Comment by Mojo — Sunday February 1, 2009 @ 10:04pm PST  Reply to this post

• I just want to see a good movie.

  Comment by Anonymous — Sunday February 1, 2009 @ 11:05pm PST  Reply to this post

• That looked pretty damn cool, Transformers was brainless cool fun, hope this is more of the same

  Comment by a DGA member — Monday February 2, 2009 @ 12:25am PST  Reply to this post

• I’m not employed by the movie industry and hope never to be. Speaking as a man who had 50 million GI Joe wars as a little boy that movie looks *amazing*! It looks like fun and that’s the only think I want!

  Comment by Kenny — Monday February 2, 2009 @ 4:21am PST  Reply to this post

• It doesn’t look awful. It doesn’t have to be a staggering work of genius like Dark Knight to be a good film.

  Kinda looks like what Squaresoft should have done with the Final Fantasy. Make it a bad ass live action movie.

  Comment by Leland — Monday February 2, 2009 @ 8:57am PST  Reply to this post

• Oh my Gawd: Don’t be a bitch. That trailer looks awesome. Even if the movie is only as good as Transformers, the Snake Eyes vs. Storm Shadow battle is enough for to justify my admission price.

  Comment by supermattzor — Monday February 2, 2009 @ 9:15am PST  Reply to this post

• That was a trailer for “GI Joe?” I thought it was for “Hitman 2.”

  Comment by craplover — Monday February 2, 2009 @ 9:44am PST  Reply to this post

• Over bombardment of effects, loud music, a script taken off the back of a cereal box and impossible green screen stunt work. It will make some cash but only from those who haven’t overloaded on this type of muck.

  Comment by Bryan — Monday February 2, 2009 @ 10:53am PST  Reply to this post

• GI Joe is garbage. It’s propaganda at its most insidious. And don’t tell me it’s just a toy. It’s a recruitment brainwashing for the yuppie American male to pretend his balls are clanging all over the world. I can already see the sequel: “GI Joe II: Snake Eyes Brings Teheran To Its Raghead Knees!” Disgusting. Anyway, the 21st Century Soldiers toy line kicked Joe’s ass.

  BTW Nikki: you got some kind of financial arrangement with NBC.com? I’ll bet Alec Baldwin makes more residuals off that commercial than he will off his shows!

  Comment by General Patton — Monday February 2, 2009 @ 12:30pm PST  Reply to this post

• The people who don’t like that trailer should immediately move to one of two places: Austin or NYC. Because you obviously don’t get the fact that we live and work in Hollywood. That trailer kills. If you’re under 35 with a set of testicles you’ll probably see this movie…not every movies must ‘challenge’ the viewer. Or even provide a thought provoking narrative. Some movies are pure escapism. A place to go and sit and not think about the world crumbling around you. THIS is THAT kind of movie.

  Comment by All Hat No Cattle — Monday February 2, 2009 @ 1:18pm PST  Reply to this post

• “GI Joe” was the only trailer that looked good to me. The superhero stuff in running thin but for any kid that had a “Joe” collection this is a must see.

  Someone is gonna take a bath as the auds get tired of everybody having superpowers (“Push” and “Witch Mountain????”)

  I hope it isn’t this movie.

  YO JOE!

  Comment by CinefileX — Monday February 2, 2009 @ 3:02pm PST  Reply to this post

• I must agree, that shit looks good.

  Here’s the rub, though: The Rise of Cobra? Couldn’t they even let me watch the first movie all the way through once before rubbing my nose in the fact that there’ll be a much less satisfying sequel that ties up all the threads they’re too lazy to dispose with in the first place?

  I know, I know, I know, I spew my dope-smoking pinko “Can’t we all get along” bullshit around this website all the time, but come on, do they have to put the screws on the audience half a year before the movie comes out? You’ll get my money, for fuck’s sake! Allow me a little bit of joy!

  Comment by Rabble, Rabble. — Monday February 2, 2009 @ 3:29pm PST  Reply to this post

• Huh? I definitely remember seeing this trailer in the 3rd or 4th quarter of the game. I didn’t watch the first half or the pre-game at all.

  Comment by What? — Monday February 2, 2009 @ 7:08pm PST  Reply to this post

• SNAKE EYES!!!

  that is all.

  Comment by repo man — Tuesday February 3, 2009 @ 8:21am PST  Reply to this post

• You’re right, every protagonist should be from the Marshall Islands, and conduct all “hero workings” in international waters just in case the notion of “an American hero” creeps into a children’s show. God forbid someone grows up liking their country or wanting to be a soldier.

  Comment by General Patton is an idiot — Tuesday February 3, 2009 @ 9:55am PST  Reply to this post

• This movie looks like a blast – a fun popcorn movie that will likely make bajillions!

  Comment by Leone — Thursday February 26, 2009 @ 3:20pm PST  Reply to this post

• “GI Joe” and “Transformers 2″ will be huge. Men will go for Megan Fox, women will go for buff, ripped marines in very tight T shirts, couples, kids, teens. Enormous. Massive openings. Long lines. Toys up the ass and DVD and Bluray sales forever. Who cares if they even bothered to write a script? As a WGA member, I weep for the loss of quality scripts being produced (blockbusters used to be literate. The script for “Die Hard” fairly sparkles compared to today’s “Blockbusters”) but as a producer I find myself screaming “bigger, louder, longer!” Warm up my seat in hell for that.

  Comment by anotherwgamember — Sunday March 1, 2009 @ 6:49pm PST  Reply to this post

• I cannot begin to tell you how much this picture scares me. Another crash-bang-slug fest chock full of special effects wizardry…. with a plot and characters that you can write twice over on a slip from a fortune cookie.
  “Trash-formers” is going to look like a remake of “Ghandi” next to this waste of reels. Honestly, I believe there was more character and plot development in the animated versions of both of these.
  What is it with these producers who have a wad of money, and then can’t find enough creative talent to replace a pimento? The trailer is awful because they have nothing better to show you.It will be popular, but so was feeding people to the lions in anchent Rome. Popularity doesn’t mean it’s good or right.
  We made lots of “B” movies in The Hollywood I grew up in and worked in, and some were worse than “B” grade. The difference was and still ought to be that back then we had people who were not afraid to say when something stinks and needs to be made better. These days, that instinct is gone. They can feed an audience complete trash that never would have made it past a reader, and put it on screen because it has a tie-in.
  Let me ask these wiz-bang money guys something. Have you forgotten that a *good* picture makes MORE MONEY than a poor one? But I guess that doesn’t matter anymore. Studios can just punk out their audiences with trash any old time, and not pay anything for it, Right?

  Comment by Roci — Tuesday March 24, 2009 @ 3:46pm PDT  Reply to this post