SUNDAY AM: Feel that heat? It's another hot weekend at the box office, +40% over last year for $140 million in overall grosses. And it's mostly due to the blistering North American performance of 3-D blockbuster Monsters vs Aliens. Despite so-so elite reviews, the pic totalled $58.2M this weekend, performing almost as huge as producer DreamWorks dared to hope, but better than distributor Paramount thought possible. (See below) It was the biggest pic of the year so far, and blasted through the record for a 3-D opening (held by Spy Kids 3-D) and RealD estimated it contributed $25M of the gross. Also, 9% of the box office came from 143 IMAX screens. Monsters vs Aliens debuted to $16.8 million Friday and then soared to $24.3 million Saturday and an estimated $17 million Sunday thanks to crowded kiddie matinees in the widest release yet of a 3-D title -- 4,104 theaters, including 1,550 3-D venues which had $3 to $4 premiums. This was almost the biggest non-sequel toon opening for DWA, behind 2008 summer hit Kung Fu Panda, but also one of the top non-sequel animation openings of all time. So 3-D is paying off for DWA chief Jeffrey Katzenberg (who's constantly preaching about the technology's superiority after pledging to make all future toons in 3-D).
As for Lionsgate's The Haunting in Connecticut, it's overperforming. The horror flicks' late shows really picked up Friday night with $9.5 million Friday and $8.7 million Saturday and an estimated $4.7 million Sunday for a $23M debut weekend and 2nd place. As expected, the Fox-distributed WWE's 12 Rounds starring John Cena was knocked out with a pathetic $5.3M opening weekend and #7. There also were strong holdovers:
1. Monsters vs Aliens (DWA/Par) OPENER, [4,104], Wkd $58.2M
2. Haunting in Connecticut (LG) OPENER [2,732], Wkd $23M
3. Knowing (Summit) Week 2 [3,337], Wkd $14.7M (-40%), Cume $46.2M
4. I Love You Man (Par) Week 2, [2,717], Wkd $12.6M, Cume $37M
5. Duplicity (Uni) Week 2, [2,579], Wkd $7.5M, Cume $25.6M
6. Witch Mountain (Dis) Week 3, [3,268], Wkd $5.6M, Cume $53.2M
7. 12 Rounds (WWE/Fox) OPENER, [2,331], Wkd $5.3M
8. Watchmen (WB) Week 4, [2,010], Wkd $2.7M, Cume $103.2M
9. Taken (Fox) Week 9, [1,961], Wkd $2.7M, Cume $137M
10. Last House (Rogue/Uni) Week 3 [2,251], Wkd $2.6M, Cume $28.4M
FRIDAY AM: This is certainly a rarity in the run-up to movie openings recently -- a Hollywood studio that's trying to raise expectations for how its film will perform. I'm told that distributor Paramount behind-the-scenes is trying to lower producer DreamWorks Animations' forecast that its Monsters vs Aliens will do $60 million at this box office ... Read More »