Kudos to NBC Universal for not trying to claim that the research summary I reported for the network’s rough-cut pilot of its forthcoming sitcom Parks and Recreation was fake. Instead, Ben Silverman defended the mockumentary which stars Amy Poehler and comes from The Office‘s Greg Daniels and Mike Schur, and premieres on April 9th. “All of the research we do around initial rough cuts is negative,” Silverman said to EW. “If you had seen the initial research on all of ours and our competitors’ successful shows, it tends to be like that.” Ben is absolutely correct: poor test scores like this are quite common. Because most of the stuff in network primetime is crap, and most of the testing takes place in loser venues like Las Vegas. And yet the idiot network execs keep using the research to torture every show’s writers, producers and showrunners. Especially at NBC. Go figure.
Editor-in-Chief Nikki Finke - tip her here.