Universal isn’t even breaking a sweat. “People don’t get the process,” one exec told me. “The film isn’t even rated yet.” So I can’t believe some bloggers think it’s a big deal that Sacha Baron Cohen’s Bruno has received a possible NC-17 rating on its first submission to the MPAA. Because it happens all the time. Just ask Kevin Smith, whose Zack and Miri Make A Porno received a possible NC-17 rating until the helmer made changes and the MPAA appeals board reviewed the film a second time and gave it an official R. This was the 3rd time that Smith won an appeal with the MPAA (Clerks and Jersey Girl came first). Jeez, some people need to get a clue about the biz.
Editor-in-Chief Nikki Finke - tip her here.


marketing, anyone? …the only thing the MPAA’s good for.
Like Tom Green and Johnny Knoxville, Sacha Baron Cohen is a prostitute, a low-down attention whore. I seriously hope this gets crushed at the box office. Wouldn’t hold my breath though.
Universal clearly leaked this to start the fires of a controversy. You know the drill Nikki.
Cohen’s “schtick” is getting old, quick. Bye bye now.
Haters Untie! Wait… what??!?>\
His films COST NOTHING and will KILL at the Box Office. Doesn’t matter what his rating is. An NC-17 only makes me MORE interested. If I was a kid, I would buy a ticket for WITCHBACK and sneak into BRUNO. Believe it.
Nikki, you’re such a bitch.
Please never change.
This film will recreate what Borat did. There will be amazing buzz. Everyone will tell each other how funny they’ve heard the film is.
However when they actually go and see the film it’s just OK.
I can’t help but feel that people (ie middle America) will pay good money all day long to laugh at foreigners.
But paying to see drunken frat boys being conned into kissing each other?
Not so much.
I saw a screening of this film. This film is so wild and crazy, it will kill in the box office and cause a huge stir in every circle. He is a funny guy with balls of steel. Good for him, it’s been awhile since I have laughed so hard.
Sounds to me like a certain blogger needs to see ‘This Film Is Not Yet Rated’. I got my copy on DVD at Target when it came out ages ago (I think it cost the princely sum of $20) and hell no I’m not that connected in the business (though I trade the occasional friendly email with Kirby Dick from time to time, I like his documentaries a lot).
I just thought that after ‘Not Yet Rated’ pretty much everyone in the business would know that lots of films get NC-17 ratings on the first review.
fanboys are mad because they desire the nc-17 rating… they don’t want a watered down R-rated version.
Sacha Baron Cohen is a pompous fraud. He only goes after easy targets (rednecks, evangelicals, “everyday” guys), the types of people that smug elitists love to see humiliated.
In fact, Cohen sure can dish it out, but he can’t take it as when he once assaulted NY Daily News photographer Richard Corkery.
http://www.nydailynews.com/archives/news/2005/07/15/2005-07-15_ali_g_attacks__brit_comedian.html
Alas, he’s a deified figure among those millions who deem themselved intellectually superior to the hoi polloi, so the flick will likely be a hit.
Sooooooo we hate SBC now?
Kevin Smith knows how to play the system. It’s a negotiation. He goes in with a cut he knows will get an NC-17. Makes minor cuts that don’t really change anything, and the MPAA review board gives him an R for pretending to do their bidding.
2 notes
A: Smith has had more than 3 issues with the MPAA Chasing Amy got an NC-17 too methinks.
B: Cohen is not a low cost guy anymore. Bruno cost 60 million.
Whatever the ultimate rating, Sacha’s “movie” is only a “movie” by virtue of being shown in movie theaters, and people paying (WTF?) to see it. What he really is, is an Ashton Kutcher TV show with bad language, a cheesy moustache and a monobrow. I don’t know how Isla can stand it.
At least Kevin Smith makes movies with, you know, a story… and, like, a plot.
And months from now (for Christmas? Yay!), I’m sure the new Borat DVD will just fly off the retailers’ shelves so the public can add it to their classic comedy ‘collections’ (alongside “Paul Blart, Mall Cop”).
What a joke. And not the “ha-ha” kind.