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Or maybe the bratty kid in back kicking your armrest. Hollywood Theater One of Two Worldwide is debuting its Motion Systems' enhanced movie theater seat technology this month. D-BOX Technologies chos two U.S. movie theaters – Mann’s Chinese 6 in Los Angeles and UltraStar Cinemas in Arizona. "Unlike theme park rides, D-BOX offers theatergoers an unparalleled realistic experience where they are immersed in the film, experiencing every jolt, wave, breeze and explosion," the company claims.
Comments On Deadline Hollywood are monitored. So don't go off topic, don't impersonate anyone, don't get your facts wrong, and don't bore me.
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William Castle’s dream is alive anew!
Personally, I’m able to immerse myself in a film without any bells and whistles…provided it’s a good film, that is.
Sensurround’s back!
Might as well, with 3-D making such a sustained, strong comeback.
As if my senses are battered enough after watching film like iron man and dark knight, now they’re wanting to subject the viewer to physical pain as well? No thanks!
Star Trek the Experience in Vegas had something similar to this in the Borg 4-D “ride”. Basically you got blasted with air jets and had “probes” poke you in the back through the chair during specific moments of the show, as though you were being assimilated. It was a cool concept but after years of Trekkie asses in those seats they got a bit worn down and didn’t really impress anymore.
But movie theatres need to do something to keep themselves relevent. With the cost of a relatively decent home theatre setup getting lower and lower the theatres need an extra edge to justify the high cost of a movie ticket.
DBox seats move up and down two inches. Each chair has a switch for off/medium/full, so you needn’t subject yourself to the motion if you don’t want to.
I’ve been to a demo of the chairs, they really are quite mild compared to any theme-park ride. Of the test sequences the most compelling was the raft ride in Cast Away.
Sure you can turn it off, but what if the tall guy seating in front of you is now moving like crazy? How you suppose to enjoy the movie then? This is incredibly stupid.
Now if they will only bring back “Glorious Smell-O-Vision”, my life will be complete.
With the cost of a relatively decent home theatre setup getting lower and lower the theatres need an extra edge to justify the high cost of a movie ticket.
Any innovation is welcome, but it probably won’t be successful unless the process is applicable to a wide range of film genres… Why should a house spend a few hundred a seat so that 2 action films a year can be presented in it? 5.1 digital sound didn’t really become de rigeur until the studios started releasing rom-coms using it.
The number one thing theaters can do to stay relevant is to maintain their reputation as the best place to have a low-cost carefree night out. The best home theater on earth can’t give you a night out, and these “audience annoyance” technologies IMHO tend to detract from the casual, low-impact aspect of watching a movie. “Going on a ride” appeals to a very different demo than “going to see a movie,” and the whole experience has to be re-thought. Not that it doesn’t work in some venues, but tech like this really takes away the generalist (which is to say, NOT 18-35 male) appeal, I think.
I can’t wait to see “Doubt” or “Pride and Prejudice” in one of these chairs…
Well, here we are in Brave New World where people attend the Feelies. Please God don’t let them remake “Deliverance” in this process.
That anybody can make a comment to this without laughing their ass off is astonishing to me.
The photo itself is, however, the best remark of them all to this particular piece of embarrassing/lame “thing.”
Why don’t they focus on the things that actually DO kill your immersion experience, like shutting up those super brats who apparently no one is allowed to talk sternly to, or ejecting this new generation of idiocracy adults who won’t stop chatting during the movie.
Now add those ridiculous chairs, and imagine what the atmosphere will be like in theaters. Somehow, “immersion” really isn’t the word that comes to mind.
Anyone here old enough to remember Disney and McDonnell/Douglas “Mission to Mars?” besides me?
When it “launched” the bottoms would literally fall out of the seats, like a flushing toilet. I was 10 years old at the time and nearly jumped out of the chair. It really felt like I fell in with the lid up!
Hopefully, that’s not the experience these guys are planning!
All of you guys… (and Gals) are a bunch of negative fucks!…………. Give it a rest.
I demoed this system, it’s really pretty amazing. It’s not general jolts and shocks, it’s “choreographed”. It was my assumption it was only for home theaters though.
What happens if someone has to get up to go to the bathroom?
Maybe after they get the bugs worked and they are installed nation wide… SAG will just be sending out
the strike vote ballots
To Mysterious Stranger – look up the first name in the comments: “William Castle” or “The Tingler” and you’ll realize everything old is new again…
Kudos to Buddy Bing for the Deliverance comment.
Advances in technology can’t make a bad movie watchable. Just ask the Jonas brothers.
Most gimmicks are a distraction. However, if they wire the chair to emit a shock to a person every time their phone rings or they make a comment, I will look forward to this feature coming to a theater near me.
I lived through Sensurround in the 70s: MIDWAY, ROLLERCOASTER, EARTHQUAKE and even BATTLESTAR GALACTICA – it was a lot of fun!
Bring it back!
This is clearly dumb, but shows you the state of the biz. Trying to get butts in the seats any way they can.
I’ll be at home, watching DVDs.
Once upon a time, it was good filmmaking and story writing that kept you riveted in your seat. Now they want to do all the thinking and feeling for you…
Well, all I want is for a young Bruce Campbell to jump out of the screen and into the seat next to me for the next Evil Dead movie cracking pop-culture one-liners! Can you do that Hollywood?
This is great! Develop a theater experience that will be interactive and exciting. We need a test theater in Canada to grow more interest.
The only comments I can make is if you are in the area do yourself a favor and go enjoy a movie with D-BOX. This was and still is THE best addition to my Home Theatre. Forget 7.1 surround sound, the 2:3:5 screen and the anamorphic lens, mind you that I wouldn’t trade anything, but this is it. Until you experience it, you cannot understand what it actually adds to the movie. Oh! and yes it can turn a bad movie into a good one.