Here's more evidence that it's New Media now and not later. Today, 3 Time Warner companies -- Turner Broadcasting System, Warner Bros Entertainment, and HBO -- announced a "strategic alliance to foster collaboration on the development of next generation video and rich media experiences". As part of the alliance, "these companies will also collaborate to accelerate the development of digital rights management for the Web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content. The companies intend to utilize Adobe Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros Entertainment content across multiple distribution platforms". What a joke if anybody waits 3 years for Big Media to get its New Media act together.