SUNDAY AM: Feel that heat? It’s another hot weekend at the box office, +40% over last year for $140 million in overall grosses. And it’s mostly due to the blistering North American performance of 3-D blockbuster Monsters vs Aliens. Despite so-so elite reviews, the pic totalled $58.2M this weekend, performing almost as huge as producer DreamWorks dared to hope, but better than distributor Paramount thought possible. (See below) It was the biggest pic of the year so far, and blasted through the record for a 3-D opening (held by Spy Kids 3-D) and RealD estimated it contributed $25M of the gross. Also, 9% of the box office came from 143 IMAX screens. Monsters vs Aliens debuted to $16.8 million Friday and then soared to $24.3 million Saturday and an estimated $17 million Sunday thanks to crowded kiddie matinees in the widest release yet of a 3-D title – 4,104 theaters, including 1,550 3-D venues which had $3 to $4 premiums. This was almost the biggest non-sequel toon opening for DWA, behind 2008 summer hit Kung Fu Panda, but also one of the top non-sequel animation openings of all time. So 3-D is paying off for DWA chief Jeffrey Katzenberg (who’s constantly preaching about the technology’s superiority after pledging to make all future toons in 3-D).
As for Lionsgate’s The Haunting in Connecticut, it’s overperforming. The horror flicks’ late shows really picked up Friday night with $9.5 million Friday and $8.7 million Saturday and an estimated $4.7 million Sunday for a $23M debut weekend and 2nd place. As expected, the Fox-distributed WWE’s 12 Rounds starring John Cena was knocked out with a pathetic $5.3M opening weekend and #7. There also were strong holdovers:
1. Monsters vs Aliens (DWA/Par) OPENER, [4,104], Wkd $58.2M
2. Haunting in Connecticut (LG) OPENER [2,732], Wkd $23M
3. Knowing (Summit) Week 2 [3,337], Wkd $14.7M (-40%), Cume $46.2M
4. I Love You Man (Par) Week 2, [2,717], Wkd $12.6M, Cume $37M
5. Duplicity (Uni) Week 2, [2,579], Wkd $7.5M, Cume $25.6M
6. Witch Mountain (Dis) Week 3, [3,268], Wkd $5.6M, Cume $53.2M
7. 12 Rounds (WWE/Fox) OPENER, [2,331], Wkd $5.3M
8. Watchmen (WB) Week 4, [2,010], Wkd $2.7M, Cume $103.2M
9. Taken (Fox) Week 9, [1,961], Wkd $2.7M, Cume $137M
10. Last House (Rogue/Uni) Week 3 [2,251], Wkd $2.6M, Cume $28.4M
FRIDAY AM: This is certainly a rarity in the run-up to movie openings recently – a Hollywood studio that’s trying to raise expectations for how its film will perform. I’m told that distributor Paramount behind-the-scenes is trying to lower producer DreamWorks Animations’ forecast that its Monsters vs Aliens will do $60 million at this box office this weekend. (“You have no idea how many conversations we’ve had with them about how aggressive they are,” one Paramount exec told me.) The distributor thinks a more realistic number is around $50 million. It’s got the widest opening yet for a 3-D title. But even so, DWA’s Jeffrey Katzenberg and company still thought there’d be more 3-D screens up and running by now. But the economic crisis put a big dent in the theater chain and studio plans.
Also, it’s not summer. Kung Fu Panda set a non-sequel DWA record of $60M by opening in June. And with Jack Black starring, it played more like a non-family film. But Monsters vs Aliens doesn’t have a big celebrity draw beyond Reese Witherspoon (and her girl power is wobbly…) So most kids will be in school Friday instead of sitting in matinees. And Spring Break isn’t a factor because Easter is April 12th. So it’s $50M, not $60M — got it? UPDATE: Now rival studios are saying it’ll be $60M.
I haven’t seen a single TV ad for Lionsgate’s The Haunting In Connecticut, even though I do sneak peeks at Gossip Girl whose young female viewers are the target audience for these fright films. But I’m told Lionsgate was aggressive buying time during March Madness basketball. In any case, they must be out there because the horror pic is tracking better than last week’s Last House On The Left. Then again, Haunting is PG-13, and Last House was R-rated. Expect around $19M from 2,732 plays. And even my box office gurus were barely aware of the WWE/Fox’s 12 Rounds. Fox thinks it makes $7M-$8M from 2,331 theaters. Sorry, but John Cena ain’t no Rock/Dwayne Johnson.
The Top 5 should be:
1. Monsters vs Aliens (Dreamworks Animation/Paramount)
2. Haunting In Connecticut (lionsgate)
3. Knowing (Summit Entertainment)
4. I Love You, Man (DreamWorks/Paramount)
5. 12 Rounds (WWE/Fox)
Not only does Hollywood think Universal’s Duplicity will fall to 6th place, but Julia Roberts’ appeal has evaporated overseas where the pic is doing poorly, too.
For more estimates listed by title, see box office results here...Editor-in-Chief Nikki Finke - tip her here.


The NY Times seemed to like it, sorta. It really does not look funny to me. I’ll guess, 45. 43 million. It could go higher with the extra 3-D charge. But I really didn’t realize it was a 3-D pic until I read this article. People may think that unless they go to a 3-D theatre, they shouldn’t see it. That could bring the total down somewhat. Whatever. I’m rather tired of movies with that Seth Rogan guy. Are there any other actors out there? And can we please do something with our oscar winning actresses other than cartoons and comics?
What?!? You mean “The Haunting in Connecticut” won’t finish in first? I thought the previews showing that giant turd coming out that dude’s mouth would’ve vaulted every loser teenage boy to the theaters this weekend. Oh, I still hope it does well enough to warrant more production of PG-13 horror flicks.
Spring break is actually on for a lot of kids next week–it’s not always the week preceding easter as commonly thought.
50-60–either number is huge, actually and if it falls between these goal posts I would think they’d be thrilled.
Nikki – I guess you don’t watch NCAA basketball – they’ve been running commercials for this film non-stop for the past week!
Nikki-
I guess you have not been watching the NCAA tournament or ESPN. Lionsgate has been VERY agressive with commercials during the tourney on CBS, seemingly showing a commercial for The Haunting of Connecticut every break! Also, it’s been all over Sportscents on ESPN.
Solid campaign, and i’m sure it will do very well.
I am in the wheelhouse for this movie (mid-20s) but i hate these crappy horror movies…they are all so bad!
I don’t see ’12 Rounds’ getting past the $5M mark
12 Rounds will bomb for sure….Nikki is giving it way too much credit.
I’m somewhere between Big John’s and Nikki’s predictions for ’12 Rounds’. WWE has a huge, loyal audience that they know how to move, but the marketing for this one has seemed non-existent. ‘Haunting’ on the other hand… I cannot escape their ads. Everywhere.
Renny Harlin is still alive?
‘Haunting’ has been pumped hard on Twitter. Smart strategy to
reach kids and it’s free. As for ‘Duplicity’, the dialog is awful, very
very stock and wooden, Julia deserves better D-execs
Well, finally the pressure is off Julia and she can do more interesting films, even smaller films, when and if she wants to. That pressure of everyone breathless panting will she or won’t she has to be just silly. She’s had a very, very long run at the top, will remail somewhere near there always but won’t have to be the standard bearer anymore. Bravo to her.
Perhaps “Duplicity” isn’t doing as hoped because Clive Owen dragged her down, or the script, or the director, or any number of intangibles that play into box office success. Maybe people are fed up with the topic of corporate shenanigans. To simply write off Julia Roberts on this one film plays into the narrow sexist trap. The screeching headlines have been that Roberts hit 40 and is finished which is absurd. The media always has to manufacture artificial landmarks and headlines. The collective energy seemed to be rooting for her to fail. Men are gifted with a wide leeway for repeat box office failures until one comes up a hit.
Sucks for Julia but she was good in stuff like charlie Wilson’s War and Closer…she should stick to smaller films. She’s not worth 15-20 million anymore. Angelina, Cameron and Reese have replaced her, even Meryl Streep belongs in that group.
I have seen some TV ads for Connecticut; also I saw a lot of ads watching shows online.
Still, I doubt it’ll do well, just throwing out what I’ve observed in my own viewing time.
This is sad for Julia but good for Tony Gilroy who is a collossal PRICK!
Haunting looks horrible in every way possible. Don’t know marketing budget, but looks like LG spent a few dollars too much. 12 Rounds appears to be at least palatable compared to other stuff from WWE. Trailer and commercials look decent.
Goodness, ABC Family never shuts up about “Haunting.” All they ever play is that darned commercial.
Have to agree with Nonsense about all the talk about Julia Roberts being over because she’s (gasp) 41. How about Steve Carell, Will Ferrell, Jason Bateman, Adam Sandler, Ben Stiller, Johnny Depp, Robert Downey Jr., George Clooney, Brad Pitt and Will Smith who are all at least 40 and Paul Rudd, who supposedly showed her how the young folks do it, turns 40 next week.
Plus, Duplicity was universally reviewed as being too complicated, and opened on less screens.
You know what it is concerning Julia Roberts. Audiences see her as the same person over and over again. She needs to do roles where her persona takes a back seat and disappear into the character of whoever she plays. She’s done the same shit and people are tired.Now’s her chance to start her second act and become a full fledge character actor.
And this isn’t only limited to Julia. Nic Cage is about to experience a downturn as well. Every major star will unless they venture out of their safety zone and bring something new to the table.
I think Duplicity will hold stronger than you think Nikki.
It’s not Nic Cage’s fault KNOWING sucks. It’s bad script, bad script and bad script along with a few other problems. Nic needs to go back home to the Coen’s for a little fun.
Renee everyone you mentioned is a man, and men 40 and over do better than women of the same age. That is history and may change but it won’t with Julia Roberts.
I’m expecting Monsters to do better than $50m, somewhere between 55 and 60, because of parents needing a break from the stress of this economy and job losses in their own personal lives.
Don’t be surprised if Witch Mountain still comes in 5th or better.
Alboone hit the nail on the head…How many times can we see Julia play Julia? It’s been nearly two decade now, try doing more “Charlie Wilson Wars” and less “My Best Friends Weddings”.
And to “Anonymous”, Nicholas Cage acting was bad as always, so he has something in common with the script.Like Julia, Cage has been playing himself for nearly two decades.Unlike Julia, Cage stars in movie after movie after movie, making the whole one facial expression clueless looking routine more tiresome. Sometimes it works, Matchstick man, other times it doesn’t,Lord Of War, The Weatherman,Bangkok Dangerous,Next,etc,etc,etc..
I’m sorry, but what kind of idiot thinks Julia Roberts has appeal. She hasn’t had a hit movie in ages that she carried. If you’d get out of Hollywood once in a while and actually talk to the audience you’d know that Roberts hasn’t been a draw in years.