Reps for both agencies meet again this afternoon for a pivotal confab.
From what I’m told, the merger hangs on not just WMA CEO Jim Wiatt behaving but on the numbers disclosed. Do they make sense? Do the rewards outweigh the risks? Is more financial information needed? Is enough being provided?
UPDATE: Endeavor just signed its 3rd WMA client this month — director Rod Lurie. I can’t fathom why any agency would be interested in this nasty piece of work who has hopscotched from APA, to WMA, to now ETA. My theory is that Endeavor now is just taunting Morris.
Editor-in-Chief Nikki Finke - tip her here.