Every year about this time, rabid fans of shows perceived to be on the bubble launch campaigns to convince networks to renew their favorite series. So Chuck fans on Monday plan to show NBC execs their loyalty by spiking sandwich sales en masse at Subway stores and sending Nerds candies. It didn’t work for Moonlight at CBS but did for Jericho. This time, I can tell you the Chuck campaign is having an effect on the NBC suits. “It’s a good show, a solid show, and it’s in contention to come back,” an insider tells me. “I’m betting it’ll end up back. But that decision hasn’t been made yet.” Interestingly, it’s not just fanboys trying to keep the Josh Schwartz show on the air, it’s also mainstream TV critics and reporters. The New York Times, Chicago Tribune, and Entertainment Weekly have all weighed i positively. Television Without Pity listed 8 reasons to save the series. Me? I haven’t even watched 3 minutes of it.
Editor-in-Chief Nikki Finke - tip her here.


It’s a fun show. Kind of a guilty pleasure. It’s the kind of show I loved as a teenager, and the cast and pulpy-fun of it raises it to extreme watchability.
Here’s to hoping it gets a third season!
It is truly a great and unique show. The storyline is fantastic and the entire cast, especially the three leads, are all very talented and really seem to care about their show and the fans. Zac Levi was seen making Subway sandwiches for around 400 fans at the Starfury Convention in the UK. It deserves to come back! So here’s hoping.
I’ve never watched it either so maybe that’s why I don’t know, but can someone tell me why Subway sandwiches and Nerds?
subway because subway sponsers chuck and is in the show from time to time and nerds because chuck works for the nerd herd
I hope they bring it back. It really is a fun show. My BF hates everything and he loves it.
It’s a great show, Nikki, but as you so often say, you don’t do geek so I don’t think it would be up your alley (the show is a mix of spy genre spoof and nerd references).
The most fun/action show on TV today. Good characters with a combination of Dilbert office humor, Alias, and
Spy Kids sci-fi story. It deserves more of your time. And another season of course.
Best,
Ty
Yay! Some love for Chuck. NBC’s best show I think…. that and 30 Rock. Fingers crossed NBC reads this.
I’ll be buying and filling out a comment card Monday. Chuck’s my favorite show on TV–consistently funny, charming, and just thoroughly entertaining. Fingers crossed that it gets picked up–TV would be a sadder place without it.
The idea to patronize one of the show’s sponsors en masse is a very smart. Mailing in Nerds candies, not so much.
I give the fans credit for taking initiative, but Chuck isn’t a good show, and there is a reason it is solidly behind CBS, Fox, and ABC during its time slot.
I will be very surprised if it comes back, and if it does, just another example of how silly NBC has become.
Is there any example ever, of a 4th place show growing its audience significantly after two seasons?
We’ll get to see in these comments whether the “Chuck” fans are as insane as the “Moonlight” fans are. I doubt it, but I expect a lot of nonsensical comments from unbalanced people’s “original research” of ratings information.
And, of course, the eventual person who will claim to have an “inside source.”
Well, I actually have a REAL inside source. My inside source is a leprechaun that crunches Nielsen numbers for all of the networks programing heads when he’s not sitting on a pot of gold or dancing a merry jig on a rainbow, and he says that everyone else’s inside source is full of sh!t.
Please watch Chuck’s season finale.? promise you love it
Get Chuck out of the Monday time slot and watch how it grows. It’s one of the few shows out there that appeals to the entire family. It doesn’t take itself seriously and it knows how to make a fun hour of television. NBC doesn’t have much, and this show is loved by most critics. NBC can use as many of those shows as possible.
Oh, and Seinfeld and Cheers are examples of shows that increased viewership after they initially aired.
“Me? I haven’t even watched 3 minutes of it.”
Maybe you should give it a shot then.
Chuck is a variable show. It’s uneven. When it’s good, a nerd like me loves it. Some of last year’s episodes were great. This year’s Chuck Against Tom Sawyer and last week’s episode were perfect. Then there are some weeeeeeeak episodes. When it’s on, it delivers the goods. I hope it’s renewed, as they are onto something, an it’d be good to see if they can perfect the combination of elements they have.
Indy, Chuck is in fact an excellent, immensely entertaining show. It is well-acted and smartly-written, filled with action, comedy, and romance. It has earned its passionate fanbase. It is easily among NBC’s top three shows, not in ratings but in quality. Although it definitely deserves to have much higher ratings. Those who do not watch Chuck don’t know what they are missing. Since NBC will likely never be the top-watched network again, it should at least keep airing critical darlings like Chuck.
“Chuck” is unwatchable. It needs to die. I’m boycotting Subway.
I love quirky low-rated shows that always on the verge of cancellation (Arrested Development, Scrubs, Veronica Mars) but just can’t get into Chuck.
Not sure what it is, but my interest in that show couldn’t last more than the first 5 episodes.
I just found this show a few weeks ago (rented the first disc of season one because I had a free Blockbuster rental). Now I’m obsessed and I don’t know HOW I missed it this long!
I’m thrilled to hear it might get a third season. I don’t even know where a Subway is around here, but I’m about to Google maps it just to throw my five dollars into the campaign.
Chuck is awesome. Captain Awesome to be exact. A throwback to the old days of The Adventures of Beans Baxter.
Not sure if anyone here recalls that series. I was like 5 when it was on, but for some odd reason, I’ve got a particular Halloween episode forever burned in my memory which featured a femme fatale sporting jack o’lanterns on her breasts.
Memories. Misty, water-colored memories. God damn, I miss the 80s.
I love this show. It’s fun, smart, funny, emotional, dramatic, action-packed, the cast is fantastic, the chemistry is amazing, etc.
It’s a perfect piece of escapism, and definitely deserves another go.
If you haven’t watched this show, I’d recommend it. It unfailingly makes me HAPPY, without pandering or being too dim to bear.
The characters are unusually fleshed-out and compatible, considering the show’s basically in three parts (spy, home, and work). All the characters can and do interact with each other outside of their natural sphere, because they actually have personalities, even the hideous ones (Jeffster! Gah!) It’s saying something that some of these characters are repulsive, but weirdly endearing.
And it’s not a cruel show, like “The Office” can frequently be. It’s good-hearted and the central trio of Chuck, Sarah and Casey are delightful. Casey’s grimy hilarious, Chuck’s a funny nerd, and Sarah is miraculously both gorgeous and normal, one of the more admirable female characters on TV. And they all like each other, even when they’ve got conflicting motives.
I’d MISS Chuck if it went. It’s not just the bright spot in my Monday, it’s a bright spot in my week. It’s also an unexpectedly clever show, with wordplay and killer dialogue and callbacks and more 80s references than you can count. I routinely rewatch it on Hulu as a pick-me-up. I can’t say that for any other show on the airwaves.
I hope NBC know what they have with Chuck; I’ll happily hand myself over for product-placement manipulation if they just keep delivering the 50 minutes of weekly spy v. spy goodness in the form of Zach Levi, Adam Baldwin and Yvonne.
College Student, Subway sandwiches are a prominent product placement brand on the show this season. The idea is to patronize the show’s sponsor in the name of Chuck, and to fill out comment cards saying the business is being patronized due to its advertising on Chuck, and to send receipts in to NBC studios to show that fans will support the sponsors if the show is renewed. Nerds candy were a tongue-in-cheek suggestion by show creator Josh Schwartz, because of the “Nerd Herd” aspect of the show (like Best Buy’s Geek Squad).
Indy, I respectfully disagree. The show IS good. It has clever writing, excellent acting, and original plots. It has action, romance, comedy, drama, beautiful women, and attractive men. It has something that should appeal to most people. I think the reason it’s behind has a lot to do with its time slot, and also I don’t think the majority of people who’ve never seen an episode have ever been given a reason to watch. No one watches commercials anymore in the age of TiVo, so NBC needs to come up with some more creative way to get the word out about this unique and enjoyable show.
Chuck is one of the most consistently well written and acted shows on television. I can honestly say that it has only gotten better as the season has progressed. It manages to be both funny and gripping in the span of an episode, and does both of those things WELL, which is something you so rarely see done on television. NBC would be making a huge mistake getting rid of this show, especially when it is hitting its stride
I don’t think the show’s audience is going to grow if brought back so what’s the point.
It’s a great show. I highly recommend you start watching.