EXCLUSIVE: Fox Atomic Shutting Down
What a hypocrite. After Variety‘s Mike Fleming recently and unfairly criticized blogs for even once reporting a rumor, he today did just that. He posted how there was a “rumor” that film label Fox Atomic may be closing and admitted he didn’t have even a single source to confirm or deny it. Variety even emailed an alert about the rumor. I heard this same rumor on Friday and didn’t post — and I won’t until somebody high up confirms or denies it — because it would panic the people who work there. As a Fox exec tells me: “Shitty to report rumors when no one has been told.” All I can surmise is that Fleming and his (un)trustworthy trade must be desperate to get noticed.
Editor-in-Chief Nikki Finke - tip her here.


Nikki, keep up the great work and the reporting. While rumors are indeed not traditionally considered news, you have changed the game on that and everyone from two-bit studio-shill outfits like Variety and even larger studio-shill outfits like the New York Times are now following your lead; ie w/ the NYT’s repeated references and articles about the RUMORED agency merger after you first started reporting it. You obviously threaten these places and make them (and their thin-skinned employees) nervous. You’re doing fantastic work and do you know what I would change? Nothing. Keep it up!!
I’m hearing they are done. The question is, who swoops in and gets all the properties?
As the print media fight to stay relevant in the electronic age, it is to be expected that they would lash out at the online journalists. This was a desperate attempt to prove themselves as still having the pulse on entertainment news by scooping the bloggers (or one blogger in particular by the name of Nikki Finke) and being the first to report a story before she does. When news outlets start reporting rumors as fact, it only diminishes the public’s trust and makes us all vulnerable. After all, The National Enquirer has staked their entire business model by printing rumors and innuendo.
The properties will go back to Fox proper. Debbie Leibling is still well-regarded there, I believe.
Anyone read Variety’s Star Trek story by Tatiana Siegel? Talk about mistakes! Twice she states that 1998′s Insurrection was the last Trek film when in fact 2002′s Nemesis was the last Trek pic. Granted Nemesis was a completely forgettable piece of trash, but couldn’t a journalist from a respected trade spend the extra 10 seconds to look up the franchise on imdb and doublecheck? Then she writes how the previous installment was Generations from 1996. First Contact came out in 96 and Generations was released in 94. Maybe she made some other mistakes too? As Nikki would say – check your facts, people!