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SATURDAY NOON: The verdict from DHD commenters is that the WME Entertainment logo is a flop. And I’ve just heard that, no, the new agency isn’t going to change it.
FRIDAY 8PM: This really is the WME Entertainment logo unveiling next week. It was on the official WME online stationery sent to employees today. Stupid as it is, the “2″ stands for the double “E”s — Endeavor and Entertainment. Have at it…
Editor-in-Chief Nikki Finke - tip her here.
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Looks like it’s from the periodic table of douchebaggery.
Seriously, did someone get paid for that? Seriously?
Looks like a freakin’ chemical formula… or maybe they represent the cast of Breaking Bad. This particular substance is banned in 14 States.
Wow! That’s so stunningly awful, I’m actually at a loss for words. It looks like one of Ari’s kids doodled it on a scrap piece of paper in class, right next to his fantasy rap album cover.
Christ on a raft, that is just sad.
Wow. Worse than the new Pepsi logo. Hope it didn’t cost as much.
Is this an algebra equation? Just because they represent creative people, doesn’t make them creative.
I like it. It’s ballsy.
Is this part of the credits of Breaking Bad? What periodic chart were they looking at?
Hmm… one part William Morris and two parts Endeavor.
Oh dear God. Did someone actually design this or did Ari just go to the Periodic Table of Elements? It must be the symbol for Craptonium. Way to announce you are still WAY behind CAA, guys.
Somewhere Tom Strickler is laughing his ass off.
they only represent the top 2% of the periodic table – the halogens. let UTA handle the transition elements.
Lol! Nikki, you full of shit! Lol! I know you are kidding. ARE YOU SERIOUS! ARE YOU?! WHAT THE FUCK! That’s a piece of shit!
Must have been designed by Jim Wiatt. Tasteless and shallow!!
I think it’s also the chemical formula for Hydrogen Peroxide.
Oh dear.
I wonder how much they paid for that stunning design?
sce
Looks like the logo for a new women’s cable network.
…pass.
I feel like a dyslexic looking at an eye chart. That said, I hope their script covers are better than Endeavor’s were.
How… uninspiring.
designed on a commodore 64?
The 2 stands for how many days Jim Wiatt worked at the new company.
Something squared…maybe their overhead…
this is coo coo for coco puffs. very tacky!!
What does the 2 signify?
horrible… this looks like design done in a rush. doesn’t excite me.