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SATURDAY NOON: The verdict from DHD commenters is that the WME Entertainment logo is a flop. And I’ve just heard that, no, the new agency isn’t going to change it.
FRIDAY 8PM: This really is the WME Entertainment logo unveiling next week. It was on the official WME online stationery sent to employees today. Stupid as it is, the “2″ stands for the double “E”s — Endeavor and Entertainment. Have at it…
Editor-in-Chief Nikki Finke - tip her here.
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Let me just say, as an employee of WME, this logo is effing egregious (there’s your 2 e’s right there). It’s atrocious and when we’re the laughing stock of the industry, I hope that they muster the courage to change it to something, you know, that isn’t an epic failure.
I long for the days of Strickler when some sense of style was central to the company’s design.
How soon until someone posts this logo on failblog?
jumped the shark tank
I’m not a mathematician, but if the “2″ means “squared” it has to be superscript… not subscript.
No chance that’s the real logo. It’s a setup. They will reveal a much classier/straight forward logo next week and everyone will say ‘That’s much better.’
The whirring sound you hear is Abe Lastfogel, Sam Weisbord, Nat Lefkowitz and Morris Stoller spinning in their Hillside graves. When you can readily see the dazzling work in Pasadena of mere art students not to mention the brilliant professional design talent that exists in the community — that the new WME Board agreed on this pedestrian horsepucky shows the lack of style and taste now running the joint. Since new management has followed up DHD rantings by dumping the Wiatt and Weintraub, let’s bet that this new logo has a very short life indeed. 21 Years at WMA
Ari, Ari…..Such a smart man, yet very foolish. Strange how I can think the same thoughts about the same man.
There’s a Number 2 at the end because it symbolizes the turds (in product and people) this conglomerate will be crapping out for years to come.
you could write a book on how many ways this is lame. The chemical formula, the fact that the company is ‘inside the box’ , the 90′s ’2′, and that’s before you even get to the font and color…just surprised they went for something so resoundingly dull and uncool
“P.O.S.” would be more appropriate…
Shouldn’t the “2″ be a superscript instead of a subscript?…Oh, nevermind.
The SyFy logo is starting to look better…
I want to know a) who the hell came up with that piece of sh*t and b) what idiot signed off on it? It’s beyond horrible. My bet is they were trying to save money and had a contest in-house.
WillMakeEnemies2wice as many of them.
this can’t be real. if it is then that place is fucked
the subscript 2 would make it a logarithm.
Endeavor has always been tacky — have you been in their offices? LOL.
Indeed this has got to be a red herring. Really? Really? WMEEeeeeeeeeeeeee!!!!!!!!!!!!!!!
The phonic for WME, of course, will be: whamee.
Wow. Okay, that seriously makes me HOPE they call and dump me as a client so that I can leave gracefully without pissing anyone off AND never have to look at that ridiculous logo. This pretty much tells you all you need to know about WME. And Ari’s worried about the Italian leather in the CAA offices?
what does it mean?
Beyond bad, not breaking bad…Is there anyone there who will ever say no to Ari?
Strickler was the last adult at WmE2—we miss you Tom…
I thought the 2 represented the top 2% of clients WME will represent. Or is it Ari’s 2-inch dick?
Is it really that bad? I don’t love it but I don’t hate it either. Mostly meh. I think people are conflating their hate for everyone involved in this company with the new logo.
the new Einsteins…
Just wait– Ari’ll be demanding that Rahm re-paint the Lincoln bedroom “WmE2″ aka Restoration Hardware Bleu.