Movie Marketers Push Back At Studios

COMMENTS (31)

• What amazes me is how this video hits the issue dead on. And yet some people still refuse to see it’s truth.

  It comes down to right and wrong. Don’t be a douche, pay what you owe.

  Comment by TheNewGuyinTown — Thursday May 28, 2009 @ 12:12pm PDT  Reply to this post

• At least as far as marketing goes, a big part of the problem is nobody running the show has any advertising or marketing background or experience – in most cases they’re legacy hires, or just brown nosed their way up from the temp pool. Since they don’t know what they’re doing, they tend to cover their asses by multi-vending every project – Benjamin Button was at, at minimum, 8 different agencies. All producing posters and trailers. There were close to 1000 posters produced, and god knows how many trailers. All because no one knows what they’re doing and they’re too afraid to have an opinion. So the marketing budget for any film now ends up being split into ever smaller slices.

  Comment by DW — Thursday May 28, 2009 @ 3:03pm PDT  Reply to this post

• Crazy Fox is an obvious studio plant – last time I was on any of the lots I didn’t see a whole lot of Kias.

  Besides, the principles at any of the agency aren’t about to suffer – they’ll do what they’ve been doing for the past year:

  Sacking all the senior staff (anyone making over $50K)

  Instituting draconian (35%) pay cuts on the remaining
  staff, and….

  working everyone who’s left double shifts because they should feel “damn lucky” that they still have a job.

  It isn’t any surprise that the bulk of the job listings in this business are now for “interns looking for real world experience”, i.e. unpaid.

  The principles aren’t about to give anything up, trust me.

  Comment by DW — Thursday May 28, 2009 @ 3:23pm PDT  Reply to this post

• I like the comment about, “just say no”. But I say, “just tell the truth”. Clients: Tell vendors what you have to spend.
  Vendors: Tell Studios/Clients what they get for that amount of money. Nothing more, nothing less.
  Get it in writing and do no work before you do. Trust me the Execs. are not showing up to work until they have there signed contract.
  Let’s start with this simple idea. Once everyone learns how to budget properly, both with money and man power. Everything will work it’s way out and be fair.

  Comment by just-say-no — Thursday May 28, 2009 @ 8:15pm PDT  Reply to this post

• Great, great video. Nice job, whoever made this.

  Comment by Justine Bateman — Saturday May 30, 2009 @ 2:43pm PDT  Reply to this post

• Yes, it’s a crapy economy right now and the studios are hurting and cutting back — what gets me is the (already stated) fact that they still expect champagne on a kool-aid budget. Cut the budget, fine, but don’t still expect the end product to be the same as a big budgeted project.

  Comment by Crazed Expectations — Tuesday June 2, 2009 @ 6:59pm PDT  Reply to this post