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THE CW 2009/2010 PRIMETIME SCHEDULE
MONDAY
8PM GOSSIP GIRL
9PM ONE TREE HILL
TUESDAY
8PM 90210
9PM MELROSE PLACE
WEDNESDAY
8PM AMERICA'S NEXT TOP MODEL
9PM THE BEAUTIFUL LIFE
THURSDAY
8PM VAMPIRE DIARIES
9PM SUPERNATURAL
FRIDAY
8PM SMALLVILLE
9PM AMERICA'S NEXT TOP MODEL Encore
Regarding Sunday's programming, I refer you to this recent CW statement:
“As we plan our 2009/10 fall launch, we are in talks with several of our top affiliate partners about a number of creative and mutually beneficial actions that will build on our growing record of success. These discussions include an evolution of the strategy, which began this season, to focus The CW’s resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates. This would provide a new revenue opportunity for the stations, while at the same time expanding upon our successful weekday strategy from this year, which resulted in ratings growth among our target audience.”
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Wouldn’t it make more sense to save Vampire Diaries for midseason instead of banishing Smallville to Fridays and benching Supernatural for Top Model reruns?
Please do not take The Game off of BET that is the only Black show that I really love. I look at reruns and I have never done that in my life. I love this show please, please, please do not take it off the air.
Thanks so much from the bottom of my heart.
Any midseason news or is that still up in the air? I can’t imagine, after this season with next to nothing waiting in the wings to replace failed shows, that CW wouldn’t have a single midseason offering (while still scheduling the ANTM encore… sigh).
Translation: ‘We got nothin’. We had nothin’, then we handed the ball to MRC who had less, so nothin’s changed.’
Definitely nothing on here I’ll be watching. When I heard the network say “strong development season”, I thought for sure that meant they were picking up the one pilot they had that got really good reviews, The Body Politic. Now that it appears they’re taking the same old nonsense instead, I will definitely be amused when it drives them into the ground.
OK, if this isn’t a sure sign next season will be Smallville’s last I don’t know what is. After spending who knows how much money to get Tom Welling back they banish it to Friday!
Of course, I’m not all that torn up about it. I was planning on dropping Smallville next year in favor of Flash Forward (with Bones on the DVR).
and what´s after Smallville?
Reaper? Officially R.I.P.?
Ray Wise is so good in it.
I really hope is this fake… Smallville and Supernatural are like Peanut Butter and Jelly. They go hand in hand.
The lineup looks great, with one key exception. Are we to believe that there was no room for Privileged or the ideal Smallville companion, Reaper, or The Game or Everybody Hates Chris, or Body Politic, or Lily….but there IS room for a weekly rerun of Top Model on Friday?
Please, Nikki, pin down The CW folks as to why we should buy into the lack of original programming Friday at 9pm? Are we just conceding that no one is watching? CBS doesn’t believe that. Young girls are indeed home, but why would they sit thru a Top Model that aired two days ago? How amateurish is this?
Wow, that’s boring. I mean, a models show after Tyra? Melrose 2.0? That’s the best they got? Seriously?
I wonder if it’s ever occurred to the CW that treating us like we’re idiots does not make us want to watch their shows. Well, they’ve done it again: this 18-34 year old will not be watching.
Wow…. Smallville on Friday? They sure don’t pay attention do they? I guess they want to go ahead and kill Smallville off. It’s so funny how these big programmer types don’t get it. The people they want to watch Smallville isn’t home on Friday night. They are at high school football games or basketball games. They go to movies or hang out at parties. This show is DOA. I was guessing it was the last season anyway. Bye Bye Smallville. Friday is the kiss of death.
does that make Reaper a midseason?
Does this mean the CW’s two black shows, EVERYBODY HATES CHRIS and THE GAME, are gone?
Epic fail. EPIC! An encore of ANTM on Thursday night OR ANY night for that matter is a MAJOR embarrassment at this point. What are you, now five years into your network and you’re losing a night of programming AND still running an encore????
What goes on over there? Is the whole network a tax shell????
Sounds like another below average lineup for a wannabe network w/ below basic cable ratings
“90210 and “Melrose Place”. Either its 1992 or the CW is really sad & desperate.
NBC can’t program scripted TV M-F @ 10pm so they go Leno.
CW can’t program Sunday Night, one of the biggest TV nights of the week, so it kicks back to the affiliates.
AMERICA’S NEXT TOP MODEL Encore is “pulling a Silverman” too.
Any other networks want to wave their white flags too?
Plenty of hankies to go around.
Nothing surprising here but they fixed a few holes. CW should continue to grow the a1834 demo again next year
Something tells me even Aaron Spelling would be shocked to see 90210 and Melrose Place on a 2009 network schedule scheduled back to back as they once were. So creative over there.
WHAT THE F*K I S THIS?!!!
Smallville on friday?????????????????????????? That killed Sarah Conor chronicles now this horse hockey.
Pleas put Smallvile back in its usual spot, place ANTM only on friday, and stick Vampires on Wednsday at 9pm.
…ok now I have to cue up XTC “The Loving” and try to deal with all the animosity this asses are causing.
utterly pathetic & unsympathetic…
Actually, the CW is CBS TS’s and WB’s diabolical plan to give us the reruns of “Cold Case”, “Without a Trace”, and all of the other dumped shows they own.
CW on Sundays = Yesterday’s Network. (kinda)
‘Life Unexpected’ (Light Years) has been picked up for Mid-Season.
saw this and this show is the dark horse. has a lot of heart/soul/laughs and tears.
Why does Dawn Ostroff still have a job?
Hey CW, 90210 and “Melrose Place” should be dropped. Why does Gossip Girl consistently rank higher in the ratings than “90210″? Because its not a lame retread of a 20 year old show.
CW really dropped the ball by not trying something different, like “Lily”. I’d rather see a Gossip Girl spinoff than a 90210 spinoff.
@ Lily: Preach. I cannot imagine my thursdays without the Smallville/Supernatural combo. Although honestly the only reason I watch Smallville is because Supernatch is right after it… and because I like hot superheroes, esp. teh Supes. Since I agree with everyone else that the idiots at CW are basically sending Smallville to its grave (not that the show doesn’t have arthritis in the joints already), and this season is Supernatch’s last, I won’t be watching CW anymore. They obviously don’t give a crap about quality TV.
I don’t think it’s a very good idea to break up the proven pairing of Smallville and Supernatural and send Smallville to Friday. Also, when is the CW going to stop this ANTM encore nonsense? Why can’t they at least try to help Smallville (and themselves) out, and air something original at 9?
Once Smallville and Supernatural are gone, I’m saying goodbye to the CW.
So basically the Big Networks have nothing to offer me on Tuesday nights. I’m a 36-year old male with an eye for scripted dramas, CBS comedies and sci-fi/genre shows.
I personally hate reality, so most of Tuesday is dead to me. The Forgotten seems a little too ridiculous and I don’t care too much for NCIS (although my parents love it).
Here’s to hoping FX/TNT/TBS brings it on Tuesdays.
What about Body Politic?!
Is Melrose Place still considered a spinoff of the new 90210 if they have no characters in common?
I think that it’s fair to say that:
- The CW no longer wants to cater to minority audiences, especially after canceling both The Game (which is female-oriented, which, if you believe the lie, the channel supposed to be catered to) and Everybody Hates Chris. The audience that helped create the core audience of The WB and UPN before they discovered angsty suburban kids is no longer welcome to watch.
- The CW no longer wants to cater to male audiences, whose viewership plummeted bigtime after Smackdown was canceled (and became My Network TV’s highest rated series), especially after canceling Reaper and banishing one of the few shows to actually pull in ratings, Smallville, to Fridays. It wouldn’t surprise me if by season’s end, Smallville and Supernatural are gone.
- Dawn Ostroff has this sickening fetish to recreate the Fox angsty dramas of her 30s. First 90210, next Melrose Place. What’s next, a new version of Party of Five . . . dear God, Matthew Fox is going to need a job after next year, and Dawn might be stupid enough to do that.
What? I can’t call a female executive stupid? Tough. She’s stupid. In her watch, the ratings have dipped in all dayparts and the experiments allowing third-party companies control their programming failed (the MRC deal is the most-publicized around these parts, but the 4Kids takeover of Saturday mornings have moved their once-mighty lineup from first place in broadcast to second).
I’m in the boat that The CW needs to just call it a day and go off the air with whatever dignity it had left, reorganize as a syndication skein not unlike PTEN or what My Network TV is about to become, and end this idiotic venture once and for all.
So, their highest rated show is moved to Fridays and is the lead-in for a re-run?? Really? How on earth does Dawn O have a job, They have backing of CBS and Time Warner, and this is what they do with it. Oh yeah and last year they dumped Smackdown, which is the highest rated show on another network. Great Job!
Wow, this smells like a last ditch, throw all the crap you can against the wall and see if something sticks effort.
Prediction: A year from now, Les won’t be able to tolerate just how much money the CW loses for Viacom and the network is gone.
while i’m sorry to see Everybody hates Chris (and The Game for that matter altho I rarely actually watched it the whole way thru) get the axe—I’m still surprised that their going with either reruns of Top Model or “Beautiful Life” on Wed nights over a 2nd year of Priviledged…especially because One Tree Hill is going into its 7th season and i’m sure within the next year or two—the cw is gonna wanna replace it with something—and Priviledged did pretty good there when it aired two or three times in that slot back in December!
Also Vampire Diaries might have a shot—Survivor while still a powerhouse is down–NBC is going largely with unknowns in that slot (Community and Parks and Rec which is not a powerhouse either) and ABC is going with something new too.
The only real competition is BONES.
Still Smallville couldnt live in that timeslot forever—still would it have killed them to at least test Reaper in that slot???
How do you know this is Supernatrual’s last season???
its only their 5th year!
All this drama over the CW? Come one peeps, you didn’t really think they were still a real network did you?
Smallville to Friday….yes sir, I would like my Titanic deck chair on the port side, please.
It’s really silly that The Game was canceled. It should move to another network like BET. It should not have gotten the axe.
@ matt: My understanding is that Supernatural’s creator Eric Kripke only wants to do five seasons of the show.
The CW has proven beyond a shadow of a doubt that not only has the merger of the WB and UPN been a terrible mistake, it is become even worse than the G4-TechTV merger. Only difference is that while G4 gutted TechTV and kept two TechTV shows, the CW is like the UPN execs took over the WB. There’s just one show left from UPN(Top Model), while there’s three shows left from the WB(Smallville, One Tree Hill, and Supernatural).
Dawn is sending their highest rated show to the Siberia of Friday! And is using Smallville’s muscle to lead into a re-run instead of at least growing a new show. And now Supernatural’s lead in will be the poorly cast Twilight-wannabe show whose pilot has been declared a mess. CW’s fresh new idea is the old Melrose Place. It’s like Dawn is deliberately sabotaging the network! Bring back the WB network. Dawn’s CW is just embarrassing.
@BeatDog-X: I don’t know where this idea of The WB being such a great network came from or how UPN was such a terrible one. They were both equally mediocre at best with their fair share of hits and misses. It’s just The WB suburban culture dominated the landscape while UPN was more urban-oriented.
They got rid of The WB’s big contribution to the ratings (the Kids’ WB lineup) and UPN’s big contribution to the ratings (SmackDown!) over the course of a season.
The WB culture survived the merger and is the dominant culture of The CW, who managed to shed not only minority viewers within three seasons but also male viewers in droves. You know, putting on encore airings of a reality show during the season is a bit insulting to the canceled shows that could have easily air in that slot.
Thurston, here is a little list of why WB was considered a great network:
Dawson’s Creek
Felicity
Buffy the Vampire Slayer
Angel
Charmed
7th Heaven
Gilmore Girls
Popular
The Steve Harvey Show
The Jamie Foxx Show
The Wayans Bros.
Smallville
Supernatural
One Tree Hill
I could go on and on. You think UPN mirrored the success of these shows in any way? Think again, man.
The WB was the superior network when compared to UPN.
The shows listed are ample evidence. BTW all the listed shows had the “look” of a quality production. Almost all were shot on Motion Picture Film. The UPM show were cheap looking video. CW is moving into the cheap, flat, dead look, of digital on all their new shows. Its just not as watchable.
What kind of dirt or voodoo does Dawn O. have? And on who?! I’m all for a female network head – but this woman is a total moron with her eyes and ears closed to reality.
She’s tanked this network completely and continues to make the same mistakes. How much money is she pouring into getting unending PR for crappy shows with low ratings *90210, Gossip Girl, One tree hill*.
They should have cut their losses after the first year, if not sooner.
@Jackson: Those were good shows, but let me remind you that:
Felicity – Was shifted around so many times that it got canceled, especially exposing how much of a one-note moronic premise it was (the title character gives up her life to basically stalk a guy who wrote something nice in her yearbook).
Buffy the Vampire Slayer – Was canceled due to idiotic decisions from on high and moved to UPN.
Angel – Kept on getting shifted around the lineup and got canceled even though the ratings were still strong.
Charmed – Kept on getting shifted around the lineup and got canceled even though the ratings were still strong.
7th Heaven – Probably the strongest show they had despite it being boring as hell, but it had two series finales in two different seasons.
Gilmore Girls – I’ve got noting bad to say about Gilmore Girls, except the series should still be on the air today.
Popular – Never seen it. Guess it wasn’t.
The Steve Harvey Show – Good show. Strong performer. Canceled for being black.
The Jamie Foxx Show – Good show. Strong performer. Canceled for being black.
The Wayans Bros. – Mediocre buffoonish show, strong performer. canceled for being black.
Smallville – Good at first, still a strong ratings performer, but shark-jumps season by season, starting with the removal of Sam Hill (Pete Ross, Clark’s best friend).
Supernatural – Decent show, but piggybacks on Smallville’s behind it.
One Tree Hill – A terrible show that has become the template model for the current CW lineup.
Of course, UPN had:
Voyager
Enterprise
Veronica Mars
Kevin Hill
All of Us
Girlfriends
Roswell
Eve
The Game
The Sentinel
Dilbert
Half and Half
Everybody Hates Chris
The Hughleys
The Parkers
Seven Days
Malcolm and Eddie
and *sigh* Moesha
These were pretty decent shows.
Let the haters hate and watch the money pile up…
This schedule is hot, check the trailers on the site. This is a slick and focused slate so stop bashing Dawn.
Melrose looks hot and will come out the gate stronger than 90210 which is now getting it’s grove back.
Beautiful Life is money. Who wouldn’t want to be the meat between a Sara Paxton/Mischa Barton sandwich? That Flip My Switch song is kinda ringing in my head though.
Vampire Diaries looks surprisingly good, well-written and edgy. Less sap than that other undead love story.
However, my only knock is PARENTAL DISCRETION ADVISED. Thumbs up on the pick up, Liz Tigelaar is a winner but Light Years is a better title.
Dawn Ostroff is a super-villain that I have been after for a long time. She head an insidious organization called Championing Ugly Network Television. The acronym says it all, people.
As the leader of this organization she will systematically undermine black, males and anyother important demo on her way to programming Tyra Banks’ fat ass five nights a week.
She must be stopped. If you know how, please contact me at the usual place.
Let the haters hate and watch the money pile up…
This schedule is hot, check the trailers on the site. This is a slick and focused slate so stop bashing Dawn.”
Putting your energy into spoiled well-off white kids, remake or original, is hardly grounds for using the terms “slick” and “focused”.
Hee hee. Thurson, come ON! You dare to stack up that list of UPN vomit against The WB classics? You’re killing your reputation, man. And ROSWELL was a WB show first, bud. Also forgot the great GROSSE POINTE. I can’t help it if the schedulers had a problem….the WB shows themselves were–and remain–TV gems.
Dilbert? All of Us? Who are you really, Thurston? The former head of UPN programming?
I agree, recycling old played out shows about spoiled rich kids doesn’t sound slick or focused to me either. It’s been done, and done as well as it ever will be. I suspect Ms. Ostroff won’t have a job for long with executive decisions such as the ones she’s made in the last weeks. The Game was the best show on the CW (Can’t Watch) Televison Network. I will never watch the network again. Reruns of Top Model? Smart move, Ostroff. What a waste.
I think that it’s fair for me to agree with Thurston’s statement that “CW no longer wants to cater to the minority audience even though this IS the audience that helped to create them”. The Game is being cancelled so you can try and reinvent the wheel with remakes? That’s why those shows were cancelled the first time — we were TIRED of them! What more can you do with the 90210 kids? However, The Game (and Everybody Hates Chris) are smart and edgy shows with actors portraying black people how they SHOULD be seen — and they were SMART, and FUNNY, and INTERSTING. Get a grip! DNice says it all & I will also never watch this network again.
I don’t think you should cancel The Game. It’s a great show and a lot of people can relate to it. If it does get cancelled I also will never watch this network again.
What about “The Game”. It is amazing how all the black cast shows are leaving – how could you do this please reconsider
So we don’t have any shows outside of BET for people of color to watch and relate to, but we need to have another show about rich white kids?!?!?! So how many shows do they need there’s one or more on every channel. If you have to cancel a show PLEASE TAKE ANTM!!!That show sucks and Tyra is in love with herself. We don’t need anymore pretty people in the world it would be nice to have so regular shows regular people could enjoy. That would be nice
So we don’t have any shows outside of BET for people of color to watch and relate too, but we need to have another show about rich white kids?!?!?! So how many shows do they need there’s one or more on every channel. If you have to cancel a show PLEASE TAKE ANTM!!!That show sucks and Tyra is in love with herself. The only one obsessed with that show is her and CW. We don’t need anymore pretty people with drama in the world it would be nice to have some regular shows regular people could enjoy. That would be nice The Game is one of my favorite shows.
no The Game?
wackass pplsz!
To people who say race is not a factor…Race is always a factor. Believe that!
why is the game not on cw anymore …. this is very ridiculous. i mean “THIS WAS THE BEST SHOW TO EVER BE ON T.V. AND YOU JUST CANT CANCEL A SHOW LIKE THIS WITH OUT GOING OUT WITH A BIG BANG.” but truthfully i hope they continue the rest of the show on B.E.T. where it will be forever shown.
CW ISNT WORTH WATCHING WITHOUT THE GAME. I HOPE SOMEONE PICKS THE SHOW UP & SOON!
WHY DID THE GAME GET CANCELLED??? THATS THE QUESTION EVERYONE IS ASKING…SOMEONE REALLY NEEDS TO PICK THIS SHOW UP,IT IS A GREAT SHOW,,,ME AND MY GIRLS WATCH IT EVERYTIME IT COMES ON BET,,,THATS THE ONLY SHOW WE WATCH OVER AND OVER AGAIN,PLEASE BRING THE SHOW BACK,,,NO ONE KNOWS WHAT HAPPEN TO MELANIE AND DERWIN AND THE BABY..WE NEED THIS SHOW,,,ALOT OF AFRICAN AMERICAN WOMEN CAN RELATE TO WHAT THE WOMEN ARE GOING THRU,THATS SO SAD BLACK PEOPLE NEVER GET WHAT THEY WANT,,,I WILL NEVER WATCH ANYTHING ON CW CHANNEL AGAIN.U ALL JUST LOST ALOT OF FEWERS,SO JUST PUT THE SHOW BACK ON..
I can not believe the Game will not be pick back up by another network. CW did not do a good job in advertising The Game because I did not know it was on. I been watching the series on BET. I watch them over and over again they are so good. Never a boring show.I just love watching the show. BET can you pick the show back up and Mara still write the series? I would put that Janay and the baby out of Derwin and Melanie life. I would write the script so it is not his baby.They desire to be happy without the baby mom drama. And Kelly desire to have someone who adores her. Her husband Jason was a Jerk. He did not desire to get someone decent. Please BET pick this show back up. I would love to help write the series. It can not be the rating because the show was wonderful. And I have read so many comments, so many people want the show to come back on.
Pleae…BET pick this show up
Thanks
Cee