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THE CW 2009/2010 PRIMETIME SCHEDULE
MONDAY
8PM GOSSIP GIRL
9PM ONE TREE HILL
TUESDAY
8PM 90210
9PM MELROSE PLACE
WEDNESDAY
8PM AMERICA’S NEXT TOP MODEL
9PM THE BEAUTIFUL LIFE
THURSDAY
8PM VAMPIRE DIARIES
9PM SUPERNATURAL
FRIDAY
8PM SMALLVILLE
9PM AMERICA’S NEXT TOP MODEL Encore
Regarding Sunday’s programming, I refer you to this recent CW statement:
“As we plan our 2009/10 fall launch, we are in talks with several of our top affiliate partners about a number of creative and mutually beneficial actions that will build on our growing record of success. These discussions include an evolution of the strategy, which began this season, to focus The CW’s resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates. This would provide a new revenue opportunity for the stations, while at the same time expanding upon our successful weekday strategy from this year, which resulted in ratings growth among our target audience.”
Editor-in-Chief Nikki Finke - tip her here.
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I don’t think it’s a very good idea to break up the proven pairing of Smallville and Supernatural and send Smallville to Friday. Also, when is the CW going to stop this ANTM encore nonsense? Why can’t they at least try to help Smallville (and themselves) out, and air something original at 9?
Once Smallville and Supernatural are gone, I’m saying goodbye to the CW.
So basically the Big Networks have nothing to offer me on Tuesday nights. I’m a 36-year old male with an eye for scripted dramas, CBS comedies and sci-fi/genre shows.
I personally hate reality, so most of Tuesday is dead to me. The Forgotten seems a little too ridiculous and I don’t care too much for NCIS (although my parents love it).
Here’s to hoping FX/TNT/TBS brings it on Tuesdays.
What about Body Politic?!
Is Melrose Place still considered a spinoff of the new 90210 if they have no characters in common?
I think that it’s fair to say that:
- The CW no longer wants to cater to minority audiences, especially after canceling both The Game (which is female-oriented, which, if you believe the lie, the channel supposed to be catered to) and Everybody Hates Chris. The audience that helped create the core audience of The WB and UPN before they discovered angsty suburban kids is no longer welcome to watch.
- The CW no longer wants to cater to male audiences, whose viewership plummeted bigtime after Smackdown was canceled (and became My Network TV’s highest rated series), especially after canceling Reaper and banishing one of the few shows to actually pull in ratings, Smallville, to Fridays. It wouldn’t surprise me if by season’s end, Smallville and Supernatural are gone.
- Dawn Ostroff has this sickening fetish to recreate the Fox angsty dramas of her 30s. First 90210, next Melrose Place. What’s next, a new version of Party of Five . . . dear God, Matthew Fox is going to need a job after next year, and Dawn might be stupid enough to do that.
What? I can’t call a female executive stupid? Tough. She’s stupid. In her watch, the ratings have dipped in all dayparts and the experiments allowing third-party companies control their programming failed (the MRC deal is the most-publicized around these parts, but the 4Kids takeover of Saturday mornings have moved their once-mighty lineup from first place in broadcast to second).
I’m in the boat that The CW needs to just call it a day and go off the air with whatever dignity it had left, reorganize as a syndication skein not unlike PTEN or what My Network TV is about to become, and end this idiotic venture once and for all.
So, their highest rated show is moved to Fridays and is the lead-in for a re-run?? Really? How on earth does Dawn O have a job, They have backing of CBS and Time Warner, and this is what they do with it. Oh yeah and last year they dumped Smackdown, which is the highest rated show on another network. Great Job!
Wow, this smells like a last ditch, throw all the crap you can against the wall and see if something sticks effort.
Prediction: A year from now, Les won’t be able to tolerate just how much money the CW loses for Viacom and the network is gone.
while i’m sorry to see Everybody hates Chris (and The Game for that matter altho I rarely actually watched it the whole way thru) get the axe—I’m still surprised that their going with either reruns of Top Model or “Beautiful Life” on Wed nights over a 2nd year of Priviledged…especially because One Tree Hill is going into its 7th season and i’m sure within the next year or two—the cw is gonna wanna replace it with something—and Priviledged did pretty good there when it aired two or three times in that slot back in December!
Also Vampire Diaries might have a shot—Survivor while still a powerhouse is down–NBC is going largely with unknowns in that slot (Community and Parks and Rec which is not a powerhouse either) and ABC is going with something new too.
The only real competition is BONES.
Still Smallville couldnt live in that timeslot forever—still would it have killed them to at least test Reaper in that slot???
How do you know this is Supernatrual’s last season???
its only their 5th year!
All this drama over the CW? Come one peeps, you didn’t really think they were still a real network did you?
Smallville to Friday….yes sir, I would like my Titanic deck chair on the port side, please.
It’s really silly that The Game was canceled. It should move to another network like BET. It should not have gotten the axe.
@ matt: My understanding is that Supernatural’s creator Eric Kripke only wants to do five seasons of the show.
The CW has proven beyond a shadow of a doubt that not only has the merger of the WB and UPN been a terrible mistake, it is become even worse than the G4-TechTV merger. Only difference is that while G4 gutted TechTV and kept two TechTV shows, the CW is like the UPN execs took over the WB. There’s just one show left from UPN(Top Model), while there’s three shows left from the WB(Smallville, One Tree Hill, and Supernatural).
Dawn is sending their highest rated show to the Siberia of Friday! And is using Smallville’s muscle to lead into a re-run instead of at least growing a new show. And now Supernatural’s lead in will be the poorly cast Twilight-wannabe show whose pilot has been declared a mess. CW’s fresh new idea is the old Melrose Place. It’s like Dawn is deliberately sabotaging the network! Bring back the WB network. Dawn’s CW is just embarrassing.
@BeatDog-X: I don’t know where this idea of The WB being such a great network came from or how UPN was such a terrible one. They were both equally mediocre at best with their fair share of hits and misses. It’s just The WB suburban culture dominated the landscape while UPN was more urban-oriented.
They got rid of The WB’s big contribution to the ratings (the Kids’ WB lineup) and UPN’s big contribution to the ratings (SmackDown!) over the course of a season.
The WB culture survived the merger and is the dominant culture of The CW, who managed to shed not only minority viewers within three seasons but also male viewers in droves. You know, putting on encore airings of a reality show during the season is a bit insulting to the canceled shows that could have easily air in that slot.
Thurston, here is a little list of why WB was considered a great network:
Dawson’s Creek
Felicity
Buffy the Vampire Slayer
Angel
Charmed
7th Heaven
Gilmore Girls
Popular
The Steve Harvey Show
The Jamie Foxx Show
The Wayans Bros.
Smallville
Supernatural
One Tree Hill
I could go on and on. You think UPN mirrored the success of these shows in any way? Think again, man.
The WB was the superior network when compared to UPN.
The shows listed are ample evidence. BTW all the listed shows had the “look” of a quality production. Almost all were shot on Motion Picture Film. The UPM show were cheap looking video. CW is moving into the cheap, flat, dead look, of digital on all their new shows. Its just not as watchable.
What kind of dirt or voodoo does Dawn O. have? And on who?! I’m all for a female network head – but this woman is a total moron with her eyes and ears closed to reality.
She’s tanked this network completely and continues to make the same mistakes. How much money is she pouring into getting unending PR for crappy shows with low ratings *90210, Gossip Girl, One tree hill*.
They should have cut their losses after the first year, if not sooner.
@Jackson: Those were good shows, but let me remind you that:
Felicity – Was shifted around so many times that it got canceled, especially exposing how much of a one-note moronic premise it was (the title character gives up her life to basically stalk a guy who wrote something nice in her yearbook).
Buffy the Vampire Slayer – Was canceled due to idiotic decisions from on high and moved to UPN.
Angel – Kept on getting shifted around the lineup and got canceled even though the ratings were still strong.
Charmed – Kept on getting shifted around the lineup and got canceled even though the ratings were still strong.
7th Heaven – Probably the strongest show they had despite it being boring as hell, but it had two series finales in two different seasons.
Gilmore Girls – I’ve got noting bad to say about Gilmore Girls, except the series should still be on the air today.
Popular – Never seen it. Guess it wasn’t.
The Steve Harvey Show – Good show. Strong performer. Canceled for being black.
The Jamie Foxx Show – Good show. Strong performer. Canceled for being black.
The Wayans Bros. – Mediocre buffoonish show, strong performer. canceled for being black.
Smallville – Good at first, still a strong ratings performer, but shark-jumps season by season, starting with the removal of Sam Hill (Pete Ross, Clark’s best friend).
Supernatural – Decent show, but piggybacks on Smallville’s behind it.
One Tree Hill – A terrible show that has become the template model for the current CW lineup.
Of course, UPN had:
Voyager
Enterprise
Veronica Mars
Kevin Hill
All of Us
Girlfriends
Roswell
Eve
The Game
The Sentinel
Dilbert
Half and Half
Everybody Hates Chris
The Hughleys
The Parkers
Seven Days
Malcolm and Eddie
and *sigh* Moesha
These were pretty decent shows.
Let the haters hate and watch the money pile up…
This schedule is hot, check the trailers on the site. This is a slick and focused slate so stop bashing Dawn.
Melrose looks hot and will come out the gate stronger than 90210 which is now getting it’s grove back.
Beautiful Life is money. Who wouldn’t want to be the meat between a Sara Paxton/Mischa Barton sandwich? That Flip My Switch song is kinda ringing in my head though.
Vampire Diaries looks surprisingly good, well-written and edgy. Less sap than that other undead love story.
However, my only knock is PARENTAL DISCRETION ADVISED. Thumbs up on the pick up, Liz Tigelaar is a winner but Light Years is a better title.
Dawn Ostroff is a super-villain that I have been after for a long time. She head an insidious organization called Championing Ugly Network Television. The acronym says it all, people.
As the leader of this organization she will systematically undermine black, males and anyother important demo on her way to programming Tyra Banks’ fat ass five nights a week.
She must be stopped. If you know how, please contact me at the usual place.
Let the haters hate and watch the money pile up…
This schedule is hot, check the trailers on the site. This is a slick and focused slate so stop bashing Dawn.”
Putting your energy into spoiled well-off white kids, remake or original, is hardly grounds for using the terms “slick” and “focused”.
Hee hee. Thurson, come ON! You dare to stack up that list of UPN vomit against The WB classics? You’re killing your reputation, man. And ROSWELL was a WB show first, bud. Also forgot the great GROSSE POINTE. I can’t help it if the schedulers had a problem….the WB shows themselves were–and remain–TV gems.
Dilbert? All of Us? Who are you really, Thurston? The former head of UPN programming?
I agree, recycling old played out shows about spoiled rich kids doesn’t sound slick or focused to me either. It’s been done, and done as well as it ever will be. I suspect Ms. Ostroff won’t have a job for long with executive decisions such as the ones she’s made in the last weeks. The Game was the best show on the CW (Can’t Watch) Televison Network. I will never watch the network again. Reruns of Top Model? Smart move, Ostroff. What a waste.
I think that it’s fair for me to agree with Thurston’s statement that “CW no longer wants to cater to the minority audience even though this IS the audience that helped to create them”. The Game is being cancelled so you can try and reinvent the wheel with remakes? That’s why those shows were cancelled the first time — we were TIRED of them! What more can you do with the 90210 kids? However, The Game (and Everybody Hates Chris) are smart and edgy shows with actors portraying black people how they SHOULD be seen — and they were SMART, and FUNNY, and INTERSTING. Get a grip! DNice says it all & I will also never watch this network again.
I don’t think you should cancel The Game. It’s a great show and a lot of people can relate to it. If it does get cancelled I also will never watch this network again.