Now I’ve heard everything. After several years of having little homegrown product except for DreamWorks fare, Paramount proudly trotted out JJ Abrams’ reimagined Star Trek at the hot-ticket premiere last night. But get this — I’m told the catering company got the wrong date and location for the after party. Which meant that, at 7:30 PM, the staff had to run to Whole Foods and find some eats. It looked like a full-frills premiere except for the guests snacking on dinner rolls, salad, pita and hummus. I just heard from a Paramount insider: “You got it right. The events company screwed up. But our team managed to pull something good together in 3 hours, which is very impressive.”
What, No Tofu?
By NIKKI FINKE | Friday May 1, 2009 @ 9:52am PDTTags: Studios
This article was printed from http://www.deadline.com/2009/05/what-no-tofu/
COMMENTS (28)
-
SUBSCRIBE TO DEADLINE NEWS
-
Marketplace
-
Two Weeks of Posts Comments 1 Paula Abdul Won’t Return To ‘X Factor’ In 273 2 RECORD-BREAKING WEEKEND! 4 Films Open $20+M: ‘The 175 3 Why Actors Hate Agents At Pilot Season… 161 4 ‘Chronicle’ Tackles ‘Woman In Black’ For 121 5 SAG-AFTRA: Exclusive Post-Merger Details 120 ‘New Girl’ Music Video
News/Opinion Poll
Loading ...By The Numbers
Title Studio Gross 1 Chronicle FOX $22.0M 2 The Woman In Black CBS $20.9M 3 The Grey OPRD $9.3M 4 Big Miracle UNI $7.8M 5 Underworld: Awake... SNY $5.5M 6 One For The Money LGF $5.2M 7 Red Tails FOX $4.7M 8 The Descendants FSL $4.6M 9 Man On A Ledge SMT $4.4M 10 Extremely Loud & WB $3.8M 11 Contraband UNI $3.4M 12 The Artist TWC $2.6M 13 Beauty And The Beast DIS $2.6M 14 Hugo PAR $2.3M 15 The Iron Lady TWC $1.9M 16 Mission: Impossible - PAR $1.7M 17 Joyful Noise WB $1.5M 18 Haywire REL $1.2M 19 Alvin And The FOX $1.0M 20 Sherlock Holmes: A WB $1.0M SOURCE: RENTRAKBox Office Poll
Loading ...Archives
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006


- Box Office Forecast: Race for #1 at the Box Office This Weekend
- The Vow (THVOW) forecast at $36.7M up $2.1M
- Safe House (SAFEH) forecast at $34.0M up $3.2M
- Star Wars: Episode I The Phantom Menace 3D (SW13D) forecast at $23.0M down $3.1M
- Journey 2: The Mysterious Island (MYSTR) forecast at $20.9M up $2.9M



the buzz is so amazing with this one who cares? and maybe they even saved some money…….
This is why you win awards for being a top industry blog. Hard-hitting news like this. Gimme a break.
It actually turned out for the best, because Sumner Redstone was originally planning to do all the cooking himself, and I don’t think the guests would have gone for corn-mush and fiber supplements.
i was at the preemiere and the food was delicious and the event looked beatiful, great time
I was there and there was food. I had chicken and pasta, actually.
The food was great! People were lining up for it.
Thoughts and prayers are with the assistant(s) catching the blame on that one…
Was at the Star Trek event last night and it was AMAZING! May be the most extraordinary Hollywood premiere party I’ve ever had the pleasure of attending. From the moment you walked through the entry, I was greeted by servers carrying glasses of wine – what a way to welcome folks! The layout was classy and elegant and I loved the addition of a photo booth with great Star Trek props to dress up in. Very fun. The light show was innovative and the DJ really rocked the house. And the food was delicious! I think the blog above was wrong. We were treated to a wonderful assortment of exquisite cheeses and large plates of sushi and assorted appetizers which were served by a great wait-staff. The setup was great as there were several food stations set-up with salads and main courses throughout the space so no long waits in line. Also, there were several bars serving Patron in addition to the wine – well done!
Fabulous event – great catering – well done!
Hmmmmm….don’t know what premiere you attended but I was feasting on an assortment of high-end cheeses and sushi being served to me. No hummus here! The event company rocks!
The food was actually great. Whole Foods should be proud, and fancy pants caterers in this town should be anxious.
Are you kidding me? The food was GREAT. We were just talking about this. We were starving and they had great Italian, Greek and even good Sushi. For a catered party we give them a 9/10.
D.
And no one checked and confirmed with the “events company” in advance of the function? Check, double check, triple check. Assume the worst, prepare for the best.
Great event, never knew that about the food, pasta, salad, BBQ, Mac and Cheese!!, desserts, it was a great night! Good job if you pulled that of in 3 hours!!
Nikki owns most Hollywood stories Jeff…Strikes, Mergers, AND yes, Tofu!
Which events company?
What a bunch of Keystone cops. But the movie is very strong and will do great business despite the gross ineptitude of Paramount. From personal experience, the communication within their current ranks and managment and with outside vendors is disfunctional during the best of times and non-function at times.
Measure twice and cut once.
I would expect more than high end cheeses for the premiere of Star Trek. That’s embarrassing and a total rookie mistake. Agree about triple checking!!!
Was at the event and it was nice to have some “down home cooking” at an event you wouldn’t expect. For being able to pull together something like that in such a short amount of time is AMAZING. In the end, they were able to pull it together and that’s what matters and nothing in this world is perfect.
I was at the red carpet premiere last night, and the film was excellent. Lucky for me I was an invited guest, but the fans, tourists, and gawkers in general were pushing each other around a bit across the street before the show started. The crowd was huge! Plenty of celebs and lots of excitement. Like a rock n roll show! I had a great time! Great show…JJ is truly a Baddd Robot!
The DJ was awful. Food wasn’t special at all, but that’s not Paramount’s fault. Oh well.
I was there. The food was just OK. Basically cheese cubes, hummos, wraps, supermarket sushi – your basic whole foods/gelsons/trader joes upscale supermarket fare. It felt like a Miramax evebnt in the early days when Harvey would send his staff to Trader Joes to get the wine and cheese and they would sneek the food into swanky hotels to avoid paying jacked up rates for room service/catering. So many shills from Paramount logging in here…. Ha!
well done paramount A team. next time the date for an event changes; good idea to tell the catering company. just a thought.
still hungry.
It seems like nobody at the party would have known anything went wrong if it hadn’t been posted in a BLOG… just proves that whoever solved the problem.. did a damn good job. I’d hire them. Congrats to them!
That this is even a story, and that I read it, scares me to no end.