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Disney's marketing machine got the bright idea to invite Hollywood agency assistants last night to an advance screening of the Touchstone Pictures comedy The Proposal starring Sandra Bullock and Ryan Reynolds (who hosted the screening and can be seen in the above photo). The packed house in Century City included assistants from WMA, ICM, UTA, CAA, and APA. "The guys laughed throughout the film," my spy tells me about the overwhelmingly male crowd. The pic, which opens June 19th, is about a high-powered book editor (Bullock) who, facing deportation, declares she’s engaged to her unsuspecting assistant (Reynolds) whom she’s tormented for years. He agrees to the charade. Hilarity supposedly ensues. But the best ever tormented assistant pic is Swimming With Sharks. (Because it was written by a tormented Hollywood assistant.)
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UGH! Hasn’t anyone learned their lesson about betting on Sandra Bullock? Let her wither already!
Were the agents forced to roll their own calls and fetch their own coffee and dry cleaning during this event? How could Disney have been so thoughtless?
What’s with all the anti-women Rom Coms?
speak for yourself, Z. Barnum. Sandra Bullock has a lot of fans out here in the midwest.
Long live the assistants! Coffee, copying, answering phones, marriage to keep your boss in the country… all part of the gig.
Good to see so many smiles on people who work hard, are under stress and are typically treated crappy by their bosses. Nice move on Disney’s part.
Re assistant movies, Swimming with the Sharks was great. Devil wears Prada was pretty good as well. And also, Gods and Monsters.
Hmmm a room full of mini agents are entertained by an industry indulgent Sandra Bullock comedy. “Howard, you’ve done it again!”
Tools being used as promotional tools. Lovely!
Wow! Look at all the minorities! Why aren’t there any white male assistants? Someone really needs to do something about this, guess they just can’t find any. Oh wait, there’s one, there’s another, oh, the tint on my screen was on. The number of blacks in the oval office is equal to the number of blacks in this photo.
Wow.Even APA got an invite, but Paradigm didn’t make the guest list?
Bullock’s character tormenting someone who looks like Ryan Reynolds? I’m a straight guy and even I think Reynolds is good-looking; too good-looking to be “tormented”. Good luck to Disney. I get the feeling that their hype machine can’t save this horrible-sounding pic – unless, of course, we all get to see it for free.
This is a serious, non-snark question. Has Ryan Reynolds ever been in a good movie? Not passable, good.
It is amazing that heterosexual men identify/care about this fratboy automaton. What exactly makes this guy talented? I mean, he might have a slick lifestyle outside of a movie theatre, but who cares? I mean, it’s been a while now…has he ever been in a movie worth remembering/caring about?
The movie was surprisingly funny. Definitely Ryan Reynolds’ best comedic performance since Van Wilder. And Sandra was great. It’s a 100 times better than it looks. Obviously a lame premise, but they did a good job with it.
Awkward! I’m sure Ryan sat down for the photo and darted for the exit as soon as the lights went down.
Cool idea to screen this for assistants though. Kudos to Disney’s marketing.
There’s another movie about Hollywood Assistants that’s about to hit the festival circuit. Joe Mantegna, Jane Seymour and Stacy Keach are in it, and the trailers look pretty damn good. (Full disclosure: A friend of mine wrote and directed the film, but I wouldn’t post about it if I didn’t think it was great.)
Appropriately, it’s titled “The Assistants.”
http://www.assistantsthemovie.com/
zowie! What a great bunch of good lookin’ men.
Reynolds is a genuinely funny and charismatic guy – but come on – funny guys are supposed to be doughy shlubs, not Adonises. Get out of the gym and get into the krispy kreme, muscles. Bill Murray wouldn’t be Bill Murray if he had a frickin’ 8 pack.
I once interviewed for an assistant job at Ixtlan, Oliver Stone’s company, and Dan Halsted asked me ‘if my parents could help me out’ because the job paid so low.
So where are all the female assistants? Women outnumber men in the asssitant role by far, but I guess they were pushed out of the photo op. Assuming, of course, that they were even let into the theater!
Male, male, male, male, male, male, male, male, male, male…….. Get the EEOC on the phone.
Quite an unattractive group of guys.
And, Z Barnum must be a snubbed agent or something. Bullock is fantastic and overdue for a pic. Ryan Reynolds is a whiny bore, indistinguishable from that other Ryan. Hopefully that guy won’t drag down her movie like that miscast guy in the Julia Roberts film. Then the cacophony of morons will cluster and squawk about Bullock not being able to open a film anymore. LOL.
SWIMMING WITH SHARKS also did an assistant screening if i recall. And they raffled off Kevin Spacey to be an assistant for you for the day. Does anyone else remember that?
Ryan looks miserbale. He’s already pushing out of his seat in this picture on his way to the door.
This screening (and re-planting the rain forest) show that Disney, whatever can be said about them as a business model, still has the best exploitation department in the biz. But the really great thing about confining all the assistants in one screening is that it kept them from saving tables for their bosses in the Century City shopping mall food court. Do this more often so the rest of us can find a seat!
Hey Nothing Changes, you mean white male, white male, white male, white male, white male, white male. I mena seriously. Guess Hollywood needs a Rooney Rule too.
“zowie! What a great bunch of good lookin’ men.”
It’s a job requirement, Andrew.
@concernedmoviegoer: Ryan Reynolds was in screenwriter John August’s directorial debut, “The Nines”, which screened at Sundance. If you haven’t seen it, you should check it out:
http://www.slashfilm.com/2007/01/23/sundance-the-nines-movie-review/
I’d love to know who was afraid to invite the Endeavor assistants.
Re: Has Ryan ever made a good movie?
“The Nines”.
Is that Trey Swann over there? That guy is Hot!!!
this is funny
today’s assistants, tomorrow’s monsters……
The few women in the audience look like they want to kill themselves.
People have commented on the lack of women in the audience…I noticed the same thing on the WGA East comedy writers panel. One woman.
Anonymous writes: “The number of blacks in the oval office is equal to the number of blacks in this photo.”
Actually, the three guys on the left in the second row all look black. Which would mean, that of the 11 assistants visible in the first two rows, four appear to be black. That’s nearly 40%, or nearly three times the ratio of blacks to whites in the general population.
If you’re going to cry racism, lay out a plausible case. Your brand of weak, whiny thinking gives all of us true liberals a bad name.
THE NINES is complete garbage. Reynolds’ best movie is Adventureland. It’s not his best performance, but it’s probably the best movie he’s been in.
Yeah I’m flabby, so? —
Let’s let the funny ‘Bill Murray types’ be the ones we see at home every night, yeah?
@concernedmoviegoer: I thought Adventureland was a pretty good flick and Ryan was appropriately smarmy.
I was an agent when Swimming With Sharks came out and I remember thinking that the Spacey “Sweet-n-low” scene could have been verbatium from a Monday staff meeting. Brilliant.
We need one black one, an asian, a white one, a persian, filipino, ok one more white guy, uh, a latino, a light skinned brotha, move along people, leave no empty seats, women please take the back seats, we’re on a tight schedule…
APA over Innovative or Paradigm…wow either someone at Disney forgot to invite them or they just know there worthless anyway.
I was at that screening last night. A couple of comments:
1) Disney promoted the event specifically as a “Guys Night Out” so the few women who attended were infiltrators (ie the “+ 1″ guests of invitees)
2) Ryan Reynolds was pretty much in and out. He made a brief welcoming statement, took a few publicity photos and was out the door before the film started. As far as I know he was not around during the pre-film networking reception.
3) The movie itself was very funny. Not surprisingly, Betty White practically stole the show. And yes, Ryan Reynolds and Sandra Bullock both gave fine performances. (BTW, SB is credited as an executive producer on the film)
4) Even though the film doesn’t open until late June, Disney has been hosting publicity screenings for over a month now. Very interesting that they’d be doing word of mouth screenings so far in advance of the release date.
Did you notice all the black and brown faces in the audience? So nice to see minorities get a foothold and they are the future Top Dog Hollywood exects.
On the lack of women in the audience. The invite that was sent out was sent mostly to male assistants and even called it a “Guys Night Out” I think we knew we were walking into a sausage fest, but there was free food and booze. Everyone knows assistants are physically incapable of turning that down.
Frank,
Perhaps you haven’t been into a decent sized Agency lately. If so, ANONYMOUS wouldn’t need to spell out an explanation for you. I didn’t interpret a cry for Racism. I don’t remember seeing that in any post. In reading the posts, what was called for was DIVERSITY! But since you asked, how is this for a cause: “Good ole boys club” + ego maniacs = We do it better than anyone else.
I am African American and came out of the Agent Training programs and the truth is undeniable. Your response is the typical response of a questionable impostor of Liberalism. Instead of taking the comment in context, you would rather interpret it as an extreme thus stripping the issues of its obvious integrity and importance. So I say, watch the rhetoric YOU spew, and be careful you aren’t the cause to giving US true liberals a bad name. Like Grandma use to say “Sometime the truth will hit ya, where the God Lord split ya!”
Oh, and Frank there is only one (possibly 2) persons of color in this picture. Adjust that monitor buddy
Well Frank, your lack of vision gives us with eye balls a bad name. Are you drunk? 1) I’m not a liberal I am just someone who can fucking see! 2) they are not black. I suppose the operative word in your sentence would be “look”, 3) Why in the hell would I only count the first 11 assistance? Can you not see the additional 15 to 20 faces in the background as clearly as I can? Are you a moron or something? 4) “lay out a plausible case”? Oh I’m sorry Mr. Kofi, didn’t know Nikki was liaising with the UN after reading her blog. I’ll get started on that doctrine on Hollywood prejudice right now, I’m sure everyone will be shocked considering no one has ever said anything like that before. 5) The one black guy you see in the picture is my big brother and he told me himself about the lack of minorities in the room! Your retarded thinking and terrible attempt of trying to correct someone gives everyone with an opinion a bad name. Frank, I’m sorry to tell you, but I doubt if you serve the world any purpose, please show yourself out.
Frank, Frank, Frank, no I am not even a liberal Frank.I am just someone who can fucking see! 2) they are not black. I suppose the operative word in your sentence would be “look”, 3) Why in the hell would I only count the first 11 assistance? Can you not see the additional 15 to 20 faces in the background as clearly as I can? Are you a moron or something? 4) “lay out a plausible case”? Oh I’m sorry Mr. Kofi, didn’t know Nikki was liaising with the UN after reading her blog. I’ll get started on that doctrine on Hollywood prejudice right now, I’m sure everyone will be shocked considering no one has ever said anything like that before. 5) The one black guy you see in the picture is my big brother and he told me when he got home about the lack of minorities in the room! Your retarded thinking and terrible attempt of trying to correct someone gives everyone with an opinion a bad name. Frank, I’m sorry to tell you, but I doubt if you serve the world any purpose, please show yourself out
Lol @ Frank…he doesn’t even know what black people look like…lol, don’t worry. The agencies don’t either. Take it easy with the figures John Nash, you are embarrassing yourself.
Eric Pertilla,
Keep an eye on him,
Hes going places.
The movie scored 97% top two boxes for women over 25, and nearly that high for women under. So Disney knows they have women. They’re trying to make sure the movie feels guy-safe so it can play to men as well.
The movie will be huge.
Yeah Weinstein! Nice photo op!
Frank, you must be some new form of moron. The three on the left “LOOK(!?)” Black? 40% of the assistants in the first two rows “APPEAR” to be Black, so therefore, there’s no racial discrimination going. There’s an entire room full of people, why are you only looking at the first two rows. And you say anonymous needs to lay out a plausible case? Your attempt at a response is laughably idiotic.
Hey, Frank, how about this: 100% of the guys sitting in the second seat from the right in the first row are Black, so I guess everything is great. What’s funny is you have no idea how grotesquely stupid you are. The attorney general was right when he talked about cowards in dealing with the issue of racism. Why do people try so hard, to the point of sounding mentally defective (I’m looking at you, Frank), to avoid dealing with this issue? It’s sad.
LOL! wow, that was great.
Why does it matter what color or sex they are?
All I see in the photo is about four dozen douche nozzles & Ryan Reynolds.
I am actually going to boycott this movie. A friend and I stood in line for an hour for a screening in San Francisco only to be turned away at the door.
On the invitation is stated that the screening was first come first serve, however, they were letting groups of men that were behind us in first. By the time that we got to the front, the screening was filled up.
I thought San Francisco was a town that was a progressive city that embraced equality.
Discrimination is the preferential treatment of one group over another class or category rather than individual merit.
Shame on Disney.