EXCLUSIVE: I’ve learned that MTV President of Entertainment Brian Graden does not intend to renew his contract, which ends early next year. He is currently in negotiations with Viacom to remain at the company in some new role beyond the new year but the form of that relationship and the deal points have not been finalized.
Graden oversees MTV, VH1, CMT and the first gay channel, Logo, which he launched. Sources close to Graden tell me that because of his frustration over Viacom’s dwindling fortunes and his huge backend payout, reportedly as much as $15 million, there’s no incentive for Gradon to stay. He's been with Viacom more than 13 years, surpassing Brandon Tartikoff's record 12-year run as a programmer at NBC. Graden is the guy who took MTV from all music videos to crappy reality programming. He shepherded TRL, Jackass, The Osbournes, The Hills, and America's Best Dance Crew, and led a turnaround at VH1, more than doubling that cabler's ratings over the last 5 years. He is also credited with bringing South Park creators Matt Stone and Trey Parker to sister network Comedy Central, when he was an independent executive producer. I’m told Graden is currently doing an official "staging" of a Broadway musical he co-wrote, as well as songwriting, and penning a book about pop culture and philanthropy.
Brian Graden Exiting As MTV President
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Someone needs to get MTV back to Music Television…
You are correct Nikke in quoting the facts as they were so obviouisly provided to you.
He also fiddled while Rome burned.
MTV lost all their male viewers AND credibility on his watch.
VH1 has painted itself into a corner with advertiser unfriendly programming.
He is not the only one to blame but for someone who was lauded as a strategic genius don’t you think someone would have woken him up from the nap a little earlier? And everyone who worked for him knows that he woke up like an angry little bear.
Congrats to Brian. Regardless of how much we fogeys might miss the days when MTV showed videos, that format would have led to their demise with the coming of YouTube.
Brian saw the future and adapted before it became a problem. A brilliant guy and an inspiring story. Kudos.
LOGO is fun, cool network that serves an under-served community, but there’s no good explanation (except good old-fashioned homophobia from its carrier?) why LOGO is still NOT carried in the LA area by DISH Network. How can LA – one of America’s largest cities and gay meccas – not carry LOGO in 2009? I live in LA and “I WANT MY L-O-G-O!” Cancel my satellite subscription.
Brian’s the rare combination of talented executive and good guy. He oversees a behemoth of a company. Maybe he isn’t the best manager of an organization of that size. Or maybe an organization of that size is unmanageable? Either way, there is no question he is a superb developer. If he must take his lumps for the failures then he should also enjoy the credit for many, many massive hits. He’s had a run anyone should be proud of. It’s rare to leave when one’s success is at it’s apex, so there is fodder for detractors. But one exec raises his a glass to a class act and wishes him well.
Thank goodness. Now maybe VH1 and MTV can actually go back to being music television. The spat of “reality” television there is just sickening, and it even pervades the likes of Logo (which has some excellent documentaries and specials but little else aside that).
An overhaul for MTV, VH1, CMT and Logo is needed badly.
MTV is forever relegated to stupidity. And VH1, WELL, all that matters is the ratings, following stupid ass fools and attention whores be damn.
Love this site by the way, one of the few progressive sites about hollywood, with a BRAIN.
And the world is a far more sexually ambiguous place because of his around the clock work.
The shift from music programming began before Graden’s reign. Graden arrived at MTV in 1998. REAL WORLD, BEAVIS & BUTTHEAD, ROAD RULES, TRUE LIFE, etc. all started before Graden joined MTV. He can be credited with the crap that followed but not the classics in the early 90s when reality was balanced with music programming.
Graden can also be blamed for MTV, VH1 all falling into the toilet in the past 5 years. He was obviously out of touch with viewers. It’s shocking he wasn’t ousted earlier.
This guy SUCKS. He destroyed MTV. Overall I think he just sucks.
Not that inventive at Logo either, which has turned out to be a network of nothing more than bad MTV reality programming.
Hopefully he’ll just fail up. Brian is constantly a nice, pleasant person…but sorry, he was a failure in his MTV job (that’s why I think he’ll fail upward – nice, but no value added = promotion).
With that said, I’m not without sympathy for him. MTV would have ended up sucking with our without him.
The channel has moved into “dead in the water” mode. No one watches music videos…it’s unnecessary for them to revamp b/c no one will ever watch music videos again. Where he failed is in grabbing shows that would stick. Other than, say, The Hills, every other say on the network is completely unwatchable (and i say that relatively speaking b/c The Hill’s isn’t the most watchable show ever).
I don’t give a damn what MTV does here on out, but whoever is responsible for the programming on that network ought to be run out of the industry for good.
Brian was smart because he surrounded himself with some talented folks who were great developers. And he let them do just that. Develop. Say what you want- but the team that brought he Osbournes/Newlyweds/PUNK’d and yes- JACKASS- dicated pop culture and ratings for a good chunk of time. They were noisy game changing shows.
Awww…does this mean we wont get a reality show where the back-up drummer from POISON gets to ride on a bus with 50 whores??? MTV,VH1,and hell,most of Viacom in general have been nothing more than jokes for a long,long time now. Remember when they gave us MTV2 and promised it would be all videos all the time? That lasted about 15 minutes. Then they gave us VH1 classics and that lasted about 10 minutes before it became a network devoted to re-running the same crap that aired on VH1 a week before. Video may have killed the radio star,but no-talent bug eating washed up has been z-list celebrities killed the video networks.
How can you even put Graden and Tartikoff in the same sentence. It’s comparing garbage to thought provoking television.
Graden’s highest rating scale used to be a one night cancellation number for Tartikoff.
“I’m told Graden is currently doing an official “staging” of a Broadway musical ”
Will there be any actual music in this musical or are they going to find complete strangers and give them $65K per showing to act like the cameras and audience aren’t around?
It’s a shame this guy’s replacement won’t be able to fix MTV while I am still young. The crumminess of programming on that network has got to be institutional by now with a generation thinking that MTV is where you go to find the really raunchy reality shows instead of the album seller it used to be.
Brian is one of the smartest people I’ve ever had the pleasure of working with. I’ve worked for Brian as a producer and as an executive. His vision took MTV to a new level and raised the bar for reality television everywhere. Before bashing what MTV has become, you have to remember that music videos simply don’t rate. If you want to kill the network, start playing nothing but music vids and see how fast the ship will sink.
Brian, congrats on an amazing run. You are a class act and whatever you decide to do, I wish you continued success.
Good news for “Swallow Your Pride”, LOGO has just been made available on the DISH NETWORK as of June 1st. Happy Pride!
MTV and VH1 reality shows are truly bottom of the barrel, and that’s scraping a pretty scummy barrel. Their casting people must take 10 showers a day. MTV Cribs is truly one of the most repulsive shows in history. I once watched 15 minutes of Making the Band, and I have never seen such venal, pathetic, stupid people in my entire life, except perhaps those attending 2008 Republican National Convention.
MTV and VH1 reality shows make Survivor look like Shakespeare.
I know MTV’s financial model prevents it from going back to a music video format, but gosh, back in the day, I remember when watching MTV might expose you to a new band, or a new fashion style, or even a new genre of music. There was a time, however brief, where watching MTV could be exciting, and it made you think anything was possible in life. Of course, that was back in 1985 …
Now it’s just a bunch of jackasses acting like assh-les in front of video cameras.