Dekel Exits Fox Licensing/Merchandising

COMMENTS (7)

• Good. Fox’s marketing and licensing efforts have been PISS-poor, which means Dekel is inept.

  Comment by Dan Dangel — Friday June 12, 2009 @ 7:29am PDT  Reply to this post

• Bring Gail Harrison back, please. She’s still on the lot.

  Comment by Marge Simpson — Friday June 12, 2009 @ 10:46am PDT  Reply to this post

• Im not surprised at this exit. Fox needs a hugh makeover; they are over due for restructuring especially in their theatrical marketing dept.

  Comment by Unknown — Friday June 12, 2009 @ 2:06pm PDT  Reply to this post

• Get rid of Tony Sella, please. He’s still on the lot.

  Comment by Homer Simpson — Friday June 12, 2009 @ 3:41pm PDT  Reply to this post

• Unknown — You’ve got to be joking — or you are carrying a grudge. As much as its fashionable these days to hate all things “Fox,” its a fact that their theatrical marketing department is regarded by most to be the very best in the business. L+M is a whole different animal and hugely underutilized at most studios beyond Disney.

  Comment by Cap Pacino — Friday June 12, 2009 @ 5:18pm PDT  Reply to this post

• I have to agree with Unknown. Fox’s marketing department is not the best in the business. If you call the marketing campaign on films like Wolverine, and Night at the Museum, Day the Earth Stood Still, Max Payne, etc. the best in the business, then something is seriously WRONG! Good Marketing, for example, is Hang Over, UP, etc.

  Comment by Kitty Pride — Friday June 12, 2009 @ 11:50pm PDT  Reply to this post

• International run by Lumbard is very strong. U.S leaders have always been week. Give the brit the job.

  Comment by Sir Dee Cott — Tuesday June 16, 2009 @ 8:42am PDT  Reply to this post