
UPDATE: Hot Button ‘Brüno’ Humor, Part Zwei
If nothing else, the current Letterman-Palin controversy has shown that comedy cuts all ways. Now Sacha Baron Cohen’s Brüno is on the hot seat for its hot button humor. The comedy was always going to push the proverbial envelope because Cohen is getting paid to play gay in an outrageous spoof of straight attitudes towards gays, and gay attitudes towards straights. Then again, mercilessness begets media attention which sells movie tickets. But is the price being paid too high? There’s now a YouTube video (see below) making the rounds which features notables like Peter Paige (Queer As Folk), Nick Verreos (Project Runway), and Brian Graden (LOGO network founder) discussing their concerns about Brüno‘s impact on the LGBT community. (It was shot at an event honoring Milk screenwriter Dustin Lance Black.) Problem is, they haven’t actually seen the film. And it’s always unwise for interest groups to make judgments on a creative endeavor before they’ve actually experienced it. The New York Times the other day did a decent piece summing up the controversies surrounding Brüno. However, a source intimately involved in the Brüno production complains to me that it “completely misses the mark”. That’s because this insider provides me with some not before now known behind-the-scenes details for me about why the film has had, and probably should have, problems with the gay community:
“The film has not been screened for a large number of gays for a reason. Throughout the many private screenings [the filmmakers] have had, the reaction from gays has been almost uniformally one of alarm. It is not a scathing depiction of homophobia — but a grotesque satire of homosexuality. Brüno is a sickening mixture of narcissism, fetishism and shallowness – and he is virtually the only gay representation in the movie. The ‘homophobia’ of the various straight men who he encounters and propositions, seems only natural when faced with such an odious sexual monster. Sacha, Jay and their writers did significant reshoots to try to temper the troubled reactions of the few gay people they invited to screenings. One ‘out’ comedy writer refused to help on the reshoots, because he found the content so disturbing.
The reshoots did not do much other than manage to get Elton John and a few other music celebs to participate in an ending that seemed to promote gay marriage. However, these musicians – including Chris Martin – continue to be concerned as they have not been shown the finished film. Can you imagine a comedian going around in black face in a movie, doing a stereotype of black Americans without ever once using a black collaborator or showing the film to a black audience? Gay men continue to be the last easy targets of the fratboy comedies so prevalent these days. And while Brüno pretends to be subversive, it is no different.”
Editor-in-Chief Nikki Finke - tip her here.


Cohen’s “satire” basically embraces the worst stereotypes of different populations. And that’s what is so dangerous. He “eggs” it on by his so-called “satire” and makes the rest of us pick up the mess he leaves behind.
All this PC crap makes me sick. It is a freakin movie – Why does it have to make EVERYONE feel OK? The biggest problem with our counrty is that we are now a bunch of whiners who feel entitled to not have our feelings hurt. Boo Hoo…
BRUNO doesn’t make fun of gay people. It mocks homophobic people and sheds a new light on homophobia, just like BORAT showed us how ugly, idiotic and hateful racist people can be.
Although I haven’t seen Bruno yet, so this is just my guess.
Cohen is a “Shock Jock” comedian. All his programs and shows have been using stereotypes and comedy poking fun of everything and everyone. Bruno will be no different. It will shock and will entertain, the negative press will only help the film sell more tickets. It is Cohen’s “Shtick”, this is how he works. It will be funny but it is not meant to be taken personally. Borat was hilarious, if I did not lower my sensitivity I as a minority would have been very offended, but I knew going into the theater what Cohen’s comedic style was. Bruno will be over the top, it will be insensitive, it is a joke. Are gay people really like Bruno? Of course not. Let’s not take this so personally. But of course we will, we will be offended and we will play right into the hands of the corporate model and increase the ticket sales.
It’s a formula for success. It’s not like there have not been tons of shock jock films made about heterosexuals and there neurosis.
I disagree with the statement that gay men are the last easy targets of the fratboy comedies.
Asians are pretty funny too.
The hypocrisy is stunning to behold. Rural people/southern people and particularly Christians are ALWAYS portrayed by Hollywood in a cartoonish, insulting and bigoted manner, without a peep from these ‘concerned’ citizens. THESE, are in fact, the only stereotypes that are allowed to be reinforced by Hollywood.
Why the pink box, Nikki?
Oh COME on.
You can’t watch the movie without knowing that you’re watching a character. There’s never a moment that makes you believe that Bruno’s behavior is characteristic for a gay person.
The over-sensitivity in this country has to stop.
I get the concern, but something tells me that the people raising their voices now didn’t blink when Kazakhstan was troubled by “Borat.”
It’s all fun and games until someone “attacks” your identity.
Bruno appears to be pure, unadulterated homosexual stereotype concentrate. If we’ve learned anything from Borat or Ali G, this is Sacha Baron Cohen’s schtick. Are people actually surprised?
The Bruno character is a huge broad stereotype. To some people that would be funny. To me, it’s the gay equivalent of Amos and Andy 1930′s black face. Ignorant people who think they’ve never met a gay guy will say, “Yup, that’s what a gay man is like… stay away from those freaks!”
A lot of people don’t realize he’s being funny… a lot will think he’s just showing what all gay men are like. Bruno will generate millions of dollars from people who are going there just to laugh at a freak (just like they did years ago when watching black face).
Bruno isn’t what 99.9% of gay people are, but in a lot of people’s minds it’s yet another reason to think that freaky persona is who we all are. Bruno portrays gay people as dysfunctional and dangerous to society. No one gives ‘freaks’ equal rights.
I saw it and thought the first half was hilarious, but then it became increasingly offensive without any hint of a message. It became extremely uncomfortable. He’s just making fun of homosexuality, and allowing bigots to name call and threaten violence, which almost seems understandable because Bruno is so offensive himself. (and that is NOT right) In Borat you laughed at how stupid the character was ALONG with how stupid the bigots were being. But in Bruno I’m afraid the laughs are at the expense of his stereotypical portrayal of homosexuals. Also, it’s just not as funny as Borat. But don’t even get me started on the offensive frat boy humor of Judd Apatow and Todd Philips. Apparently Queerface is the new Blackface.
This cracks me up, gays come in all sizes, ages, colors and cultures. Of course the reaction will be varied. One size straight doesn’t apparently fit all but one size of gay does? Yikes, we are we so schizophrenic as a culture circa 2009.
The fact that many straights and gays laughed uproariously at The Hangover isn’t surprising. The fact that many straights and gays cringed at that same pack of hyenas isn’t surprising either. Different Strokes for Different Folks, or so it used to be anyway.
Manufactured Controversy = Boffo Box Office
The more the gays whine, the more SBC’s pockets line.
I’m sure most gays will find the movie to be a laugh riot, but the vocal minority who’ve seized an opportunity to be self-righteously indignant about something will create the false illusion of the entire “community” being in an uproar.
Can anybody take a fucking joke anymore? White guys are the only group left who can, evidently, because if you look at all modern marketing, the white guy is always the butt of jokes or they’re always being set straight by emasculating women or sapient blacks.
It disgusts me to live during a time when the silent majority that encompasses people of all stripes goes along with the demand of the sheltered few that all of humanity must be cut off from anything offensive, hurtful or inflammatory. The first amendment is slowly being asphyxiated before our eyes while we sit on our hands. This nonsense won’t be snuffed out until the corporations stand up to these opportunistic special-interests finger waggers and deprive them of their power by refusing to cave in to their demands for censorship, groveling or firings.
Let’s keep in mind the Jewish community expressed concern, again before seeing the movie, that while they got what he was doing they worried about how it would impact the Jewish community. This sounds like the same issue.
Maybe it’s funny, maybe not. I haven’t seen it. And if people get offended, OK. But when the makers, or their supporters, try to excuse it by whitewashing it with an alleged ‘message’ . . . *eh* Seems from what I’ve read about it is that the “homophobia” being “lampooned” is along the lines of a (straight) pig launching himself onto women as a “satire” of sexual harassment. High-larious!
There’s a revolution brewing in Iran, and people are concerned about a friggin’ movie character.
Political correctness sucks.
(And Danielle is pretty much on the nose with her comment, too.)
What about the Austrians? How must they feel at being satirized in this fashion? They are a proud people and this must be hitting them hard.
Gay But Not Like Bruno-
Anybody dumb enough to see BRUNO as a true representation a gay person has to be suffering from serious retardation.
Uuummm, how soon we forget.
Robert Downey Jr was in black face for Tropic Thunder. Were there black collaborators on that film? Me thinks not. Sure, there was a “token” in the film as well to sort of be the balance, but he really wasn’t balanced, he was more of the same. At first glance, Black people were very nervous about what the black face could be representative of, however, upon seeing the film… the satire, the context, it turned out to be no big deal.
Jewish people were up in arms over the “comedy set during the holocaust” – Life is Beautiful. The movie came out, turned out to be a wonderful movie, and everyone calmed down.
Wait till the movie comes out people. Otherwise, you set yourselves u to look very foolish in the end.
“The Bruno character is a huge broad stereotype. To some people that would be funny. To me, it’s the gay equivalent of Amos and Andy 1930’s black face. Ignorant people who think they’ve never met a gay guy will say, ‘Yup, that’s what a gay man is like… stay away from those freaks!’” –Gay But Not Like Bruno
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I think the gays themselves have done a good enough of a job reinforcing these same stereotypes with their pride parades and their predominantly gay neighborhoods like Castro and Chelsea where they prance around in flamboyantly garish outfits.
So people in your community can do this during occasions of festivity and within their own milieu, but if a comic actor wants to do it for the creation of a FICTIONAL CHARACTER, that justifies stern repudiation and self-righteous moral outrage? This is a textbook example of a double standard.
People in the blue-state hayseed regions are always going to have grotesque caricatures of what gay people represent in their mind’s eye whether Bruno had been made or not. To suggest that the release of the film is going to engender a widespread reinforcement of homosexual animus is insulting to the intelligence of those outside these territories who have the sophistication to realize the stereotype of the over-the-top queer isn’t a blanket paradigm for the entire sect.
I want to preface this by saying I haven’t seen the movie yet (like most everyone else).
A quick look at the IMDB pages of some of the comedians featured in the YouTube video show their credits, often playing stereotypically gay characters. Pretty hypocritical if you ask me. Are we so PC now that only gay people can play gay people stereotypically? C’mon folks, it’s only a movie.
I get that now is an important time for the gay community. This movie will definitely reach a broad audience. SBC is playing a character so obviously a stereotype that the reactions of the “straights” will be where the social commentary comes from. I think the movie will open more minds than not.
To say that people in middle America who watch it aren’t sophisticated enough to get the joke is also insulting (I was raised in Ohio). Sure, there are homophobes who will find some validation, but a movie won’t change their opinion anyway. It’s the average undecided American caught in the middle of the gay rights debate who will see this movie, get the message, and join the LGBT community to fight for rights. At least that is my sincere hope.
Not all Christians are portrayed the way you’re describing, Danielle. Just judgmental, bigoted ones.
Gay But Not Like Bruno,
What do you think of Queer Eye for the Straight Guy? Or Perez Hilton? Or the weepy “Leave Britney Alone! guy? Or the “runway expert” on America’s Top Model? None of them are much like the gay people I know — and I used to work in the disco business! Should they be “discouraged” too?
I have not seen Bruno yet, but I imagine it shares some DNA with Borat. Borat was such an ass, but was accepted by bigots because of their deep Jew-hatred. Bruno is probably so over the top that no person could help but notice that he’s a caricature unless their homophobia runs so deep as to blind them. I look forward to this next expose of America.
“Can you imagine a comedian going around in black face in a movie, doing a stereotype of black Americans without ever once using a black collaborator or showing the film to a black audience?”
I hear that’s SBC’s next project.