Director Jim Cameron acknowledged he's still in post-production on Avatar and has been since March 2008 even before live action photography ended. "I feel like I've been living in a cave for a year," he told the "Produced By" Conference today. He also enthusiastically endorsed the Avatar videogame which debuted at E3 last Monday. "I'm not personally a gamer, but my younger brother Dave is a big gamer," Cameron noted, and together they made sure they liked it. He noted that "in some cases the videogame branded with film hasn't been as good as a film." He didn't name names, but he said the Avatar game will be "the same quality level" as the movie. Cameron also told the audience he is up-converting Terminator 2 to 3-D if it’s cost effective. But he didn’t mention Titanic even though that 3-D possibility was floated on the Internet this week.
There was a long line at Sony Studios in Culver City to hear Cameron speak. The Producers Guild Of America initially said journalists could cover Cameron's presentation but then said no at the last minute. (I had a tech pal inside so this report is based on his notes.)
Cameron talked again about how he wrote the script for Avatar back in the mid-1990s when he and Stan Winston co-founded Digital Domain. But when he took the screenplay to their special effects lab, Cameron was told it was just not possible to make the film with the current technology. So he sat on the project for more than a decade.
Cameron and his people on the panel expressed confidence that, by the time Avatar is released by 20th Century Fox on December 18th, there will be "several thousand 3-D screens" capable of showing the film.
He likened where 3-D is right now to the 1930s and 1940s when making color films was considered a "premium" project, and it wasn't until the early 1970s when filmmakers had to get "permission" to make a black-and-white film. "Unless you have the Woody Allen clause. Then you can make black-and-white films even now. But in 20 years, you're going to need the Woody Allen clause not to make 3-D."
Cameron also explained that so much has changed since he shot the Universal Studios Tour's Terminator 3-D ride: back then in 1995, each camera weighed 235 pounds and he had to shoot it wide open so he used so much light no one else could do night shoots at the same time. For Avatar, he created the Fusion Camera System technology for photo-realistic computer-generated characters through motion capture animation.
Though claiming reluctance to slam another filmmaker, Cameron bad-mouthed Lionsgate's My Bloody Valentine 3-D because it was a step backwards to the old 1970s model of "3-D shock horror where they're jabbing stuff in your face".
Cameron said that, by contrast, he wants 3-D to be less noticeable so it doesn't "take people out of the experience". He stressed that Avatar is not going to hit audiences on the head with #-D even though almost every shot is green screen. But not 3-D constantly. He wants "one immersible experience" with 2-D and 3-D together and the audience so engrossed that they "won't notice the difference" .
Finally, he gave Jeffrey Katzenberg huge props for being a "proselytizer" for 3-D with exhibitors. But Cameron was asked today if 3-D pioneers were sharing info. He replies yes, they would and should for the near future. But then he warned that eventually it will get "viciously competitive and cutthroat".
MBV3D’s big step backwards cost 16 to make. How much is Avatar’s big step forward costing?
Aren’t we due for an Avatar trailer pretty soon? I think that will change the conversation about Avatar pretty quickly, one way or another.
Instead of trying to revamp old tired 3-D, which will forever more be associated with headaches and nausea, the studios should be developing ultra-high definition, OLED, and other new technologies. I don’t want to don a pair of glasses in order to enjoy a film.
Hey to the tech geeks out there, if we can buy HD projectors for home use, why aren’t theatres buying them?
My hat is off to you Nicki
going where the arrogant, career destroying journalists could not go…………
I love it !!!
WHEN IS THIS FUCKING TRAILER COMING OUT DAMMIT!
Cameron said he doesn’t understand why there’s such a stigma about wearing the glasses — people wear em to the beach and to sporting events, and in LA when they go out to clubs, so what’s the big deal about wearing ‘em at the movies?
The reality of 3D technology is that you’ll always have to wear glasses until science develops contact lenses or retina implants that do the trick for us.
Mos –
Theaters have been using HD digital projectors since the Star Wars prequels came out.
You haven’t been to a recent 3d movie in a theater lately, have you? The technology is nothing like anything you have experienced. Some are better than others (In-Three’s work is phenomenal compared to Real-D’s shallowness).
As far as the article, live shooting on Avatar was still going as of last week. I don’t know why it was quoted as finished in March 2008.
Sorry killbill, but you are wrong. One day we will be able to see 3D movies without glasses, and some day holographic movies will replace 3D films. Trust me.
Is it me, or does Avatar have the same plot as that Battle for Terra movie? You know, the animated one with the liberal conceit that mankind (well, specifically white man-kind) is the biggest threat in re universe?
Hasn’t anbody seen “Up” yet? Pixar got it down baby, no fake ‘pokey stick at you’ BS. So subtle and amazing…althought I still had eye strain at the end of it, the movie was so good I didn’t care. If you have a stinker tho, people are gonna get those headaches still.
3D will never become the norm. Anyone who honestly thinks this is delusional.
Hi Nikki
The most burning question about Avatar is this:
how will the movie – reported to have a 189 minutes running time – screen on IMAX?
- the IMAX “hard disc” allows for only 160 min of footage.
Do you know?
Jon Landau the producer should not be left out when discussing this feature. Just a job well done Mr.Landau.
Robbie Goldstein