Well, well, well… Summit Entertainment thought it could get one over on the Twilight Saga fans. After all, one red-headed actress is interchangeable with
another, right? But the studio’s gambit failed when Rachelle Lefevre who was recast after starring in the franchise’s first two films enlisted fan support against Summit when the studio hired Bryce Dallas Howard (Ron Howard’s daughter) in the role. Ouch! (See LeFevre’s statement and Summit’s response below.) Here’s the problem: once a studio lets the fans into the filmmaking process, it’s impossible to keep them out. And that’s been the situation with Summit and its lucrative Twilight Saga franchise from the start. The studio courted the Twilight fans ever since Summit saw 1,500 Twilighters lined to meet Stephenie Meyer at a book-signing in Pasadena. It’s why Summit made the vampire romance into a movie when Paramount passed. It’s why the first film in what was to become the studio’s uber-valuable franchise succeeded.
But then things got hinky. When I broke the news that director Catherine Hardwicke was being replaced on the sequel New Moon, fans were in an uproar. Eventually, they calmed down — but only because new pick Chris Weitz began talking directly to the Twilighters. And kept talking, ad nauseum. Very few directors do that. Either they’re too arrogant to care, or they don’t want pander (which it is). But now Summit is stuck with a bunch of buttinskis who feel as if they have ownership in the franchise. They expect to be consulted about every decision. There had been talk about recasting Taylor Lautner for New Moon because the part was brawnier and, by comparison, the actor was a pipsqueak. (He plays a 7-foot-tall werewolf.) But the fans rebelled. So, helped by a growth spurt and intensive training, Taylor held on to the role. Now, like Hardwicke’s replacement, Lefevre’s ouster is a fait accompli without any fan input. And with the actess pushing back about being pushed out, a PR nightmare for the studio:
Rachelle Lefevre gave this statement “exclusively” to several media outlets:
“I was stunned by Summit’s decision to recast the role of Victoria for Eclipse. I was fully committed to the Twilight saga, and to the portrayal of Victoria. I turned down several other film opportunities and, in accordance with my contractual rights, accepted only roles that would involve very short shooting schedules.
“My commitment to Barney’s Version is only 10 days. Summit picked up my option for Eclipse. Although the production schedule for Eclipse is over three months long, Summit said they had a conflict during those 10 days and would not accommodate me. Given the length of filming for Eclipse, never did I fathom I would lose the role over a 10-day overlap. I was happy with my contract with Summit and was fully prepared to continue to honor it. Summit chose simply to recast the part.
“I am greatly saddened that I will not get to complete my portrayal of Victoria for the Twilight audience. This is a story, a theatrical journey and a character that I truly love and about which I am very passionate. I will be forever grateful to the fan support and loyalty I’ve received since being cast for this role, and I am hurt deeply by Summit’s surprising decision to move on without me. I wish the cast and crew of Eclipse only the very best.”
Summit Entertainment’s response:
We at Summit Entertainment are disappointed by Rachelle Lefevre’s recent comments which attempt to make her career choices the fault of the Studio. Her decision to discuss her version of the scheduling challenges publicly has forced the Studio to set the record straight and correct the facts.
Ms. Lefevre’s representatives were advised as early as April that THE TWILIGHT SAGA: ECLIPSE was expected to start shooting in early August.
If Ms. Lefevre was, as she describes “passionate,” about being part of THE TWILIGHT SAGA, we feel that she and her representatives would have included us in her decision to work on another film that would conflict with the shooting schedule of THE TWILIGHT SAGA: ECLIPSE.
It was not until July 20th that Summit was first informed of Ms. Lefevre’s commitment to BARNEY’S VERSION, a commitment we have since been advised she accepted in early June. Summit had acted in good faith that she would be available to fulfill her obligations both in terms of rehearsals and shooting availability for THE TWILIGHT SAGA: ECLIPSE. We feel that her choice to withhold her scheduling conflict information from us can be viewed as a lack of cooperative spirit which affected the entire production.
Furthermore Ms. Lefevre took a role in the other film that places her in Europe during the required rehearsal time, and at least ten days of THE TWILIGHT SAGA: ECLIPSE’s principal photography. This period is essential for both rehearsal time with the cast, and for filming at key locations that are only available during the initial part of production.
Contrary to Ms. Lefevre’s statement, it is simply untrue that the Studio dismissed her over a ten day overlap. It is not about a ten day overlap, but instead about the fact that THE TWILIGHT SAGA: ECLIPSE is an ensemble production that has to accommodate the schedules of numerous actors while respecting the established creative vision of the filmmaker and most importantly the story.
The fact remains that Ms. Lefevre’s commitment to the other project – which she chose to withhold from Summit until the last possible moment – makes her unfortunately unavailable to perform the role of Victoria in THE TWILIGHT SAGA: ECLIPSE.
Editor-in-Chief Nikki Finke - tip her here.


Suprise, suprise. All we need now is a fat libel lawsuit.
But it’s still the best reportage of the continuing Twilight goofiness!
Not sure I really like Summit’s press release. Feels like they’re throwing her under the bus, and they go into a bunch of specifics that are really unnecessary and sorta irrelevant. Lefevre comes off a bit more gracious.
I don’t particularly buy the story that they would dump their actress for The Lady In The Water purely on account of scheduling conflicts either, the kind of scheduling conflict that lets you trade “up” sounds like the sort of conflict Summit would want to have, wink wink.
Would R:L and her reps really keep this a secret from Summit? Did they think it’d be a fait accompli – that old biz adage, “ask for forgiveness instead of permission” – and Summit would merely take it?
Okay. I’ve never seen the movie or even picked up one of the books (which are supposedly terribly written) but why on earth do producers continue to cast Bryce Dallas Howard in movies? How many movies can this girl kill both critically and commercially (The Village, Spider Man 3, Terminator Salvation, Lady in the Water) before she stops getting work? Or does being the daughter of the equally incompetent Ron Howard mean the world is stuck with this yenta? What a sad state of affairs.
Deserved or not, how long until Ms. Lefevre shitcans all of her reps? (Please be careful to express your answer in nanoseconds.)
Rachelle, sweetie, stop listening to your agents.
Why the hell is Bryce Dallas Howard going to be in this film? Damnit, she’s a real actress!
As someone who has been around since the Stone Age, you can only read these statements one way: She and her reps played their hand and Production used it to do what they already wanted to do. One can only surmise that A) she’s been a thorn they want to get rid of or B) that they want to send a signal far and wide to the cast and crew (and industry) that you must fall in line unquestioningly or you are OUT.
Welcome to the new fascism, you will be seeing it again and again and again from union talks to network stances (anyone remember the CSI shoot-downs just a few years ago?) to producers posturing. And you can thank the anti-union, pro-corporate right wing of the past 8 years for giving the shit gift that keeps on giving. Anyone that doesn’t have a cool tax shelter to hide under in 2009 is sooooooo screwed.
OH. SNAP.
Gotta be honest; not that I disagree with them, but Summit Entertainment’s response makes this seem like an Internet message board flame war. Whoa.
Way to be, Summit.
I don’t know dick about Twilight, nor do I honestly care. But I am curious about studio decisions. Why was Rachelle Lefevre replaced? Was it really a scheduling issue? Is this a decision to recast for name value (though, c’mon, BD Howard? Besides being Ron Howard’s kid & that Shamalan turd w/ the pool, WGAF)? Was Lefevre difficult? Was she merely a sacrificial lamb to let the other (more valuable or vocal– Stewart & Pattinson)cast members know they’re expendable, too?
What’s actually behind this?
This is easily fixed: if she wants to keep her job she’ll back out of ‘Barney.’ Tada!
Once again, I see no problem with “pandering”. Who is this movie for anyway? This isn’t fine theater … this isn’t Fellini arguing with fans over set locations for 8 1/2. It’s teenage girl schmaltz and if they want to be crazy over continuity, who cares? I’m amazed that this drum is being beaten over and over on this site because after all, continuity is a GOOD thing – we should be rooting for it. Which this site usually does – what’s different about this particular situation? Obviously something, and I don’t think it has to do with these actors – there’s something behind the scenes here.
Bryce Dallas Howard doesn’t need this job. Given her lineage she’s up for everything because everybody wants to play nice with her dad. Why should we WANT to replace little known actors who have lucked or worked or whatevered into their big break with her, or Zac Efron, or whoever. It’s insane. Studios piss all over you if your name isn’t Tom Hanks or Ron Howard or Scott Frank. Why should we be tacitly applauding that here? Twilight was a massive hit beyond all expectations and the first thing they did was start replacing everybody. Why? The second one is going to be a massive hit regardless of who’s in it. So why replace everybody?
Poor APA
Sorry, but I side with LeFevre on this one. The role of Victoria isn’t so big that a 10 day conflict should have in any way prevented her from filming her role. Summit just seems like they’re being spiteful.
Summit had a pretty good idea of what it was getting into when it as you say “saw 1,500 Twilighters lined to meet Stephenie Meyer at a book-signing in Pasadena”. Clearly they wanted in on the money but God forbid they realize that the relationship between consumer-fans & producer/franchisor studio was going to be more involved than they might now want to deal with.
It would be like development executives crashing Comic-Con and then whining about how much cooler it would be if only they could avoid dealing with those pesky fans, marginalizing them, and then wondering why the cash cow no longer makes them a creamy cash commodity. Comic-Con is not NATPE For The Masses nor should it be allowed to morph into that…but that’s another blog comment subject entirely…
For better or for worse Stephenie Meyer made that money from her books etc by being very interactive with fans, especially fans online. Joss Whedon has done the same with his fans online as did J Michael Straczynski before him.
The interaction with the fanbase breeds strong loyalty and opens wallets in ways Old Hollywood Media has not yet fully appreciated.
That said, there is some bigger obligation on Summit’s part to not only accommodate the pre-existing fanbase (they’re basically leeching off the book’s promotional & marketing efforts), they also need to avoid diddling with the winning box office formula of the first film aka ‘if it ain’t broke, don’t fix it’. While changes in directors & writers might well be something the diehard fans can live with although fans are now sophisticated enough to realize that these definitely affect a project, casting changes for whatever purported reasons are extremely risky. People who actually make movies & TV shows are not as fungible as the studios would like to believe they are and the most visible people–the actors–often prove to be the most likely targets of praise & blame. These emotions translate into financial support or the distinct lack of it.
By the way, the best way to make it in the new media world is to go learn about it by observing it (called lurking), then actively participate in it. Most fans are not as scary as Old Hollywood’s Middlepeople would have the talent believe. There are of course a few mentally unbalanced fans, but there are also mentally unbalanced people running studios. I would venture to guess that the percentage of ‘scary not quite in touch with reality’ fans is far lower than the percentage of ‘scary not quite in touch with reality’ executives.
In Summit’s case it is fair to call what they have to do pandering since they glommed onto someone else’s already successful coattails, but in the case of new media all that outreach is simply building the customer base. And some of the talent find they enjoy the direct contact even if it doesn’t appeal to old Ivory (or should it be Obsidian in the case of CAA) Tower Hollywood.
Twilight’s franchise is not my thing (personally I think the quality of the writing is that of mediocre fan fiction only the author made up her own universe instead of writing about someone else’s and the first film struck me as glossy cheap and kind of arrested in its maturity level) but then again it’s also not Summit’s to freely play around with in a creative/development sense. If they want that kind of freedom, they should develop their own scripts, not do remakes, sequels or adaptations. That advice also applies to any of the big media conglomerates too, enough with the ‘re-anythings’. But that too is another blog comment subject…
Good for Rachelle! I’m tired of these actors and actresses being replaced for some bullshit reason or another. And let’s not forget that Summit Entertainment was known for their flops until Twilight came along. The only reason for Twilight’s success is because of the fans. The number one rule when dealing with your core audience – you don’t piss them off!!
Summit is so full of shit. They should just admit they used her other film as an excuse to replace her with a hotter more popular actress who also has red hair. Why all the bullshit PR spin? The fans aren’t stupid. Summit is stupid for insulting them with such a bullshit press release. Score one for Rachelle, this publicity helps her and it hurts Summit. Idiots.
Should have kept Summit in the loop, blunder to loose this franchaise over the other picture.
I have some advice for Rachel. Keep you mouth shut and NEVER dismiss the fortune of your career or your life. Be a class act. Not a bratty girl who doesn’t have the life experience to know how fortunate you are.
I got into this business in my late 20′s -far to late to become a star without the physical beauty she was blessed with. I was still young and stupid though like her and tried to no avail to be something Hollywood knew I was not. Wisdom is gleaned from years of making stupid mistakes and I made plenty of them – trying so hard for Hollywood to fit me in a peg I was not bound for. I think subconsciously I knew it too because I blew many, many, many auditions. In retrospect, I did because I was trying to be something I could never be in Hollywood’s eyes. I realize that now and wish THEN I had had someone older and wiser to set me straight back then. Life is hard. Harder in Hollywood. This is a strike (your first) against you. Fortunately later I learned that I was a character actress and embraced that truth. I’m 49 now and the roles are few and far between, but I when I work hard and deliver, I am blessed with work. I hope Rachel understands this lesson and doesn’t hate me for telling her the truth. Rachel should do the same and be quiet, put her nose to the grindstone go forward. It’s an ironic thing –ego–because actors need it to succeed, but much of the time it gets in the way as this did for her. Lastly, she should help someone else and not be so into herself and in doing so, things will work themselves out. Move on.
I am glad that Summit Entertainment wasn’t around when
one of my favorite movies was made, A Guy named Joe. (from wikipedia)
Van Johonson’s big break was in A Guy Named Joe, with Spencer Tracy and Irene Dunne, in which he played a young pilot who acquires a deceased pilot as his guardian angel. Midway through the movie’s production in 1943, he was involved in a car crash that left him with a metal plate in his forehead. Dunne and Tracy insisted that Johnson not be removed from the cast despite his long absence.
tracy p. i don’t agree with you. i think women get screwed in the entertainment industry because they do exactly what you are advising. –putting their heads down and shutting up. men go out and fight for every single scrap.
that’s what taylor lautner did. and it worked. catherine hardwicke didn’t and put her head down. now look at her projects? she’s got some stuff in pre-production but NOTHING has been green lighted. summit pushed her out and then started spreading rumors that she was screwey and a difficult person to work with. maybe this has destroyed her career.
this role is (has been) for rachelle lefevre, a star making turn. she’s youngish, but old enough to know that magic never strikes twice in hollywood. winona ryder didn’t fight for shakespeare in love after gwyneth paltrow stepped in and expressed interest in it and look at her career now.
there aren’t a lot of good roles for women who aren’t 18. she needs to fight for this. otherwise she’ll be doomed to playing the waitress pouring coffee in endless films with brad pitt in them.
she won’t get blackballed by hollywood her statement has a lot of class. and it’s a good thing that she bit the bullet before summit starts to spread rumors about her.
once the films are made, twilight will go on. summit has only purchased the first 4 books. stephenie meyer has never said that ‘breaking dawn’ is the last book.
as with any genre film in the fantasy/science fiction realm, the fan base is the most important part. the HP kids were taken along for the ride in the casting of the roles of harry potter and his friends. and during the whole duration of the films, no actor has been replaced except richard harris who died.
summit has just gotten full of themselves. they really believe that the fangirls will turn up just because they’re obsessed with robert pattinson. but if pattinson continues to bad mouth the character he plays, this could change quite quickly.
There’s more than enough open mouth insert foot to go around here, but let’s break it down:
Following the chronology, Nikki broke the replacement news and Summit swiftly followed with a press release that announced the casting change.
The next day Rachelle’e people deliver her “exclusive” response to every media outlet in town and Rachelle starts Tweeting. In her statement she sounds like a whining, just-off-the-bus newbie instead of an actress who has been in the game a decade. Don’t think for a second she didn’t know exactly what she was doing.
Summit fires back with the big guns and it got personal. Their response was a “slowly I turn, step by step”. They could have responded without it being TLDR.
So, knowing a little about the franchise (the books are like crack) Rachelle was hardly a major role, but a physical one. It’s not just ten days shooting. It’s rehearsal meaning some big time physical training for a intense fight sequence (probably why Summit hired Slade to direct this)and coordintating this with other acotors schedules. There are at least 4 other actors in this franchise doing other project that overlap the shooting, but it would seem they had it cleared months ago.
So what’s going on? Rachelle just came off a movie with Kevin Spacey. This new venture would have put her in a cast that includes Dustin Hoffman and Paul Giamotti. Her work before this has been teen stuff and Lifetime Network drivel. She rolled the dice that she could squeak in another project and now is throwing a temper tantrum because she can’t have her cake and eat it too.
Summit’s response seems shady. RL’s involvement in this indie was announced in the trades in early July. Are you telling me that RL’s reps didn’t run this by Summit back then? Methinks there’s more to this story than meets the eye.
Here’s what’s missing: was there never a message from Summitt saying, “hey, back out of ‘Barney’ or we’ll replace you?” Was that never said to her? If not, then this stinks. If so, then her agents gave her terrible advice.
And I’m not gay but Rachelle is hotter than Bryce.