EXCLUSIVE: Here's more proof that Sony Pictures will do anything to publicize its movies. Today is international day for the publicity junket on Ugly Truth, the upcoming romantic comedy starring Katherine Heigl and Gerard Butler. And the media and flacks were ensconced at the Four Seasons Hotel in Beverly Hills. That is, until I'm told a bomb threat was phoned in, prompting the hotel to order an emergency evacuation of everyone. So what did Sony execs do? Shepherd all the junketeers including the movie stars and the Hollywood Foreign Press Association from the green median on Burton Way across the street to the nearby restaurant Il Cielo -- and set up the junket there until the hotel gave the all-clear signal. As my source emailed, "Publicists never give up."
Katherine Heigl's 'Ugly Truth' PR Junket Emptied In Beverly Hills Hotel Bomb Scare
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Well what are they supposed to do, ditch the whole thing? Everybody there’s time is highly scheduled, and the “output” (fluff interviews, puff-piece TV spots, etc.) are already scheduled into TV/print/radio/and so on. Even if all those deadlines can be moved, it’s not like you can just get Heigl/Butler/director/producers/press all back together again on short notice. Well maybe you can (most always you cannot), but why not just move a couple hundred yards away and do it on the day when you know everyone’s available? Any other studio would do exactly the same thing. Not sure why Sony deserves to be singled out here (I say that as someone with no ties to Sony whatsoever – screw them). They’re all the same in the end.
If you want to chastise Sony, chastise them for making this stupid, regurgitated, soulless piece of crap in the first place. But not for promoting it – they have to.
that’s just being resourceful. they paid a ton of money to fly in the journalists and actors, not the mention the hair and make up. resourcefulness and flexibility are commendable, not laughable.
Heigl is a movie star now so unless this pic is the bomb why is she scared of being unemployed? For her to go back to Grey’s Anatomy after her character was killed off is the height of insecurity. She doesn’t need the money so why is she taking such lousy advice? Forget TV and keep doing movies. If your film career fizzles you can easily get your own sitcom later on.
It turns out the only bomb there, was that movie.
I know, it’s a predictable joke, but I couldn’t resist.
I’m sure this has been mentioned but the bomb scare was not for the hotel but, rather, for the movie. It looks likes a bomb and that is what the caller was trying to say.
I was there doing some other meetings and got chased out, as well. Was crazy to see AC Milan hanging out in the streets getting hassled by autograph hounds. Imagine they were the target of the hoax. The Ugly Truth will likely have to wait until the review come out to enjoy their own “bomb scare”.
Samuel J Glick,
She was not killed off of Grey’s. She is currently a full time cast member shooting the new season.
FYI.
I was there once for a junket and there was an earthquake, but it was catered so no complaints
I CANNOT BELIEVE the pure, testosterone STUPIDITY of the guys (no, reduce that to moneys and dead shrimp) calling this movie a bomb.
It’s a bomb the same way your mother’s a freakin’ bomb, assholes.
FIRST: this movie WAS NOT MADE FOR YOU. So shut the fuck up, buttplugs.
TWO: the audience for whom this movie was MADE will definitely show up and make this movie profitable. I saw the kids lining up for the preview at the Landmark last week, and the audience is there. A LOT OF ‘EM.
- You dumbsters WISH you had a percentage of the gross … it will be more than all your salaries combined.
BOMB? Now if you wanna’ talk about QUALITY/SHITTY Filmmaking, let’s all discuss TRANSFORMERS II. It’s a metallic turd.
SO NEXT TIME, LET’S GET OUR DEFINITIONS RIGHT:
BOMB = A MOVIE FLOP
SUCCESS = $$$$$$
So next time, little children, use the english language correctly. And then . . . I want you all to list the Quality, A-Product, Oscar Winning, Critic-Loving movies that YOU EACH HAVE MADE. AND NEXT TO EACH TITLE, LIST THE EARNINGS – AMERICAN & FOREIGN GROSSES. You don’t have the balls – each of you are true Hollywood product: cowards with a back as yellow as yesterday’s custard.
Men will be idiots, chill out. By your own definition Transformers 2 is also a success, and a much bigger one than the ugly truth. It is all good, ma’am. It is just a business. Don’t become a hater yourself in trying to fight the haters. You’ll join the bitter moron squad. Enjoy and relax
Anyone else think the poster “Men will be Idiots” is Katherine herself?
i heard about this! crazy. but how stoked would you be if you were staying at that hotel, and all of a sudden got to kick it outside with the entire crew for that movie? i would be PERFECTLY happy to be kicked out of my hotel room if i could go stare at gerard butler on the front lawn!! katherine heigl is amazing, too. did you know she only dated two other guys before her husband? she’s so great. i just found a list of her dating past, there’s only a couple of guys before josh kelley- http://www.ranker.com/list/katherine-heigl_s-loves–and–hookups/celebrityhookups