So all that time Marc Graboff had to play the adult while his co-chairman Ben Silverman acted like an unruly child, all that time Graboff kept the trains running while Silverman screwed up over and over again, was for naught. Instead of rewarding him with sole or joint custody of NBC Entertainment and Universal Media Studios, he now humiliatingly has to report to NBCU’s new fair-haired boy Jeff Gaspin. In short, Graboff got Zuckered, just like the rest of NBCU.
UNIVERSAL CITY, CA – July 27, 2009 – Jeff Gaspin has been named Chairman, NBC Universal Television Entertainment, effective immediately. This move expands his role to now include oversight of NBC Entertainment and Universal Media Studios, in addition to all of his current duties. This new structure will consolidate all of the company’s television entertainment assets, both broadcast and cable, English and Spanish, under one roof and will better allow the company to leverage its content across all of those properties.
Gaspin already has management responsibility for the company’s portfolio of entertainment cable networks, including USA, SyFy, Bravo, Oxygen, Universal HD, Sleuth, and Chiller, as well as its interests in the A&E and History networks. In addition, Gaspin oversees the company’s television distribution, including linear, digital and wireless, off-net syndication and first-run efforts, as well as the Telemundo broadcast network and its owned stations.
Ben Silverman, who has been Co-Chairman, NBC Entertainment and Universal Media Studios, has announced that he is returning to his entrepreneurial roots to form a new venture. He will remain in his current role for several weeks to assist in the launch of NBC’s fall schedule. Marc Graboff, who has also been Co-Chairman, will continue as Chairman, NBC Entertainment and Universal Media Studios, reporting to Gaspin.
These announcements were made today by Jeff Zucker, President and CEO, NBC Universal, to whom Gaspin reports.
Said Zucker: “Jeff Gaspin is an extraordinary media professional who has had an incredible record of success in his 25 years in the business. He’s a strong creative executive who also has the business acumen necessary to succeed in today’s media environment. This new structure helps us align all of our television entertainment assets under one veteran executive at a time when continued innovation is essential.”
Zucker added: “Ben Silverman has many exciting things he wants to accomplish and we applaud him as he sets off on his new endeavors. Ben brought us tremendous new thinking in this changing media age, and we’re grateful for that. Now, we look forward to working with him in his new venture.”
“I can’t think of a more important time to take on this expanded role. Our industry is going through one of the most profound changes in history and I look forward to using all that I have learned to help build the NBC Universal assets through this period of unprecedented evolution,” said Gaspin. “NBC remains one of the strongest brands in television and I am excited to work with the talented executives at the network and Universal Media Studios.”
Under the new structure, the cable and distribution executives who currently report to Gaspin will continue to do so. They include Bonnie Hammer (President, NBC Universal Cable Entertainment and Universal Cable Productions), Lauren Zalaznick (President, NBC Universal Women and Lifestyle Entertainment Networks), Barry Wallach (President, NBC Universal Domestic Television Distribution), Bridget Baker (President, TV Networks Distribution, NBC Universal), Don Browne (President, Telemundo) and J.B Perrette (President, Digital and Affiliate Distribution and Content Distribution Strategy).
The cable entertainment group, which includes Bravo, Chiller, Oxygen, Syfy, Sleuth, Universal HD and the USA Network, has experienced dynamic change under Gaspin’s leadership. In 2007, the group acquired Oxygen, and in 2008, sold its interest in the Sundance Channel and established the Universal Cable Productions television studio, further bolstering the company’s commitment to a strong cable portfolio. Each channel broke ratings records in 2008 and revenues and profits have exhibited double-digit growth under Gaspin’s watch.
Previously, Gaspin had served as President and Chief Operating Officer of the Universal Television Group since February 2007. Under Gaspin, the NBC Universal entertainment cable division posted its strongest performance ever. And with Gaspin being an early proponent of online streaming video, traffic to all of the television group’s entertainment websites more than doubled. Prior to that, Gaspin served as President of NBC Universal Cable Entertainment and Cross-Network Strategy since 2004, adding digital content to his responsibilities in November 2005.
In December 2002, Gaspin was named president of Bravo, where he guided the day-to-day operation, programming, and marketing when the network was acquired by NBC. Among his accomplishments are “Queer Eye for the Straight Guy,” which was Bravo’s highest-rated show in its 23-year history, and “Project Runway,” which continued to break ratings records for Bravo. He also brought Kathy Griffin to Bravo, where she’s starred in the two-time Emmy-winning “Kathy Griffin: My Life on the D-List.” Under Gaspin’s direction in 2003, Bravo increased its subscriber base from 68 million to 80 million and more than doubled revenue and profits.
Gaspin who had earlier worked at NBC restarted his NBC career in March 2001 as Executive Vice President, Alternative Series, Longform, Specials and Program Strategy, where he led the network’s unscripted programming division, specials, movies and mini-series. In that role, he developed the hit NBC programs “Deal or No Deal,” “The Apprentice” and “Biggest Loser.”
Prior to rejoining NBC, Gaspin served as Executive Vice President, Programming and Production, at VH1, where he created the acclaimed program “Behind the Music” for which he was nominated for two Emmys. Under Gaspin who joined the channel in 1996 VH1′s ratings more than doubled and its profits increased fivefold. He was responsible for overall programming strategies, as well as program development, production, acquisition, scheduling, on-air talent, news and studio operations. Also developed under his watch were “Divas Live” and the hit series “Pop-up Video,” “Rock and Roll Jeopardy,” “Storytellers” and “Before They Were Rock Stars.”
During his first nine years at NBC, as vice president of Programming and Development, Gaspin helped develop and launch “Dateline NBC.” Prior to that, he was responsible for the expansion of the “Today” franchise to seven days. Gaspin started his career at NBC in finance, serving as Director of Financial Planning for NBC News and overseeing production finance for “Late Night with David Letterman,” “Saturday Night Live” and NBC’s TV stations division.
Editor-in-Chief Nikki Finke - tip her here.


Is Graboff an idea guy, though? He always seemed like the guy who was holding Ben’s wallet, rather than someone who had input on the fall schedule. NBC doesn’t need a beancounter as much as it needs a creative exec with taste.
It doesn’t matter who they promote. NBC will always be a disaster as long as Zucker is with the company. He must have blackmail material because I can’t understand how he is able to have a job when he has driven the company downward.
As much as I hate Silverman, this could be NBC’s turnaround season and he’ll get no credit for it. Just like when ABC launched Lost and Housewives, McPherson got all the credit even though they were developed under Braun and Lyne.
Typical. Their new programming has been so lame (southland being the exception) They should consider Michael Wright TNT. Consistent shows strong relationships with quality producers.
“He’s a strong creative executive.”
Because nothing speaks of creativity like Deal of No Deal, Biggest Loser, Fear Factor or The Apprentice.
The guy has no track record of producing award-winning scripted series, why shouldn’t I expect The Biggest Loser and America’s Got Talent 5 days a week before Leno?
Well Gaspin does look better in a suit then Graboff.
And Gaspin does hail from the Zucker camp so I understand this decision. As for Silverman- I guess you have to call his new move “failing sideways.”
Nice that you are protecting your source…
Great, a finance guy running the joint, we’ll see how long that lasts.
“returning to his entrepreneurial roots”
Just say it, he got fired.
Ha ha you won’t have me to kick around anymore. Pass that doobie and the KY; oh hi Barry.
Well Silverman & Diller…hmmm…birds of a feather? Tho Diller seems the type that would be against late-nite extra-currix. BUT if Silverman was good at anything, it was a) finding formats that work across mediums – or oceans; and b) encouraging multi-platforms for media. Hopefully he got out in time to let ANYONE fix NBC.
NBCU’s cable portfolio was bringing in the profits while broadcast was a drag, Silverman out and Gaspin in makes a whole lot of business sense. As for Zucker, after another spectacular failure on his part we can expect him to be promoted again soon, perhaps to GE Vice Chair?
NBC is definitely fixable, and it’s relatively simple (but not easy).
Go men.
The male market is under-served. Advertisers focus far too much on women, the high divorce rate and delayed marriage ages means a lot more single male consumers. Who want stuff other than the feminized reality crap of fake contests and feelings melodrama, icky soap operas.
To fix NBC, keep Leno for a year, at least, he’ll stop the bleeding, but go original 8-11 Saturday Night.
Create male-oriented action series, (and bring back “Life” with Damien Lewis). Order a full 22 episodes of “Chuck.” Run a year-round broadcast schedule, few repeats (shove those to USA or Hulu or both).
Demand cross-overs for almost all series, including comedies, to build cross-sampling and fan excitement. Have several shows feature cross-overs for series finales.
Build Brand Identity: NBC should stand for Quality Male Action/Comedy series. Create “sponsored by” shows with brand placement inside the show, example being a character works at a sponsor’s business, etc.
Accept that rebuilding NBC depends on a multi-year effort to create content men will watch, and a multi-year persuasion that it’s different than the female-gay ghettos that characterize much of network TV.
Yes this also means filming in New Zealand or Vancouver or Toronto to cut costs, reaching out to new creators, and not simply copying everyone else with cheap reality.
It’s straightforward, however it’s “tough” in that quality must be shining through every series, only well written and acted shows (even if they are fluff entertainment) must be accepted, and execs need to collaborate with creators in the scripting / show-bible process to make clear their desires for tone and orientation while leaving details to the writers/producers who know best.
It’s simple, straightforward, and like most simple and straightforward stuff, very hard to execute.
But yeah, NBC is definitely fixable. Go Male. Go Quality. Go lower cost.
[No network has made a concerted, across the board effort to compete for me, so going male while creating the problem of luring back men alienated by decades of female-oriented broadcast TV has at least the advantage of not competing over the same pie slices, i.e. women, that everyone else fights over.]
first off – NBC needs to switch from Must See TV to GOING MALE as their new slogan. I smell a winner.
but seriously, I can’t tell if this is a joke or not – and i did gloss over some of whiskey’s hire-me-please breakdown. but I remember the only demo that EVER matters is the Males 18-49.
When did this female oriented broadcast takeover take place? Cheers, MASH, Seinfeld? Hill Street Blues? Mcguyver??!?! Airwolf?!?!?
Trauma, Day One, My Own Worst Enemy, Philanthropist, Southland, Heros, Friday Night Lights, ect ect. All they’ve been doing is trying to Go Male. Chuck, if i’m correct, is actually geared towards females… just like the OC and Gossip Girl (ahem).
Side note – when I read “year round broadcast schedule” I thought Ben S. might be drunk and posting his secret plans now that he got canned.
Also another suggestion…STOP CXLing shows that have potential and what the people like and CXL shows that make no sense keeping on the air, such as Parks and a crapload of others on that network. Nikki, love ya for making my day today but Zucker and Bromstad are the next two that needto get their walking papers and maybe NBC will have a chance once again to get out of obscurity and back into the fold once again. Silverman hung himself and trust me, Zucker isn’t that far off!
I want to go on the record that Marc Graboff is too classy, has too much integrity,and is too good for the place.
My 84 year old mother was a huge fan of Life… She hates reality shows. And, unlike most people in this economy, she has money, but all they want to market to her is jitterbug phones (she has an iphone) and Depends.