
UPDATE: Nora Ephron & NY Times, Part 2
Everyone in Hollywood is talking about this. But I can’t do a better job than this emailer to DHD does by explaining the inexplicable.
(At last count, 15 mentions of Nora Ephron in The New York Times online and in the paper in just the past 30 days, including a piece written by the Culture Editor himself. And I recall that, when critics savaged her last Bewitched, Sony’s Amy Pascal told journalists that “the media hates Nora”.) Except to say I wish The Hurt Locker was receiving this much attention:
Does Nora Ephron own a large stake in The New York Times? In the weeks preceding the release of her new film about Julia Child, there has been a continuous parade of articles about the movie, the director, and the movie’s subject. Consider today’s (Sunday, August 2) paper:
1. A front page article on television reality cooking shows.
2. A front of the Arts & Leisure section on Ephron’s depictions of happy marriages in her movies.
3. A front of the Sunday Magazine article on Julia Child’s influence on American cooking.
4. A Maureen Dowd interview with Ephron on the op ed page.
In addition, last week there was an article about the food stylist for the movie and an Ephron recipe in The New York Times Magazine.
Okay, she’s a hometown girl. But let’s face it: Nora Ephron directs pathetic little romantic comedies that are successful at the box office about one-third of the time. Her last movie, “Bewitched,” was exceptionally bad. You wouldn’t think any newspaper would devote any coverage to anyone guilty of that atrocity. Does she really deserve all this coverage?…
Or take another example from the movies. Last year, Steven Soderbergh released a two-part, four hour plus epic about the military life of Che Guevara. Love it or hate it, it was a serious piece of work from a serious, Oscar-winning director (and one who lives most of the year in NYC). At the very least, it was a project which deserved [more] attention of the paper of record. Yet apart from reviewing the films, The New York Times published [very few] articles about the work, the director, or the films’ subjects. While the Times published SIX articles about Nora Ephron in the space of a single week, including a fucking recipe for meatloaf.
For the record, I have nothing against Nora Ephron. There’s room out there for all sorts of filmmakers, she seems like a lovely person, and she’s certainly well-liked in New York City. But I’m disgusted by The New York Times‘ coverage of her — coverage, I suspect, Tony Curtis’ character in “Sweet Smell of Success” would recognize: coverage bought and paid for by a press agent. The Times is usually less blatant about this business, but then times are hard for the newspaper industry.
Editor-in-Chief Nikki Finke - tip her here.
In addition, last week there was an article about the food stylist for the movie and an Ephron recipe in The New York Times Magazine.

The reason’s simple — Nora Ephron’s in The Club…
J.E.A.L.O.U.S. This one is going to be a contender for best original screenplay….Watch….Nora is in the New York Times because New Yorkers are not only interested in her but actually interested in food, Julia, Meryl, and Amy. A note to screenwriters, if you want coverage write something that is interesting to the masses not just L.A. writers and bloggers!
Oh man, and did you see the 10 page article in The New Yorker? This woman is the biggest example of why certain no-talent hacks continue to get plum jobs in Hollywood because of nepotism and who they know. Anyone who ruined the fantastic “Bewitched” franchise deserves to be chased away from Hollywood once and for all.
Or, another way to look at it, would be that an Adult oriented film is getting a needed push. It would be great if this film succeeded for everyone interested in making (and/or seeing) films for people over 14. Every time a bad adult oriented film of any genre tanks, the studios learn the wrong lesson: they decide that nobody wants to see that sort of film. The truth is, that more often than not, it’s the film itself, not the entire genre that people have rejected. I want this to movie and others like it to work. I fear if it doesn’t, that will be curtains for ANYTHING geared to adults. I’m glad the NYT is plugging it.
Julia Child’s memoir was very good. But see, that would have been so… FRENCH. All involved way too canny for that. Those Gauls screwed us on Iraq. Not to mention all their other annoying traits — PLUS, they just cannot be grateful enough we pulled their lardons out of the fire at Normandy; no matter how many times they express it. So drag in this other non-entity who is young and tres Americain! Sarah and Bristol might go see the movie now if they can get babysitters. Without Julia Jr? Pshaw.
Oh…oh man. The line “A fucking recipe for meatloaf” made me laugh so hard I almost lost my breakfast.
Oh, it’s just another case of having friends in important places. She obviously knows someone or probably everyone at the Times, who she has had at her house in the Hamptons. If she spent as much time on a script as she does sucking up to people, she might make a decent movie. But that will never happen.
Remember when the NY Times mattered?
Just more evidence of the infantilization of our culture, most likely in an effort to systematically kill of emotional depth, intelligence, originality and investigation of the human experience. I am beginning to hate the sight of those bloodsucking yuppie tastemakers:
Spielhack, Hanks, Ephron, Streep, Billy Joel, Martha Stewart, Rob Reiner, Katzenberg, Bruce Willis…the list goes on but these are the most irritating – Nora Ephron is ‘fun! adult!’ filmmaking for ‘fun! stunted!’ adults.
If the NYT hollywood reporting puzzles you Nikki , maybe you should read the other parts of the paper. Their lack of coverage on the corruption in NYC politics is sad. Even with the return of Tammany Hall politics to NY , Bloomberg gets a free pass from their editors. Too bad you don’t do politics Nikki, you would have a field day when it comes to the Times.
oh please, the movie has clearly just been positioned well. It wouldn’t get half as much coverage if it was released any other time of the year. Everyone knows that August is the best month for soft news…. combine that with Meryl and Julia and your golden.
T Koma,
RE: “This one is going to be a contender for best original screenplay….Watch”
NO IT’S NOT…WATCH
@ wherewastheTETROcoverage?
I generally agree with you, but since when was Bruce Willis a tastemaker?
T.Koma, Julie & Julia isn’t an “original” screenplay, since it was adapted from a book.
Reminds me of the Nancy Silverton section – I mean “food section” of the LA Times.
Whatever the merit of Ephron’s other films, Meryl Streep gives a really wonderful performance in this one — one reason the movie deserves notice. A second reason: Five years after the death of Julia Child, a woman who changed the way Americans perceived the possibilitites of food and cooking, she is still warmly remembered by those who’ve read her books and seen her TV shows. As for “Che,” which was in fact not a bad movie (part one, anyway), the picture was a four-and-a-half slog, in Spanish, about a figure whose most notable legacy is a t-shirt. That’s a hard mass-market sell in any country. And while it is, as you say, “a serious piece of work,” seriousness isn’t necessarily a guarantee of interesting work — Ed Wood was quite certain his films were good pictures, too.
Sodeberg’s Che may be the worst movie ever made. I feel you on Nora, but nothing she’s ever done is as bad as Che.
simple reason – Scott Rudin
Yeah, I was reading the Sunday Times yesterday and could not believe all the Ephron coverage. In nearly every section! Cannot believe the Times is pimping for Sony. And they wonder why people don’t read newspapers anymore.
An echo chamber of leftism canards. Who cares? No one, it’s all so irrelevant.
That is exactly what I was thinking– this morning over breakfast- not gourmet- what is up? Has someone called out to the Times?
- and who wants to see this movie anyway?
mystery solved.
according to an interview on NY TimesTalk, it all started when Nora Ephron read a piece about Julie Powell in the New York Times by Amanda Hesser
so the NYT is simply basking in the sun for having inspired all this
recent interview
http://www.youtube.com/watch?v=Ifk4MgoZZhA
Amanda Hesser’s 2003 article
http://www.nytimes.com/2003/08/13/dining/13JULI.html
Her mistake in Bewitched was casting Nichole Kidman as Sam. #1 shes not American so was not accepted by USA.
#2 shes Box office poison now.
who cares about nora ephron.
Unfair to compare anything to “Che.”
A serious movie?
come on.
Unwatchable. Pretentious. Self-indulgent.
Let’s place the blame where it belongs: There would be no Ephron directing career without her earlier screenwriting career, which in turn happened only because she writes entertaining books. Specifically, the seed from which her directing career grew was the 1983 novel (roman-a-clef) Heartburn, which she adapted for the screen a few years later with Streep in the lead role – Rachel Samstat, a version of herself.
The high profile that movie briefly enjoyed, in combination with her co-writing of Streep’s movie Silkwood a few years earlier (Mike Nichols directed both pictures), led to first writing and then also directing those increasingly intolerable Meg Ryan movies.
So again, the novel Heartburn is to blame. Q.E.D., end of story.