Forget Jay Leno in the cat food aisle. Now the CBS marketing team has found an even more unusual way to flog its new fall series The Good Wife: by offering to bribe journalists just to consider mentioning the show. This would be pathetic if it weren’t so hilarious. (Note to Les Moonves who’s at the Cronkite memorial at Lincoln Center this morning: a $20 Amazon gift certificate isn’t gonna cut it with me. A new Benz, maybe.) Amy Morales, a “Community Activator” for the YouCast Corporation working for CBS, emailed me overnight thusly, after I deleted all the promotional bullshit:
Dear Deadline Hollywood Daily Editorial Team,
I know I just emailed you recently about CBS’s Three Rivers - I don’t mean to stalk your inbox – but I didn’t want you to miss out on The Good Wife either! … My goal in writing to you today is to see if you’d be interested in sharing this information with your readers. As a thank you for considering the story I would love to send you a $20 Amazon Gift Certificate…
I look forward to hearing from you!
So I looked for her Three Rivers email but found no bribe offer in that message. Poor Amy had to up the ante to flack The Good Wife to me. That can’t bode well for the show, can it? So Amy, since I didn’t just consider a story, I actually wrote one because of you, here’s what to do with that $20 Amazon gift certificate — stick it where the sun don’t shine, you asswipe.
Editor-in-Chief Nikki Finke - tip her here.