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After just 2 airings, CW shut down production today. “I think we’ve earned the dubious distinction of the first cancellation of the season,” an insider said. It begain airing Sepember 16th at Wednesday at 9 PM. Only 1.4M saw the first outing, and only 1M the second.
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1.4 mil sounds like a good numbers for the CW.It’s not like a lot of people watch that channel.I guess poor Mischa Barton has to go back to her day job of being the most unsuccessful celebrity fashion designer in hollywood.
good riddance; the world doesn’t need more of Mischa Barton
Poor Ashton and Karey Burke. It would have been so much better as a Twitter-sode or webisode or a commercial for AK Hair Gel. I guess those problems with the “sets” couldn’t be overcome.
Ouch.
Of course the constant reports of on-set problems, and the commitment of the show’s star probably didn’t help win the hearts of audiences or executives.
Nikki,
No surprise there as Mr. Kutcher just got Punked himself, which is the equivalent of yet another failure of his. What a doofus!
Damn….guess you really do a marketing budget to launch a show
Good riddance to bad rubbish!
No show has ever been able to make a go of it after Top Model. Not that show Kevin Hill with Taye Diggs, not Veronica Mars, not the other fashion based reality show Stylista, and now not even another series about models. I really wonder what it would take for viewers of that show not to change the channel.
Richard: I would hardly call Ashton Kutcher a failure. His company has had great success in a lot of areas and at least he is out there being taken seriously as a producer. As for the quickness of having the plug pulled on the show, he joins the ranks of many wildly successful showrunners/e.p.s who’ve gone before him (John Wells with Smith,David Kelley with The Wedding Belles etc)
I don’t think audiences give a rat’s ass about what went on during production, frankly. More likely the CW audience doesn’t care about models unless they’re real..and even their signature reality show America’s Top Model is starting to show some wrinkles…Maybe if this had been put on the air when ATM was at its height it might’ve done better? who knows..
The series game is one of the toughest;it’s a bizarre system in which the ‘winners’– shows that get picked up to series–have been winnowed down from hundreds of scripts, then ‘won’ the even tougher pilot contest- given that these are the chosen ones,the best of the best, presumably,it is startling how little patience is shown & how quickly the plug gets pulled these days. Many remember that Seinfeld, for ex, was a slow starter..but those were different times.
I think the bigger issue for the CW is that they seem to have painted themselves into a branded corner with either supernatural shows or teen-girl-appeal soaps. Maybe they need to branch out!
I’m shocked, SHOCKED that the “TBL” suffix’d at the end of the title didn’t encourage more people to watch!
I celebrate whenever an AFTRA show, that should be SAG, is canceled.
Yippee! The AFTRA curse is real.
The AFTRA curse can be cured by switching to SAG. Just switch to film. “Eastwick” is shot on Super 16mm (cheaper than digital) and it looks damn good.
Watched the premiere…horrific show. Sara Paxton is a sweetheart, but was woefully miscast. Never should have been greenlit in the first place. The pilot script was a walking nightmare…I hope the CW wises up and starts greenlighting some quality scripts instead of this Gossip Girl clone nonsense…Hopefully 90210 and Melrose are the next to go.
Shoulda picked up body politic.
Nice work CW! Wasn’t it just four years ago that you had comedies that got 4 million viewers? But you cancelled all of those. Good move.
According to Wikipedia, the show was created by “model-turned-writer Adam Giaudrone.”
Model-turned-writer?! That’s as stupid as writer-turned-model.
The only one I’m really sad for is Corbin Bleu. I wanted this show to work for him. Talented kid that I feel has a bright future ahead of him.
More people follow Kushter’s Twitter than they do his TV shows… that fact should keep the man awake for a bit at night, eh?
I know what a doofus. Had a big role in a long-running sitcom and banked millions doing so. Starred in several movie, also earning millions. His production company created a hit show for MTV that he starred in. Part-owner in several successful restaurants in town. Has had several shows and films get made through his production company.
I’d love to be such a doofus.
Awwwwww, whassamatter? Regular people don’t care about pretty people anymore? What’s the world coming to?
*sniff-sniff*
I watched the first ep – Kutcher name drops himself in the first 5 mins! Hah!
It is really an interesting move from CW, that are notorious for keeping dead shows on the air even after they start smelling like the rotten corpses they are. Even Valentine lasted 8 episodes with the last 4 with .5M viewers or less.
Lets be fair it was as bad as the Melrose Place, or Vampire Diaries but didn’t benefit from a free ride on the coat tails of other, more successful, products.
I have to suspect that the speedy cancellation has more to do with a combination of bad numbers, and production problems making the product not worth the hassle.
Just another expensive fake show with poor writing, bad acting and the bonus of having Misha Barton. Some very sexy kids but not Misha Barton. The CW could have used a touch of Tyra’s influence, with the production values of “The Hills”. Can’t wait to see Misha Bartons next series.
Saw the commercials for this. They insisted on calling it”The Beautiful Life: TBL” probably in hopes that if/when it caught on, hipsters would refer to it as TBL. If you wanted it called TBL, name the damn show TBL.
WTF! Say it AIN’T so! Are you telling me that America is SICK TO DEATH of yet ANOTHER television show about BEAUTIFUL, YOUNG WHITE PEOPLE??? What in the world will the MILLIONS and MILLIONS of NON-WHITE television viewers watch now????????????????
This show failed because all of its characters were hateful (or at the very least unsympathetic). Models are worse than actors when it comes to anything scripted – who cares about them and their ‘problems?’ Barton has all the warmth of an igloo; and it isn’t it called ‘high fashion?’ Why watch yet a bunch more low-jinx YET AGAIN after GG, 902, now MP.