Overnights are in. And all I can say is that we are indeed a nation hopelessly divided. Some of us like football. And some of us like interminable awards shows. What a shocker that last night’s 3-hour 61st Annual Primetime Emmy telecast on CBS drew a 4.2 preliminary rating among adults 18-49, which was 11% higher than last year’s worst ever. Or that the show was seen by 13.3 million viewers, 8% more than 2008. This, despite the fact that NBC’s Cowboys/Giants game scored the the largest overnight household rating for a primetime NFL game in 11 years. That was a 65% bigger audience than the Emmys. More Americans like football on television than TV patting itself on the back. Can you really blame us, er, them?
Editor-in-Chief Nikki Finke - tip her here.