UPDATES Why Karma Is A Bitch For Marc Shmuger
Universal City, CA (October 5, 2009) – Adam Fogelson has been named Chairman, Universal Pictures.
In addition, Donna Langley, has been named Co-Chairman, Universal Pictures. Rick Finkelstein, already the Vice Chairman and Chief Operating Officer, Universal Pictures will work closely with both as a key strategic advisor. The announcements, which are effective immediately, were made today by Ron Meyer, President and COO, Universal Studios.
Fogelson, who will report to Meyer, will be responsible for Universal’s worldwide Motion Picture Group. He will oversee all aspects of the company’s global theatrical operations, home entertainment, partnerships and licensing, finance, HR and communications.
“Adam is a natural leader with a unique ability to anticipate our audience, understand our business and collaborate with our filmmakers to give us a competitive advantage. He is well-respected within our community, deservedly so, and together with this team, I believe we are strategically poised for our future,” said Meyer.
Langley will report to Fogelson, and will work with him on developing Universal’s business and production strategies. She will continue to oversee all production, and will also assume responsibility for Focus Features and Working Title films.
Finkelstein, who will report to Meyer, will serve as a key business partner to both Fogelson and Langley. He will continue to have executive oversight for worldwide home entertainment, television distribution, business affairs and strategic alliances.
Meyer added, “Together Adam, Donna and Rick are proven leaders with the right combination of strong talent relationships and business acumen, as well as creative and commercial instincts. The depth of experience of these three executives gives me tremendous confidence in the future success of our business and I trust them to lead this organization in today’s ever-changing media environment.”
The team replaces Marc Shmuger and David Linde who previously served as Chairs for the Studio.
Meyer continued, “Marc and David have made an extraordinary contribution to Universal Pictures for which we are all very grateful. We had our two most profitable years ever under their stewardship and they have been extremely successful expanding key partnerships and building our global business.”
Fogelson said, “I couldn’t be more proud that Ron and the company have entrusted me to run Universal Pictures. To continue to work with the best team in the business is an extraordinary opportunity for which I am sincerely humbled. I am grateful for this new challenge and to be collaborating with Donna and Rick, my colleagues for whom I have tremendous respect.”
Langley said, “Universal has an extremely strong legacy and I look forward to expanding my leadership role and shaping the future of this company. I feel so fortunate to work with the most dedicated and passionate production team as well as the best creative talent in the industry.”
Finkelstein said, “This business is changing and this presents real opportunity to adapt our business model to successfully respond to the changing media and economic landscape while still maintaining our quality and creativity.”
Shmuger and Linde jointly added, “We’re extremely proud to have had the opportunity to lead such an amazing team at Universal and we’re proud of the work we accomplished together. While we will miss serving with our colleagues in these positions we look forward to future endeavors with Universal.”
Folgelson has served as President of Marketing and Distribution since October, 2007 when he assumed executive oversight of Universal’s domestic marketing and distribution operations and marketing and distribution for Rogue Pictures. Having joined Universal in 1998 as VP, Creative Advertising, he became President of Marketing 2002. Prior to working at Universal, he was Senior Vice President, Worldwide Marketing for Trimark Pictures. Earlier, he was Vice President of the AFA Company, a production marketing and distribution consulting firm, where his clients included Carolco Pictures and Nelson Entertainment.
During his tenure Fogelson has supervised the marketing campaigns for some of Universal’s most highly successful franchises including: American Pie, Meet the Parents, Fast & Furious, and The Bourne Identity. Fogelson also oversaw campaigns for such films as Ray, The 40-Year Old Virgin, 8 Mile for which he and his colleague Eddie Egan were named Entertainment Marketer of the Year by Advertising Age, Knocked Up, The Break Up, Wanted, Strangers, Dawn of the Dead, and Mamma Mia!. He also helped create the campaign for Universal’s Tony Award-winning smash Broadway musical hit Wicked. In 2009, Fogelson was again named Entertainment Marketer of the Year by Advertising Age which recognized his ability to successfully open a distinctly diverse slate of films across genres and for all audiences.
Langley has served as President, Production since January 2005. During her tenure she has been responsible for 14 films that have surpassed the $100 million mark in domestic grosses. Langley joined the company in 2001 as Senior Vice President of Production. While at Universal she has overseen some of Universal’s biggest commercial and critically-acclaimed successes including Mamma Mia!, Wanted, Knocked Up, American Gangster, United 93, The Break Up, and homegrown hit franchises including the Bourne franchise, Fast & Furious and Meet the Fockers. She played a key role in attracting some of the industry’s top filmmakers to do business with Universal including Michael Mann, Judd Apatow, Ron Howard, Ridley Scott, Clint Eastwood and Spike Lee. Before joining Universal Pictures, Langley served as Senior Vice President, Production, at New Line Cinema where she oversaw such hits as Austin Powers: The Spy Who Shagged Me.
Finkelstein has been Vice Chairman, Universal Pictures and Executive Vice President, Universal Studios since July 2006. Previously he served as president and COO of Universal Pictures since 2000. He is responsible for special projects for Universal Studios president and COO Ron Meyer and oversees worldwide home entertainment and the television distribution activities of Universal Pictures. Key deals under his tenure are a $500 million pact with Relativity Media to finance upward of 40 films over three years, a groundbreaking $100 million licensing arrangement with cabler FX for 15 titles, including present release The Mummy: Tomb of the Dragon Emperor and the megadeal with HBO. Finkelstein also represents Universal on the board of directors of the Motion Picture Association of America. In 2008, Finkelstein was recognized by variety as a key industry dealmaker in the annual dealmakers impact report.
Editor-in-Chief Nikki Finke - tip her here.
Universal City, CA (October 5, 2009) – Adam Fogelson has been named Chairman, Universal Pictures.
“Adam is a natural leader with a unique ability to anticipate our audience, understand our business and collaborate with our filmmakers to give us a competitive advantage. He is well-respected within our community, deservedly so, and together with this team, I believe we are strategically poised for our future,” said Meyer.

Focus and Working Title will be out the minute they can wind those losing units down
Adam is amazing. This so great for Universal.
I absolutely love Adam Fogelson—he’s a fantastic manager, wicked smart, and truly grew up in this business and just gets it.
Universal Pictures is in fantastic hands with Adam at the helm.
Folks in the UP marketing department are rejoicing as I type.
Welcome to Universal Pictures/Working Title Films/Focus Features,
Mr. Fogelson and Ms. Langley! I’m glad both you and Donna are now building Universal Studios and their specialty/arthouse brand, Focus, for the future.
Welcome aboard!
Congrats to Adam – a great, smart guy.
He referred my company to a studio VP over 10 years ago, which resulted in a still-ongoing business relationship. Always had great experiences in my dealings with him.
Adam is truly amazing. The studio is in great hands with him in charge. Could not be happier to watch what happens!
I interviewed with Mark Schumucker and found him to be arrogant,mean spirited, and the epitome of all the things I detest about the ‘biz’–Karma’s a bitch and it just so gratifying to see the hubris humbled.
Judging by the comments, this Adam fellow seems pretty popular.
I wish him and the rest of the new crew luck. They’re going to need it with the current state of Universal Pictures.
Great executive, nice guy. Congratulations Adam!!
Adam is an extraordinary person. I look forward to what Universal will do under his leadership
Lamentably, though, Adam’s ascent leads to the promotion of the single most wildly out-of-touch human I’ve ever had the honor of observing to the helm of Uni marketing, one Maria Pekurovskaya…
Sell your stock. Quickly.
I HEART ADAM FOGELSON
Donna Langley is down-to-earth and no bullshit. When scripters/directors bemoan the fact that there “aren’t any execs in Hollywood with a brain in their head,” a quick, “What about Donna Langley?” has the same effect as reminding people of Cronenberg’s “The Fly” when they say there’s never been a good horror remake.
Everyone knows Donna’s an ace. Just, usually, that’s not what gets you upped in Hollywood.
Hopefully Adams first order of business will be to completely overhaul the creative advertising team, the creative has been uninspired, the enviornment is political as all hell and riddled with “nepotism”..Maria will understand the Nepotism comment as will every other trailer house in the business.
So they replaced one marketing weenie with another marketing weenie? Marketing is not film making.
“That girl running creatve?” Are you kidding me? There will be overhaul, but not by getting rid of her. He put her there for a reason, folks. She’s going up, not down.
Oh angry, jealous trailer-house guys making comments – very amusing.
Maria’s going up, not down?
Did Workshop Creative post this?!
Worked with Donna at the very beginning of her career at New Line. She was a sweetheart, smart and straightforward. Love to see good people go places.
in all seriousness someone at Universal should look into their policy of allowing executives to supplement their salary with additional income from their spouses company that they assign all their trailer work to. Just look at said agencies website, 95% Universal.
Eddie Egan has been president of marketing with Adam for some time. He’s a strong executive with great instincts.
Universal marketing is left in great hands with Eddie Egan.
Nothing will change. And that’s a very good thing. Universal marketing is not broken.
Eddie Egan is top notch. As is Adam. Good decision.
Great Job Adam! Always a pleasure to work with! And, Donna I always look forward to your call!
But, sad David was axed in the process, I always had good dealings with him personally.
On the other hand I am jumping up and down with Joy in regards to Shmuger!! I agree with everyone else, he is a terrible person and an even worse manager. Shmuger is really the devil disguised in a suit; may he have a nice trip back to Hell where he belongs and hopefully STAY there!! Payback is a bitch Dickhead!
Adam is a standup guy and a true professional, he will do well. However, Maria Pekurovskaya will either be his undoing or she will inevitably rise to the same level of incompetence as Marc. You can only blame the big dogs for so long, there’s lots of blame in the middle…
Why does everyone keep using the word ‘creative’ when talking about studio marketing? There hasn’t been a creative campaign in years!
Let’s see now…The print campaign: use a star’s head shot with a body double strip…Outdoor – buy billboards near the director’s and producer’s house…Newspaper ads: use fake quotes…do a trailer using the best 3 takes in the movie and really loud music…hire some bloggers…there…your done!… oh also ..don’t forget to run some lame academy consideration ads!
New bosses don’t change the fact Universal is under performing in theaters. Nor does it move it into the future of entertainment. Shareholders should jump ship now.
Duplicity…..Maria
State of Play…..Maria
Land of the Lost….Maria
Bruno…..Maria
Funny People…..Maria
Upcoming Flop Couples Retreat…Maria
sure she has had some previous hits, but your only as good as your last movie. and in this case your last 6..
Adam. you’re in charge now, time to make the tough decisions.
Let’s consider for a moment Maria Pekurovskaya and her well-known relationship (personal and business) with Workshop Creative…
Hey, GE, is that the Spirit, or the Letter?